--- title: "Aperol vs Baileys: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Aperol or Baileys? Compare estimated monthly branded-search demand and Share of Search inside the Liqueur brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/aperol-vs-baileys" publisher: "Brandwave" --- # Aperol vs Baileys: Which is more popular by branded search in New Zealand? Which is more popular in search, Aperol or Baileys? Compare estimated monthly branded-search demand and Share of Search inside the Liqueur brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Aperol and Baileys - **Competitive set**: Liqueur brands - **Market**: New Zealand - **Month measured**: Aug 2026 - **Aperol Share of Search**: 29.4% - **Baileys Share of Search**: 31.6% ## Which is more popular in search, Aperol or Baileys? - In August 2026, Baileys had more branded searches than Aperol among liqueur brands in New Zealand. Baileys was estimated to have 10.1K branded searches compared to Aperol’s 9.4K, and held a 31.6% Share of Search versus Aperol’s 29.4%. - The lead changed hands 3 times in the 11 months ending August 2026: Baileys took it in March 2026, Aperol took it in April 2026, Baileys took it in May 2026. - Across the 11 months ending August 2026, Aperol’s estimated Share of Search among liqueur brands in New Zealand moved from 30.5% to 29.4%, and its estimated monthly branded searches moved from 9.5K to 9.4K. - Across the 11 months ending August 2026, Baileys’ estimated Share of Search among liqueur brands in New Zealand moved from 30.2% to 31.6%, and its estimated monthly branded searches moved from 9.5K to 10.1K. ## How did search popularity change for New Zealand liqueur brands in August 2026? - In August 2026, Aperol lost estimated Share of Search among liqueur brands in New Zealand, from 31% to 29.4%. ## Month by month | Month | Aperol estimated searches | Aperol Share of Search | Aperol rank | Baileys estimated searches | Baileys Share of Search | Baileys rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 9.5K | 30.5% | 1 | 9.5K | 30.2% | 2 | | Nov 2025 | 14.1K | 36.2% | 1 | 12K | 30.7% | 2 | | Dec 2025 | 28.9K | 36.1% | 1 | 26K | 32.4% | 2 | | Jan 2026 | 19.5K | 46.5% | 1 | 9.4K | 22.6% | 2 | | Feb 2026 | 12K | 40.2% | 1 | 7.7K | 25.7% | 2 | | Mar 2026 | 8.8K | 31.4% | 2 | 9.3K | 33% | 1 | | Apr 2026 | 8.2K | 29.8% | 1 | 8.1K | 29.6% | 2 | | May 2026 | 8.4K | 28.3% | 2 | 9.6K | 32.4% | 1 | | Jun 2026 | 7.9K | 27.8% | 2 | 9.3K | 32.7% | 1 | | Jul 2026 | 9.8K | 31% | 2 | 9.8K | 31.1% | 1 | | Aug 2026 | 9.4K | 29.4% | 2 | 10.1K | 31.6% | 1 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Aperol’s and Baileys’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Aperol**: Measured on the search terms “af aperol spritz”, “aperol”, “aperol 1l”, “aperol bottles”, “aperol cocktail”, “aperol com”, “aperol glassware”, “aperol liqueur”, “aperol near me”, “aperol nz”, “aperol online”, “aperol price”, “aperol spric”, “aperol spritz glassware”, “aperol spritz near me”, “aperol spritz rtd”, “italian spritz aperol” and “prosecco aperol spritz”, summed into one figure. - **Baileys**: Measured on the search terms “baileys”, “baileys 1l”, “baileys bar”, “baileys cheesecake”, “baileys cocktail”, “baileys com”, “baileys cost”, “baileys cream liqueur”, “baileys irish”, “baileys irish cream 1 litre”, “baileys near me”, “baileys nz”, “baileys online”, “baileys original irish cream”, “baileys salted caramel”, “baileys strawberry and cream”, “baileys tiramisu” and “the baileys”, summed into one figure. - [Aperol profile](/demand/nz/brands/aperol) - [Baileys profile](/demand/nz/brands/baileys) - [All liqueur brands in New Zealand](/demand/nz/categories/nz-liqueur-brands): The set both shares are measured inside, 6 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Aperol or Baileys? In August 2026, Baileys had more branded searches than Aperol among liqueur brands in New Zealand. Baileys was estimated to have 10.1K branded searches compared to Aperol’s 9.4K, and held a 31.6% Share of Search versus Aperol’s 29.4%. ## Cite this page Brandwave. "Aperol vs Baileys: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/aperol-vs-baileys This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/aperol-vs-baileys. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.