--- title: "Apeks vs Shearwater: Which is searched more in New Zealand?" description: "Is Apeks or Shearwater more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Dive gear brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/apeks-vs-shearwater" publisher: "Brandwave" --- # Apeks vs Shearwater: Which is searched more in New Zealand? Is Apeks or Shearwater more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Dive gear brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Apeks and Shearwater - **Competitive set**: Dive gear brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Apeks Share of Search**: 3.3% - **Shearwater Share of Search**: 6.7% ## Is Apeks or Shearwater more popular in search? - In September 2026, Shearwater had more branded searches than Apeks among dive gear brands in New Zealand. Shearwater had about 20 branded searches, while Apeks had 10. Shearwater made up 6.7% of all dive gear brand searches we track, and Apeks accounted for 3.3%. - The lead changed hands 2 times in the 12 months ending September 2026: Apeks took it in March 2026, Shearwater took it in April 2026. - Across the 12 months ending September 2026, Apeks’ share of searches among dive gear brands in New Zealand moved from 8.3% to 3.3%, and its estimated monthly branded searches moved from 30 to 10. - Across the 12 months ending September 2026, Shearwater’s share of searches among dive gear brands in New Zealand moved from 11.1% to 6.7%, and its estimated monthly branded searches moved from 40 to 20. ## Top dive gear brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Apeks and Shearwater were each mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Apeks was listed before Shearwater in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Scubapro | 1st | 3 of 3 | 0 of 1 | 3 of 4 | | Apeks | 2nd | 3 of 3 | 0 of 1 | 3 of 4 | | Mares | 3rd | 3 of 3 | 1 of 1 | 4 of 4 | | Shearwater | 4th | 3 of 3 | 0 of 1 | 3 of 4 | | Aqua Lung | 5th | 3 of 3 | 0 of 1 | 3 of 4 | ## Every AI answer about dive gear brands - Asked ChatGPT "Which dive gear brand should I buy in New Zealand?": 1. Scubapro, 2. Apeks, 3. Mares, 4. Shearwater, 5. Aqua Lung - Asked ChatGPT "What are the best dive gear brands in New Zealand?": 1. Scubapro, 2. Apeks, 3. Mares, 4. Shearwater, 5. Aqua Lung - Asked ChatGPT "What's the best dive gear brand in New Zealand for recreational diving?": 1. Scubapro, 2. Apeks, 3. Mares, 4. Shearwater, 5. Aqua Lung - Searched Google, AI Overview "cheap dive gear": 1. Mares Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand dive gear brands in September 2026? - In September 2026, Shearwater lost share of searches among dive gear brands in New Zealand, from 10.3% to 6.7%. - In September 2026, Apeks lost share of searches among dive gear brands in New Zealand, from 5.1% to 3.3%. ## Month by month | Month | Apeks estimated searches | Apeks Share of Search | Apeks rank | Shearwater estimated searches | Shearwater Share of Search | Shearwater rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 30 | 8.3% | 4 | 40 | 11.1% | 3 | | Nov 2025 | 30 | 7% | 5 | 40 | 9.3% | 4 | | Dec 2025 | 30 | 6.4% | 5 | 50 | 10.6% | 4 | | Jan 2026 | 30 | 5.6% | 5 | 50 | 9.3% | 3 | | Feb 2026 | 30 | 7.3% | 5 | 40 | 9.8% | 4 | | Mar 2026 | 40 | 11.4% | 3 | 30 | 8.6% | 4 | | Apr 2026 | 30 | 9.1% | 4 | 50 | 15.2% | 3 | | May 2026 | 30 | 8.3% | 4 | 40 | 11.1% | 3 | | Jun 2026 | 10 | 2.8% | 5 | 50 | 13.9% | 3 | | Jul 2026 | 20 | 5.9% | 5 | 30 | 8.8% | 4 | | Aug 2026 | 20 | 5.1% | 5 | 40 | 10.3% | 3 | | Sep 2026 | 10 | 3.3% | 5 | 20 | 6.7% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using Apeks’ and Shearwater’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Apeks**: Measured on the search term “apeks”. - **Shearwater**: Measured on the search terms “shearwater dive computer” and “shearwater perdix”, summed into one figure. - [Apeks profile](/demand/nz/brands/apeks) - [Shearwater profile](/demand/nz/brands/shearwater) - [All dive gear brands in New Zealand](/demand/nz/categories/nz-dive-gear-brands): The set both shares are measured inside, 5 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Apeks or Shearwater more popular in search? In September 2026, Shearwater had more branded searches than Apeks among dive gear brands in New Zealand. Shearwater had about 20 branded searches, while Apeks had 10. Shearwater made up 6.7% of all dive gear brand searches we track, and Apeks accounted for 3.3%. ## Cite this page Brandwave. "Apeks vs Shearwater: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/apeks-vs-shearwater This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/apeks-vs-shearwater. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.