--- title: "Aon vs Rothbury: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Aon or Rothbury? Compare estimated monthly branded-search demand and Share of Search inside the Insurance brokers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/aon-vs-rothbury" publisher: "Brandwave" --- # Aon vs Rothbury: Which is more popular by branded search in New Zealand? Which is more popular in search, Aon or Rothbury? Compare estimated monthly branded-search demand and Share of Search inside the Insurance brokers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Aon and Rothbury - **Competitive set**: Insurance brokers - **Market**: New Zealand - **Month measured**: Aug 2026 - **Aon Share of Search**: 12% - **Rothbury Share of Search**: 9.2% ## Which is more popular in search, Aon or Rothbury? - In August 2026, Aon had more branded searches than Rothbury among insurance brokers in New Zealand. Aon was estimated to have 2.4K branded searches compared to Rothbury’s 1.9K, and held a 12% Share of Search versus Rothbury’s 9.2%. - The lead changed hands once in the 11 months ending August 2026: Aon took it in November 2025. - Across the 11 months ending August 2026, Aon’s estimated Share of Search among insurance brokers in New Zealand moved from 9.4% to 12%, and its estimated monthly branded searches moved from 2.1K to 2.4K. - Across the 11 months ending August 2026, Rothbury’s estimated Share of Search among insurance brokers in New Zealand moved from 10% to 9.2%, and its estimated monthly branded searches moved from 2.3K to 1.9K. ## How did search popularity change for New Zealand insurance brokers in August 2026? - In August 2026, Aon gained estimated Share of Search among insurance brokers in New Zealand, from 11.1% to 12%. - In August 2026, Rothbury lost estimated Share of Search among insurance brokers in New Zealand, from 9.8% to 9.2%. ## Month by month | Month | Aon estimated searches | Aon Share of Search | Aon rank | Rothbury estimated searches | Rothbury Share of Search | Rothbury rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 2.1K | 9.4% | 3 | 2.3K | 10% | 2 | | Nov 2025 | 2.2K | 10.6% | 2 | 2K | 9.7% | 3 | | Dec 2025 | 1.6K | 10.3% | 2 | 1.6K | 10.2% | 3 | | Jan 2026 | 2.4K | 12.1% | 2 | 1.9K | 9.5% | 3 | | Feb 2026 | 2.3K | 11.3% | 2 | 1.9K | 9.5% | 3 | | Mar 2026 | 2.6K | 12.2% | 2 | 2.2K | 10.5% | 3 | | Apr 2026 | 2.1K | 12.3% | 2 | 1.9K | 11.5% | 3 | | May 2026 | 2K | 10.3% | 2 | 1.9K | 9.9% | 3 | | Jun 2026 | 2.1K | 10.6% | 2 | 1.9K | 9.8% | 3 | | Jul 2026 | 2.2K | 11.1% | 2 | 1.9K | 9.8% | 3 | | Aug 2026 | 2.4K | 12% | 2 | 1.9K | 9.2% | 3 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Aon’s and Rothbury’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Aon**: Measured on the search terms “aon broker”, “aon business insurance”, “aon insurance”, “aon insurance broker”, “aon insurance nz”, “aon new zealand” and “aon nz”, summed into one figure. - **Rothbury**: Measured on the search terms “rothbury ashburton”, “rothbury co nz”, “rothbury insurance”, “rothbury insurance ashburton”, “rothbury insurance nz”, “rothbury nz”, “rothbury queenstown”, “rothbury rotorua”, “rothbury timaru”, “rothbury whangarei” and “rothbury.co.nz”, summed into one figure. - [Aon profile](/demand/nz/brands/aon) - [Rothbury profile](/demand/nz/brands/rothbury) - [All insurance brokers in New Zealand](/demand/nz/categories/nz-insurance-brokers): The set both shares are measured inside, 6 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Aon or Rothbury? In August 2026, Aon had more branded searches than Rothbury among insurance brokers in New Zealand. Aon was estimated to have 2.4K branded searches compared to Rothbury’s 1.9K, and held a 12% Share of Search versus Rothbury’s 9.2%. ## Cite this page Brandwave. "Aon vs Rothbury: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/aon-vs-rothbury This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/aon-vs-rothbury. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.