--- title: "Aon vs Gallagher Insurance: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Aon or Gallagher Insurance? Compare estimated monthly branded-search demand and Share of Search inside the Insurance brokers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/aon-vs-gallagher-insurance" publisher: "Brandwave" --- # Aon vs Gallagher Insurance: Which is more popular by branded search in New Zealand? Which is more popular in search, Aon or Gallagher Insurance? Compare estimated monthly branded-search demand and Share of Search inside the Insurance brokers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Aon and Gallagher Insurance - **Competitive set**: Insurance brokers - **Market**: New Zealand - **Month measured**: Aug 2026 - **Aon Share of Search**: 12% - **Gallagher Insurance Share of Search**: 71.1% ## Which is more popular in search, Aon or Gallagher Insurance? - In August 2026, Gallagher Insurance had more branded searches than Aon among insurance brokers in New Zealand. Gallagher Insurance was estimated to have 14.3K branded searches compared to Aon’s 2.4K, and held a 71.1% Share of Search versus Aon’s 12%. - Gallagher Insurance was ahead of Aon in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Aon’s estimated Share of Search among insurance brokers in New Zealand moved from 9.4% to 12%, and its estimated monthly branded searches moved from 2.1K to 2.4K. - Across the 11 months ending August 2026, Gallagher Insurance’s estimated Share of Search among insurance brokers in New Zealand moved from 72.4% to 71.1%, and its estimated monthly branded searches moved from 16.4K to 14.3K. ## How did search popularity change for New Zealand insurance brokers in August 2026? - In August 2026, Aon gained estimated Share of Search among insurance brokers in New Zealand, from 11.1% to 12%. - Gallagher Insurance’s estimated Share of Search among insurance brokers in New Zealand has lost ground for 3 months in a row, from 71.6% to 71.1% in August 2026. ## Month by month | Month | Aon estimated searches | Aon Share of Search | Aon rank | Gallagher Insurance estimated searches | Gallagher Insurance Share of Search | Gallagher Insurance rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 2.1K | 9.4% | 3 | 16.4K | 72.4% | 1 | | Nov 2025 | 2.2K | 10.6% | 2 | 14.3K | 69.8% | 1 | | Dec 2025 | 1.6K | 10.3% | 2 | 11.1K | 70.5% | 1 | | Jan 2026 | 2.4K | 12.1% | 2 | 13.8K | 69.7% | 1 | | Feb 2026 | 2.3K | 11.3% | 2 | 14.1K | 70.5% | 1 | | Mar 2026 | 2.6K | 12.2% | 2 | 14.4K | 67.8% | 1 | | Apr 2026 | 2.1K | 12.3% | 2 | 11.4K | 67% | 1 | | May 2026 | 2K | 10.3% | 2 | 14.1K | 71.6% | 1 | | Jun 2026 | 2.1K | 10.6% | 2 | 14.2K | 71.2% | 1 | | Jul 2026 | 2.2K | 11.1% | 2 | 14.1K | 71.1% | 1 | | Aug 2026 | 2.4K | 12% | 2 | 14.3K | 71.1% | 1 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Aon’s and Gallagher Insurance’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Aon**: Measured on the search terms “aon broker”, “aon business insurance”, “aon insurance”, “aon insurance broker”, “aon insurance nz”, “aon new zealand” and “aon nz”, summed into one figure. - **Gallagher Insurance**: Measured on the search terms “aj gallagher insurance”, “aj gallagher insurance brokers”, “ajg co nz”, “ajg insurance”, “ajg insurance agency”, “ajg insurance broker”, “ajg nz”, “ajg.co.nz”, “arthur g gallagher insurance”, “arthur gallagher insurance”, “arthur gallagher insurance brokers”, “arthur gallagher insurance company”, “arthur j gallagher insurance”, “arthur j gallagher insurance agency”, “arthur j gallagher insurance brokers”, “arthur j gallagher insurance company”, “gallagher boat insurance”, “gallagher car insurance”, “gallagher health insurance”, “gallagher home insurance”, “gallagher insurance”, “gallagher insurance agency”, “gallagher insurance and risk management”, “gallagher insurance ashburton”, “gallagher insurance auckland”, “gallagher insurance blenheim”, “gallagher insurance broker”, “gallagher insurance christchurch”, “gallagher insurance company”, “gallagher insurance dunedin”, “gallagher insurance hamilton”, “gallagher insurance invercargill”, “gallagher insurance kaitaia”, “gallagher insurance napier”, “gallagher insurance nelson”, “gallagher insurance new plymouth”, “gallagher insurance new zealand”, “gallagher insurance nz”, “gallagher insurance palmerston north”, “gallagher insurance quote”, “gallagher insurance risk management”, “gallagher insurance services”, “gallagher insurance taupo”, “gallagher insurance tauranga”, “gallagher insurance timaru”, “gallagher insurance wanaka”, “gallagher insurance wellington”, “gallagher insurance whangarei”, “gallagher landlord insurance”, “gallagher life insurance”, “gallagher pet insurance”, “gallagher travel insurance” and “gallagherinsurance”, summed into one figure. - [Aon profile](/demand/nz/brands/aon) - [Gallagher Insurance profile](/demand/nz/brands/gallagher-insurance) - [All insurance brokers in New Zealand](/demand/nz/categories/nz-insurance-brokers): The set both shares are measured inside, 6 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Aon or Gallagher Insurance? In August 2026, Gallagher Insurance had more branded searches than Aon among insurance brokers in New Zealand. Gallagher Insurance was estimated to have 14.3K branded searches compared to Aon’s 2.4K, and held a 71.1% Share of Search versus Aon’s 12%. ## Cite this page Brandwave. "Aon vs Gallagher Insurance: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/aon-vs-gallagher-insurance This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/aon-vs-gallagher-insurance. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.