--- title: "Aoraki Legal vs RSM Law: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Aoraki Legal or RSM Law? Compare estimated monthly branded-search demand and Share of Search inside the Timaru law firms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/aoraki-legal-vs-rsm-law" publisher: "Brandwave" --- # Aoraki Legal vs RSM Law: Which is more popular by branded search in New Zealand? Which is more popular in search, Aoraki Legal or RSM Law? Compare estimated monthly branded-search demand and Share of Search inside the Timaru law firms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Aoraki Legal and RSM Law - **Competitive set**: Timaru law firms - **Market**: New Zealand - **Month measured**: Aug 2026 - **Aoraki Legal Share of Search**: 27.6% - **RSM Law Share of Search**: 23% ## Which is more popular in search, Aoraki Legal or RSM Law? - In August 2026, Aoraki Legal had more branded searches than RSM Law among timaru law firms in New Zealand. Aoraki Legal was estimated to have 780 branded searches compared to RSM Law’s 650, and held a 27.6% Share of Search versus RSM Law’s 23%. - The lead changed hands 5 times in the 11 months ending August 2026: Aoraki Legal took it in November 2025, RSM Law took it in January 2026, Aoraki Legal took it in March 2026, RSM Law took it in May 2026, Aoraki Legal took it in August 2026. - Across the 11 months ending August 2026, Aoraki Legal’s estimated Share of Search among timaru law firms in New Zealand moved from 21.8% to 27.6%, and its estimated monthly branded searches moved from 520 to 780. - Across the 11 months ending August 2026, RSM Law’s estimated Share of Search among timaru law firms in New Zealand moved from 22.2% to 23%, and its estimated monthly branded searches moved from 530 to 650. ## How did search popularity change for New Zealand timaru law firms in August 2026? - In August 2026, Aoraki Legal overtook RSM Law to take the highest estimated Share of Search among timaru law firms in New Zealand, at 27.6%. - In August 2026, RSM Law lost estimated Share of Search among timaru law firms in New Zealand, from 24.5% to 23%. ## Month by month | Month | Aoraki Legal estimated searches | Aoraki Legal Share of Search | Aoraki Legal rank | RSM Law estimated searches | RSM Law Share of Search | RSM Law rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 520 | 21.8% | 3 | 530 | 22.2% | 2 | | Nov 2025 | 520 | 23.2% | 2 | 500 | 22.3% | 3 | | Dec 2025 | 420 | 22.7% | 2 | 410 | 22.2% | 3 | | Jan 2026 | 520 | 23.6% | 3 | 530 | 24.1% | 2 | | Feb 2026 | 420 | 20.1% | 3 | 500 | 23.9% | 2 | | Mar 2026 | 640 | 22% | 2 | 620 | 21.3% | 3 | | Apr 2026 | 520 | 22.7% | 2 | 480 | 21% | 3 | | May 2026 | 520 | 21.1% | 3 | 590 | 24% | 2 | | Jun 2026 | 520 | 20.9% | 3 | 620 | 24.9% | 2 | | Jul 2026 | 420 | 18.3% | 3 | 560 | 24.5% | 2 | | Aug 2026 | 780 | 27.6% | 1 | 650 | 23% | 3 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Aoraki Legal’s and RSM Law’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Aoraki Legal**: Measured on the search terms “aoraki legal” and “aoraki legal timaru”, summed into one figure. - **RSM Law**: Measured on the search terms “rsm law” and “rsm law timaru”, summed into one figure. - [Aoraki Legal profile](/demand/nz/brands/aoraki-legal) - [RSM Law profile](/demand/nz/brands/rsm-law) - [All timaru law firms in New Zealand](/demand/nz/categories/nz-timaru-law-firms): The set both shares are measured inside, 5 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Aoraki Legal or RSM Law? In August 2026, Aoraki Legal had more branded searches than RSM Law among timaru law firms in New Zealand. Aoraki Legal was estimated to have 780 branded searches compared to RSM Law’s 650, and held a 27.6% Share of Search versus RSM Law’s 23%. ## Cite this page Brandwave. "Aoraki Legal vs RSM Law: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/aoraki-legal-vs-rsm-law This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/aoraki-legal-vs-rsm-law. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.