--- title: "Aotearoa New Zealand Festival of the Arts vs WOMAD Aotearoa: Which is searched more in New Zealand?" description: "Is Aotearoa New Zealand Festival of the Arts or WOMAD Aotearoa more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Arts and culture festivals set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/aotearoa-new-zealand-festival-of-the-arts-vs-womad-nz" publisher: "Brandwave" --- # Aotearoa New Zealand Festival of the Arts vs WOMAD Aotearoa: Which is searched more in New Zealand? Is Aotearoa New Zealand Festival of the Arts or WOMAD Aotearoa more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Arts and culture festivals set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Aotearoa New Zealand Festival of the Arts and WOMAD Aotearoa - **Competitive set**: Arts and culture festivals - **Market**: New Zealand - **Month measured**: Sep 2026 - **Aotearoa New Zealand Festival of the Arts Share of Search**: 0.09% - **WOMAD Aotearoa Share of Search**: 9% ## Is Aotearoa New Zealand Festival of the Arts or WOMAD Aotearoa more popular in search? - In September 2026, WOMAD Aotearoa had more branded searches than Aotearoa New Zealand Festival of the Arts among arts and culture festivals in New Zealand. WOMAD Aotearoa had about 1,990 branded searches, while Aotearoa New Zealand Festival of the Arts had 20. WOMAD Aotearoa made up 9% of all arts and culture festival searches we track, and Aotearoa New Zealand Festival of the Arts accounted for 0.09%. - WOMAD Aotearoa was ahead of Aotearoa New Zealand Festival of the Arts in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Aotearoa New Zealand Festival of the Arts’ share of searches among arts and culture festivals in New Zealand moved from 0.27% to 0.09%, and its estimated monthly branded searches moved from 30 to 20. - Across the 12 months ending September 2026, WOMAD Aotearoa’s share of searches among arts and culture festivals in New Zealand moved from 4.8% to 9%, and its estimated monthly branded searches moved from 530 to 2K. ## Top arts and culture festivals in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Aotearoa New Zealand Festival of the Arts was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. WOMAD Aotearoa was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Aotearoa New Zealand Festival of the Arts and WOMAD Aotearoa were each listed first in two of the four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Auckland Arts Festival | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | WOMAD Aotearoa | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | Aotearoa New Zealand Festival of the Arts | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Te Matatini | 4th | 3 of 3 | 0 of 2 | 3 of 5 | | Pasifika Festival | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | World of WearableArt | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | Nelson Arts Festival | 7th | 2 of 3 | 0 of 2 | 2 of 5 | | Auckland Writers Festival | 8th | 1 of 3 | 0 of 2 | 1 of 5 | | Whānau Mārama NZ International Film Festival | 9th | 1 of 3 | 0 of 2 | 1 of 5 | | CubaDupa | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about arts and culture festivals - Asked ChatGPT "Which arts and culture festival should I book in New Zealand?": 1. Auckland Arts Festival, 2. WOMAD Aotearoa, 3. Te Matatini, 4. Pasifika Festival, 5. Nelson Arts Festival - Asked ChatGPT "What are the best arts and culture festivals in New Zealand?": 1. Auckland Arts Festival, 2. World of WearableArt, 3. Pasifika Festival, 4. Te Matatini, 5. WOMAD Aotearoa, 6. Nelson Arts Festival, 7. Auckland Writers Festival, 8. Aotearoa New Zealand Festival of the Arts, 9. Whānau Mārama NZ International Film Festival - Asked ChatGPT "What's the best arts and culture festival in New Zealand for live performances?": 1. Aotearoa New Zealand Festival of the Arts, 2. Auckland Arts Festival, 3. WOMAD Aotearoa, 4. Te Matatini - Searched Google, AI Overview "film festival nz": named none of the brands we track - Searched Google, AI Overview "arts festival nz": 1. Auckland Arts Festival, 2. Aotearoa New Zealand Festival of the Arts Not named in any answer: CubaDupa. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026. ## How did search popularity change for New Zealand arts and culture festivals in September 2026? - In September 2026, WOMAD Aotearoa overtook Whānau Mārama NZ International Film Festival and 2 others to rank 2nd among arts and culture festivals in New Zealand, with 9% of the searches. - Estimated monthly branded searches for Aotearoa New Zealand Festival of the Arts in New Zealand fell 33.3% over 12 measured months, from 30 to 20 in September 2026. ## Month by month | Month | Aotearoa New Zealand Festival of the Arts estimated searches | Aotearoa New Zealand Festival of the Arts Share of Search | Aotearoa New Zealand Festival of the Arts rank | WOMAD Aotearoa estimated searches | WOMAD Aotearoa Share of Search | WOMAD Aotearoa rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 30 | 0.27% | 10 | 530 | 4.8% | 7 | | Nov 2025 | 110 | 1.4% | 9 | 490 | 6.4% | 7 | | Dec 2025 | 50 | 0.89% | 9 | 650 | 11.6% | 6 | | Jan 2026 | 140 | 1.4% | 9 | 800 | 7.8% | 6 | | Feb 2026 | 170 | 0.91% | 9 | 690 | 3.7% | 7 | | Mar 2026 | 90 | 0.14% | 10 | 1.2K | 1.9% | 7 | | Apr 2026 | 30 | 0.21% | 10 | 560 | 3.9% | 8 | | May 2026 | 20 | 0.1% | 10 | 760 | 3.8% | 6 | | Jun 2026 | 10 | 0.08% | 10 | 690 | 5.4% | 5 | | Jul 2026 | 10 | 0.03% | 10 | 2.5K | 8.2% | 3 | | Aug 2026 | 10 | 0.03% | 10 | 1.6K | 5.7% | 5 | | Sep 2026 | 20 | 0.09% | 10 | 2K | 9% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Aotearoa New Zealand Festival of the Arts’ and WOMAD Aotearoa’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Aotearoa New Zealand Festival of the Arts**: Measured on the search term “aotearoa new zealand festival of the arts”. - **WOMAD Aotearoa**: Measured on the search terms “womad” and “womad nz”, summed into one figure. - [Aotearoa New Zealand Festival of the Arts profile](/demand/nz/brands/aotearoa-new-zealand-festival-of-the-arts) - [WOMAD Aotearoa profile](/demand/nz/brands/womad-nz) - [All arts and culture festivals in New Zealand](/demand/nz/categories/nz-arts-festivals): The set both shares are measured inside, 10 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Aotearoa New Zealand Festival of the Arts or WOMAD Aotearoa more popular in search? In September 2026, WOMAD Aotearoa had more branded searches than Aotearoa New Zealand Festival of the Arts among arts and culture festivals in New Zealand. WOMAD Aotearoa had about 1,990 branded searches, while Aotearoa New Zealand Festival of the Arts had 20. WOMAD Aotearoa made up 9% of all arts and culture festival searches we track, and Aotearoa New Zealand Festival of the Arts accounted for 0.09%. ## Cite this page Brandwave. "Aotearoa New Zealand Festival of the Arts vs WOMAD Aotearoa: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/aotearoa-new-zealand-festival-of-the-arts-vs-womad-nz This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/aotearoa-new-zealand-festival-of-the-arts-vs-womad-nz. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.