---
title: "Aon vs Marsh: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Aon or Marsh? Compare estimated monthly branded-search demand and Share of Search inside the Insurance brokers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/aon-vs-marsh"
publisher: "Brandwave"
---

# Aon vs Marsh: Which is more popular by branded search in New Zealand?

Which is more popular in search, Aon or Marsh? Compare estimated monthly branded-search demand and Share of Search inside the Insurance brokers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Aon and Marsh
- **Competitive set**: Insurance brokers
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Aon Share of Search**: 12.2%
- **Marsh Share of Search**: 3.9%

## Which is more popular in search, Aon or Marsh?

- In August 2026, Aon had more branded searches than Marsh among insurance brokers in New Zealand. Aon was estimated to have 2.4K branded searches compared to Marsh’s 770, and held a 12.2% Share of Search versus Marsh’s 3.9%.
- Aon was ahead of Marsh in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Aon’s estimated Share of Search among insurance brokers in New Zealand moved from 9.7% to 12.2%, and its estimated monthly branded searches moved from 2.1K to 2.4K.
- Across the 11 months ending August 2026, Marsh’s estimated Share of Search among insurance brokers in New Zealand moved from 2.7% to 3.9%, and its estimated monthly branded searches moved from 600 to 770.

## How did search popularity change for New Zealand insurance brokers in August 2026?

- In August 2026, Aon gained estimated Share of Search among insurance brokers in New Zealand, from 11.4% to 12.2%.
- Estimated monthly branded searches for Marsh in New Zealand rose 28.3% over 11 measured months, from 600 to 770 in August 2026.

## Month by month

| Month | Aon estimated searches | Aon Share of Search | Aon rank | Marsh estimated searches | Marsh Share of Search | Marsh rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 2.1K | 9.7% | 2 | 600 | 2.7% | 5 |
| Nov 2025 | 2.2K | 11% | 2 | 720 | 3.7% | 5 |
| Dec 2025 | 1.6K | 10.7% | 2 | 510 | 3.4% | 5 |
| Jan 2026 | 2.4K | 12.5% | 2 | 650 | 3.4% | 5 |
| Feb 2026 | 2.3K | 11.7% | 2 | 660 | 3.4% | 5 |
| Mar 2026 | 2.6K | 12.6% | 2 | 870 | 4.2% | 4 |
| Apr 2026 | 2.1K | 12.7% | 2 | 650 | 3.9% | 5 |
| May 2026 | 2K | 10.5% | 2 | 850 | 4.4% | 4 |
| Jun 2026 | 2.1K | 10.8% | 2 | 950 | 4.8% | 4 |
| Jul 2026 | 2.2K | 11.4% | 2 | 790 | 4.1% | 4 |
| Aug 2026 | 2.4K | 12.2% | 2 | 770 | 3.9% | 4 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Aon’s and Marsh’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Aon**: Measured on the search terms “aon broker”, “aon business insurance”, “aon insurance”, “aon insurance broker”, “aon insurance nz”, “aon new zealand” and “aon nz”, summed into one figure.
- **Marsh**: Measured on the search terms “marsh broker”, “marsh business insurance”, “marsh insurance”, “marsh insurance broker”, “marsh new plymouth”, “marsh new zealand” and “marsh nz”, summed into one figure.

- [Aon profile](/demand/nz/brands/aon)
- [Marsh profile](/demand/nz/brands/marsh)
- [All insurance brokers in New Zealand](/demand/nz/categories/nz-insurance-brokers): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Aon or Marsh?

In August 2026, Aon had more branded searches than Marsh among insurance brokers in New Zealand. Aon was estimated to have 2.4K branded searches compared to Marsh’s 770, and held a 12.2% Share of Search versus Marsh’s 3.9%.

## Cite this page

Brandwave. "Aon vs Marsh: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/aon-vs-marsh

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/aon-vs-marsh. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.