---
title: "Apex Architecture vs Fearon Hay: Which is searched more in New Zealand?"
description: "Is Apex Architecture or Fearon Hay more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Auckland architecture firms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/apex-architecture-vs-fearon-hay"
publisher: "Brandwave"
---

# Apex Architecture vs Fearon Hay: Which is searched more in New Zealand?

Is Apex Architecture or Fearon Hay more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Auckland architecture firms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Apex Architecture and Fearon Hay
- **Competitive set**: Auckland architecture firms
- **Market**: New Zealand
- **Month measured**: Sep 2026
- **Apex Architecture Share of Search**: 4%
- **Fearon Hay Share of Search**: 19.7%

## Is Apex Architecture or Fearon Hay more popular in search?

- In September 2026, Fearon Hay had more branded searches than Apex Architecture among Auckland architecture firms in New Zealand. Fearon Hay had about 690 branded searches, while Apex Architecture had 140. Fearon Hay made up 19.7% of all Auckland architecture firm searches we track, and Apex Architecture accounted for 4%.
- Fearon Hay was ahead of Apex Architecture in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Apex Architecture’s share of searches among Auckland architecture firms in New Zealand moved from 2.8% to 4%, and its estimated monthly branded searches moved from 110 to 140.
- Across the 12 months ending September 2026, Fearon Hay’s share of searches among Auckland architecture firms in New Zealand moved from 17.8% to 19.7%, and its estimated monthly branded searches held steady at 690.

## Top Auckland architecture firms in ChatGPT and Google AI Overviews

In three ChatGPT questions, Fearon Hay appeared in all three answers. Apex Architecture did not appear in any of the three answers.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | All answers that named it |
| --- | --- | --- | --- |
| Fearon Hay | 1st | 3 of 3 | 3 of 3 |
| RTA Studio | 2nd | 2 of 3 | 2 of 3 |
| Jasmax | 3rd | 2 of 3 | 2 of 3 |
| Warren and Mahoney | 4th | 2 of 3 | 2 of 3 |
| ASC Architects | Not ranked | 0 of 3 | 0 of 3 |
| Apex Architecture | Not ranked | 0 of 3 | 0 of 3 |
| Mako Architecture | Not ranked | 0 of 3 | 0 of 3 |
| BDG Architects | Not ranked | 0 of 3 | 0 of 3 |

## Every AI answer about Auckland architecture firms

- Asked ChatGPT "Which architecture firm should I hire in Auckland, New Zealand?": 1. Fearon Hay, 2. Jasmax
- Asked ChatGPT "What are the best architecture firms in Auckland, New Zealand?": 1. Fearon Hay, 2. RTA Studio, 3. Jasmax, 4. Warren and Mahoney
- Asked ChatGPT "What's the best architecture firm in Auckland, New Zealand for new building design?": 1. RTA Studio, 2. Fearon Hay, 3. Warren and Mahoney

Not named in any answer: ASC Architects, Apex Architecture, Mako Architecture and BDG Architects.

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026.

## How did search popularity change for New Zealand Auckland architecture firms in September 2026?

- In September 2026, ASC Architects overtook Fearon Hay and 2 others to become the leader among Auckland architecture firms in New Zealand, with 20.6% of the searches.
- In September 2026, Fearon Hay lost share of searches among Auckland architecture firms in New Zealand, from 22% to 19.7%.
- In September 2026, Apex Architecture lost share of searches among Auckland architecture firms in New Zealand, from 5.1% to 4%.

## Month by month

| Month | Apex Architecture estimated searches | Apex Architecture Share of Search | Apex Architecture rank | Fearon Hay estimated searches | Fearon Hay Share of Search | Fearon Hay rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 110 | 2.8% | 8 | 690 | 17.8% | 2 |
| Nov 2025 | 210 | 4.9% | 7 | 850 | 19.8% | 2 |
| Dec 2025 | 110 | 3.8% | 7 | 600 | 20.8% | 2 |
| Jan 2026 | 70 | 2.3% | 8 | 600 | 19.4% | 2 |
| Feb 2026 | 140 | 4.1% | 8 | 600 | 17.6% | 2 |
| Mar 2026 | 110 | 2.8% | 8 | 690 | 17.5% | 3 |
| Apr 2026 | 70 | 2.2% | 8 | 740 | 22.9% | 1 |
| May 2026 | 110 | 3% | 8 | 740 | 20% | 2 |
| Jun 2026 | 260 | 6.8% | 6 | 740 | 19.4% | 2 |
| Jul 2026 | 110 | 3% | 8 | 650 | 17.6% | 3 |
| Aug 2026 | 210 | 5.1% | 6 | 910 | 22% | 1 |
| Sep 2026 | 140 | 4% | 6 | 690 | 19.7% | 3 |

## How each brand is measured

Brandwave collects information about searches that people make online using Apex Architecture’s and Fearon Hay’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Apex Architecture**: Measured on the search terms “apex architecture” and “apexarchitecture”, summed into one figure.
- **Fearon Hay**: Measured on the search terms “fearon hay” and “fearon hay architects”, summed into one figure.

- [Apex Architecture profile](/demand/nz/brands/apex-architecture)
- [Fearon Hay profile](/demand/nz/brands/fearon-hay)
- [All Auckland architecture firms in New Zealand](/demand/nz/locations/auckland/architecture-firms): The set both shares are measured inside, 8 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is Apex Architecture or Fearon Hay more popular in search?

In September 2026, Fearon Hay had more branded searches than Apex Architecture among Auckland architecture firms in New Zealand. Fearon Hay had about 690 branded searches, while Apex Architecture had 140. Fearon Hay made up 19.7% of all Auckland architecture firm searches we track, and Apex Architecture accounted for 4%.

## Cite this page

Brandwave. "Apex Architecture vs Fearon Hay: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/apex-architecture-vs-fearon-hay

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/apex-architecture-vs-fearon-hay. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.
