--- title: "Apex Car Rentals vs Hertz: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Apex Car Rentals or Hertz? Compare estimated monthly branded-search demand and Share of Search inside the Rental car companies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/apex-car-rentals-vs-hertz" publisher: "Brandwave" --- # Apex Car Rentals vs Hertz: Which is more popular by branded search in New Zealand? Which is more popular in search, Apex Car Rentals or Hertz? Compare estimated monthly branded-search demand and Share of Search inside the Rental car companies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Apex Car Rentals and Hertz - **Competitive set**: Rental car companies - **Market**: New Zealand - **Month measured**: Aug 2026 - **Apex Car Rentals Share of Search**: 10.5% - **Hertz Share of Search**: 14% ## Which is more popular in search, Apex Car Rentals or Hertz? - In August 2026, Hertz had more branded searches than Apex Car Rentals among rental car companies in New Zealand. Hertz was estimated to have 16.6K branded searches compared to Apex Car Rentals’ 12.4K, and held a 14% Share of Search versus Apex Car Rentals’ 10.5%. - The lead changed hands 2 times in the 11 months ending August 2026: Apex Car Rentals took it in April 2026, Hertz took it in May 2026. - Across the 11 months ending August 2026, Apex Car Rentals’ estimated Share of Search among rental car companies in New Zealand held steady at 10.5%, and its estimated monthly branded searches moved from 14.1K to 12.4K. - Across the 11 months ending August 2026, Hertz’s estimated Share of Search among rental car companies in New Zealand moved from 14.9% to 14%, and its estimated monthly branded searches moved from 20K to 16.6K. ## How did search popularity change for New Zealand rental car companies in August 2026? - In August 2026, Hertz gained estimated Share of Search among rental car companies in New Zealand, from 12.9% to 14%. - In August 2026, Apex Car Rentals lost estimated Share of Search among rental car companies in New Zealand, from 11.1% to 10.5%. ## Month by month | Month | Apex Car Rentals estimated searches | Apex Car Rentals Share of Search | Apex Car Rentals rank | Hertz estimated searches | Hertz Share of Search | Hertz rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 14.1K | 10.5% | 4 | 20K | 14.9% | 1 | | Nov 2025 | 16.9K | 11.7% | 4 | 20.5K | 14.3% | 1 | | Dec 2025 | 15.3K | 10.9% | 4 | 20.1K | 14.3% | 2 | | Jan 2026 | 20.7K | 12.3% | 4 | 24.3K | 14.5% | 1 | | Feb 2026 | 18.7K | 12.5% | 4 | 21.3K | 14.2% | 2 | | Mar 2026 | 20.4K | 13% | 3 | 24.8K | 15.8% | 2 | | Apr 2026 | 16.9K | 13.5% | 2 | 16.7K | 13.4% | 3 | | May 2026 | 14.3K | 12.5% | 4 | 15.8K | 13.8% | 3 | | Jun 2026 | 12.9K | 12.2% | 4 | 15.8K | 14.9% | 2 | | Jul 2026 | 12.3K | 11.1% | 4 | 14.3K | 12.9% | 3 | | Aug 2026 | 12.4K | 10.5% | 4 | 16.6K | 14% | 3 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Apex Car Rentals’ and Hertz’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Apex Car Rentals**: Measured on the search terms “apex car rental”, “apex car rental auckland airport”, “apex car rental near me”, “apex car rental nz”, “apex rentals”, “apex rentals auckland airport”, “apex rentals nz”, “apexcarrentals” and “apexrentals co nz”, summed into one figure. - **Hertz**: Measured on the search terms “hertz”, “hertz airport”, “hertz auckland airport”, “hertz ca”, “hertz car”, “hertz car hire”, “hertz car rental”, “hertz car rental near me”, “hertz co nz”, “hertz downtown”, “hertz international car rental”, “hertz lax”, “hertz locations”, “hertz near me”, “hertz new zealand”, “hertz nz”, “hertz online”, “hertz phone”, “hertz rental” and “hertz reservations”, summed into one figure. - [Apex Car Rentals profile](/demand/nz/brands/apex-car-rentals) - [Hertz profile](/demand/nz/brands/hertz) - [All rental car companies in New Zealand](/demand/nz/categories/nz-rental-car-companies): The set both shares are measured inside, 12 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Apex Car Rentals or Hertz? In August 2026, Hertz had more branded searches than Apex Car Rentals among rental car companies in New Zealand. Hertz was estimated to have 16.6K branded searches compared to Apex Car Rentals’ 12.4K, and held a 14% Share of Search versus Apex Car Rentals’ 10.5%. ## Cite this page Brandwave. "Apex Car Rentals vs Hertz: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/apex-car-rentals-vs-hertz This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/apex-car-rentals-vs-hertz. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.