--- title: "Aon vs Crombie Lockwood: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Aon or Crombie Lockwood? Compare estimated monthly branded-search demand and Share of Search inside the Insurance brokers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/aon-vs-crombie-lockwood" publisher: "Brandwave" --- # Aon vs Crombie Lockwood: Which is more popular by branded search in New Zealand? Which is more popular in search, Aon or Crombie Lockwood? Compare estimated monthly branded-search demand and Share of Search inside the Insurance brokers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Aon and Crombie Lockwood - **Competitive set**: Insurance brokers - **Market**: New Zealand - **Month measured**: Aug 2026 - **Aon Share of Search**: 12% - **Crombie Lockwood Share of Search**: 2.6% ## Which is more popular in search, Aon or Crombie Lockwood? - In August 2026, Aon had more branded searches than Crombie Lockwood among insurance brokers in New Zealand. Aon was estimated to have 2.4K branded searches compared to Crombie Lockwood’s 530, and held a 12% Share of Search versus Crombie Lockwood’s 2.6%. - Aon was ahead of Crombie Lockwood in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Aon’s estimated Share of Search among insurance brokers in New Zealand moved from 9.4% to 12%, and its estimated monthly branded searches moved from 2.1K to 2.4K. - Across the 11 months ending August 2026, Crombie Lockwood’s estimated Share of Search among insurance brokers in New Zealand moved from 3.5% to 2.6%, and its estimated monthly branded searches moved from 800 to 530. ## How did search popularity change for New Zealand insurance brokers in August 2026? - In August 2026, Aon gained estimated Share of Search among insurance brokers in New Zealand, from 11.1% to 12%. - Estimated monthly branded searches for Crombie Lockwood in New Zealand fell 33.8% over 11 measured months, from 800 to 530 in August 2026. ## Month by month | Month | Aon estimated searches | Aon Share of Search | Aon rank | Crombie Lockwood estimated searches | Crombie Lockwood Share of Search | Crombie Lockwood rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 2.1K | 9.4% | 3 | 800 | 3.5% | 5 | | Nov 2025 | 2.2K | 10.6% | 2 | 790 | 3.9% | 5 | | Dec 2025 | 1.6K | 10.3% | 2 | 560 | 3.6% | 5 | | Jan 2026 | 2.4K | 12.1% | 2 | 680 | 3.4% | 5 | | Feb 2026 | 2.3K | 11.3% | 2 | 670 | 3.3% | 5 | | Mar 2026 | 2.6K | 12.2% | 2 | 730 | 3.4% | 5 | | Apr 2026 | 2.1K | 12.3% | 2 | 680 | 4% | 5 | | May 2026 | 2K | 10.3% | 2 | 600 | 3.1% | 5 | | Jun 2026 | 2.1K | 10.6% | 2 | 600 | 3% | 5 | | Jul 2026 | 2.2K | 11.1% | 2 | 590 | 3% | 5 | | Aug 2026 | 2.4K | 12% | 2 | 530 | 2.6% | 5 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Aon’s and Crombie Lockwood’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Aon**: Measured on the search terms “aon broker”, “aon business insurance”, “aon insurance”, “aon insurance broker”, “aon insurance nz”, “aon new zealand” and “aon nz”, summed into one figure. - **Crombie Lockwood**: Measured on the search terms “crombie lockwood”, “crombie lockwood insurance”, “crombie lockwood near me”, “crombie lockwood new zealand”, “crombie lockwood nz”, “crombielockwood” and “crombielockwood co nz”, summed into one figure. - [Aon profile](/demand/nz/brands/aon) - [Crombie Lockwood profile](/demand/nz/brands/crombie-lockwood) - [All insurance brokers in New Zealand](/demand/nz/categories/nz-insurance-brokers): The set both shares are measured inside, 6 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Aon or Crombie Lockwood? In August 2026, Aon had more branded searches than Crombie Lockwood among insurance brokers in New Zealand. Aon was estimated to have 2.4K branded searches compared to Crombie Lockwood’s 530, and held a 12% Share of Search versus Crombie Lockwood’s 2.6%. ## Cite this page Brandwave. "Aon vs Crombie Lockwood: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/aon-vs-crombie-lockwood This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/aon-vs-crombie-lockwood. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.