--- title: "Aotearoa New Zealand Festival of the Arts vs Whānau Mārama NZ International Film Festival: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Aotearoa New Zealand Festival of the Arts or Whānau Mārama NZ International Film Festival? Compare estimated monthly branded-search demand and Share of Search inside the Arts and culture festivals set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/aotearoa-new-zealand-festival-of-the-arts-vs-whanau-marama-nz-international-film-festival" publisher: "Brandwave" --- # Aotearoa New Zealand Festival of the Arts vs Whānau Mārama NZ International Film Festival: Which is more popular by branded search in New Zealand? Which is more popular in search, Aotearoa New Zealand Festival of the Arts or Whānau Mārama NZ International Film Festival? Compare estimated monthly branded-search demand and Share of Search inside the Arts and culture festivals set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Aotearoa New Zealand Festival of the Arts and Whānau Mārama NZ International Film Festival - **Competitive set**: Arts and culture festivals - **Market**: New Zealand - **Month measured**: Aug 2026 - **Aotearoa New Zealand Festival of the Arts Share of Search**: 3.3% - **Whānau Mārama NZ International Film Festival Share of Search**: 70.9% ## Which is more popular in search, Aotearoa New Zealand Festival of the Arts or Whānau Mārama NZ International Film Festival? - In August 2026, Whānau Mārama NZ International Film Festival had more branded searches than Aotearoa New Zealand Festival of the Arts among arts and culture festivals in New Zealand. Whānau Mārama NZ International Film Festival was estimated to have 16.6K branded searches compared to Aotearoa New Zealand Festival of the Arts’ 760, and held a 70.9% Share of Search versus Aotearoa New Zealand Festival of the Arts’ 3.3%. - The lead changed hands once in the 11 months ending August 2026: Whānau Mārama NZ International Film Festival took it in April 2026. - Across the 11 months ending August 2026, Aotearoa New Zealand Festival of the Arts’ estimated Share of Search among arts and culture festivals in New Zealand moved from 14.4% to 3.3%, and its estimated monthly branded searches moved from 970 to 760. - Across the 11 months ending August 2026, Whānau Mārama NZ International Film Festival’s estimated Share of Search among arts and culture festivals in New Zealand moved from 12% to 70.9%, and its estimated monthly branded searches moved from 810 to 16.6K. ## How did search popularity change for New Zealand arts and culture festivals in August 2026? - In August 2026, Whānau Mārama NZ International Film Festival lost estimated Share of Search among arts and culture festivals in New Zealand, from 78.3% to 70.9%. - Estimated monthly branded searches for Aotearoa New Zealand Festival of the Arts in New Zealand fell 21.6% over 11 measured months, from 970 to 760 in August 2026. ## Month by month | Month | Aotearoa New Zealand Festival of the Arts estimated searches | Aotearoa New Zealand Festival of the Arts Share of Search | Aotearoa New Zealand Festival of the Arts rank | Whānau Mārama NZ International Film Festival estimated searches | Whānau Mārama NZ International Film Festival Share of Search | Whānau Mārama NZ International Film Festival rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 970 | 14.4% | 2 | 810 | 12% | 3 | | Nov 2025 | 1.4K | 27.7% | 1 | 610 | 11.8% | 5 | | Dec 2025 | 1.8K | 36.5% | 1 | 480 | 9.5% | 5 | | Jan 2026 | 2K | 23.1% | 2 | 640 | 7.3% | 6 | | Feb 2026 | 2K | 13.8% | 4 | 640 | 4.4% | 6 | | Mar 2026 | 1.3K | 2.7% | 5 | 1.1K | 2.3% | 6 | | Apr 2026 | 780 | 7% | 4 | 1.1K | 9.8% | 3 | | May 2026 | 440 | 2.8% | 4 | 2.2K | 13.7% | 3 | | Jun 2026 | 520 | 5.8% | 3 | 4.2K | 46.7% | 1 | | Jul 2026 | 750 | 2.9% | 3 | 20.3K | 78.3% | 1 | | Aug 2026 | 760 | 3.3% | 3 | 16.6K | 70.9% | 1 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Aotearoa New Zealand Festival of the Arts’ and Whānau Mārama NZ International Film Festival’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Aotearoa New Zealand Festival of the Arts**: Measured on the search terms “aotearoa new zealand festival of the arts”, “aotearoa nz festival of the arts”, “festival nz” and “nz festival of the arts”, summed into one figure. - **Whānau Mārama NZ International Film Festival**: Measured on the search terms “film festival nz”, “nziff” and “nziff co nz”, summed into one figure. - [Aotearoa New Zealand Festival of the Arts profile](/demand/nz/brands/aotearoa-new-zealand-festival-of-the-arts) - [Whānau Mārama NZ International Film Festival profile](/demand/nz/brands/whanau-marama-nz-international-film-festival) - [All arts and culture festivals in New Zealand](/demand/nz/categories/nz-arts-festivals): The set both shares are measured inside, 6 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Aotearoa New Zealand Festival of the Arts or Whānau Mārama NZ International Film Festival? In August 2026, Whānau Mārama NZ International Film Festival had more branded searches than Aotearoa New Zealand Festival of the Arts among arts and culture festivals in New Zealand. Whānau Mārama NZ International Film Festival was estimated to have 16.6K branded searches compared to Aotearoa New Zealand Festival of the Arts’ 760, and held a 70.9% Share of Search versus Aotearoa New Zealand Festival of the Arts’ 3.3%. ## Cite this page Brandwave. "Aotearoa New Zealand Festival of the Arts vs Whānau Mārama NZ International Film Festival: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/aotearoa-new-zealand-festival-of-the-arts-vs-whanau-marama-nz-international-film-festival This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/aotearoa-new-zealand-festival-of-the-arts-vs-whanau-marama-nz-international-film-festival. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.