---
title: "ANZ vs Q Mastercard: Which is searched more in New Zealand?"
description: "Is ANZ or Q Mastercard more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Credit card providers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/anz-vs-q-mastercard"
publisher: "Brandwave"
---

# ANZ vs Q Mastercard: Which is searched more in New Zealand?

Is ANZ or Q Mastercard more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Credit card providers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: ANZ and Q Mastercard
- **Competitive set**: Credit card providers
- **Market**: New Zealand
- **Month measured**: Sep 2026
- **ANZ Share of Search**: 3.8%
- **Q Mastercard Share of Search**: 19.7%

## Is ANZ or Q Mastercard more popular in search?

- In September 2026, Q Mastercard had more branded searches than ANZ among credit card providers in New Zealand. Q Mastercard had about 22,800 branded searches, while ANZ had 4,400. Q Mastercard made up 19.7% of all credit card provider searches we track, and ANZ accounted for 3.8%.
- Q Mastercard was ahead of ANZ in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, ANZ’s share of searches among credit card providers in New Zealand moved from 3.7% to 3.8%, and its estimated monthly branded searches held steady at 4.4K.
- Across the 12 months ending September 2026, Q Mastercard’s share of searches among credit card providers in New Zealand moved from 20.7% to 19.7%, and its estimated monthly branded searches moved from 24.9K to 22.8K.

## Top credit card providers in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, ANZ appeared in all five answers. Q Mastercard did not appear in any of the five answers.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| American Express | 1st | 3 of 3 | 2 of 2 | 5 of 5 |
| TSB | 2nd | 2 of 3 | 2 of 2 | 4 of 5 |
| ASB | 3rd | 3 of 3 | 2 of 2 | 5 of 5 |
| ANZ | 4th | 3 of 3 | 2 of 2 | 5 of 5 |
| Westpac | 5th | 2 of 3 | 2 of 2 | 4 of 5 |
| BNZ | 6th | 2 of 3 | 0 of 2 | 2 of 5 |
| Kiwibank | 7th | 2 of 3 | 0 of 2 | 2 of 5 |
| Gem by Latitude | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Q Mastercard | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Farmers Mastercard | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about credit card providers

- Asked ChatGPT "Which credit card provider should I use in New Zealand?": 1. ASB, 2. ANZ, 3. Westpac, 4. American Express, 5. BNZ, 6. Kiwibank
- Asked ChatGPT "What are the best credit card providers in New Zealand?": 1. TSB, 2. American Express, 3. ANZ, 4. Westpac, 5. ASB, 6. Kiwibank, 7. BNZ
- Asked ChatGPT "What's the best credit card provider in New Zealand for everyday spending?": 1. American Express, 2. ANZ, 3. ASB, 4. TSB
- Searched Google, AI Overview "best credit card nz": 1. American Express, 2. TSB, 3. Westpac, 4. ASB, 5. ANZ
- Searched Google, AI Overview "low interest credit card": 1. TSB, 2. Westpac, 3. American Express, 4. ASB, 5. ANZ

Not named in any answer: Gem by Latitude, Q Mastercard and Farmers Mastercard.

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 19, 2026.

## How did search popularity change for New Zealand credit card providers in September 2026?

- In September 2026, Q Mastercard gained share of searches among credit card providers in New Zealand, from 18.4% to 19.7%.
- In September 2026, ANZ gained share of searches among credit card providers in New Zealand, from 3.3% to 3.8%.

## Month by month

| Month | ANZ estimated searches | ANZ Share of Search | ANZ rank | Q Mastercard estimated searches | Q Mastercard Share of Search | Q Mastercard rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 4.4K | 3.7% | 4 | 24.9K | 20.7% | 3 |
| Nov 2025 | 3.6K | 2.9% | 5 | 27.1K | 22.2% | 3 |
| Dec 2025 | 2.9K | 2.6% | 5 | 22.1K | 20.2% | 3 |
| Jan 2026 | 4.4K | 3.6% | 4 | 24.9K | 20.4% | 3 |
| Feb 2026 | 3.6K | 3.6% | 4 | 22.1K | 21.9% | 3 |
| Mar 2026 | 3.6K | 3.1% | 4 | 22.1K | 19.2% | 3 |
| Apr 2026 | 3.6K | 3.4% | 4 | 22.1K | 21.2% | 3 |
| May 2026 | 3.6K | 3.3% | 4 | 22.1K | 20.1% | 3 |
| Jun 2026 | 3.6K | 3.1% | 5 | 24.8K | 21.7% | 3 |
| Jul 2026 | 3.6K | 3.3% | 4 | 20.3K | 18.8% | 3 |
| Aug 2026 | 3.6K | 3.3% | 4 | 20.3K | 18.4% | 3 |
| Sep 2026 | 4.4K | 3.8% | 4 | 22.8K | 19.7% | 3 |

## How each brand is measured

Brandwave collects information about searches that people make online using ANZ’s and Q Mastercard’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **ANZ**: Measured on the search term “anz credit card”.
- **Q Mastercard**: Measured on the search terms “q card”, “q mastercard”, “q mastercard application”, “q mastercard apply”, “q mastercard card”, “q mastercard payments”, “qmastercard” and “qmastercard apply”, summed into one figure.

- [ANZ profile](/demand/nz/brands/anz)
- [Q Mastercard profile](/demand/nz/brands/q-mastercard)
- [All credit card providers in New Zealand](/demand/nz/categories/nz-credit-card-providers): The set both shares are measured inside, 10 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is ANZ or Q Mastercard more popular in search?

In September 2026, Q Mastercard had more branded searches than ANZ among credit card providers in New Zealand. Q Mastercard had about 22,800 branded searches, while ANZ had 4,400. Q Mastercard made up 19.7% of all credit card provider searches we track, and ANZ accounted for 3.8%.

## Cite this page

Brandwave. "ANZ vs Q Mastercard: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/anz-vs-q-mastercard

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/anz-vs-q-mastercard. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.
