--- title: "Anytime Fitness vs CityFitness: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Anytime Fitness or CityFitness? Compare estimated monthly branded-search demand and Share of Search inside the Gym and fitness club brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/anytime-fitness-vs-cityfitness" publisher: "Brandwave" --- # Anytime Fitness vs CityFitness: Which is more popular by branded search in New Zealand? Which is more popular in search, Anytime Fitness or CityFitness? Compare estimated monthly branded-search demand and Share of Search inside the Gym and fitness club brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Anytime Fitness and CityFitness - **Competitive set**: Gym and fitness club brands - **Market**: New Zealand - **Month measured**: Aug 2026 - **Anytime Fitness Share of Search**: 13.7% - **CityFitness Share of Search**: 45.6% ## Which is more popular in search, Anytime Fitness or CityFitness? - In August 2026, CityFitness had more branded searches than Anytime Fitness among gym and fitness club brands in New Zealand. CityFitness was estimated to have 91.5K branded searches compared to Anytime Fitness’ 27.4K, and held a 45.6% Share of Search versus Anytime Fitness’ 13.7%. - CityFitness was ahead of Anytime Fitness in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Anytime Fitness’ estimated Share of Search among gym and fitness club brands in New Zealand moved from 13.6% to 13.7%, and its estimated monthly branded searches moved from 27.5K to 27.4K. - Across the 11 months ending August 2026, CityFitness’ estimated Share of Search among gym and fitness club brands in New Zealand moved from 36.9% to 45.6%, and its estimated monthly branded searches moved from 74.8K to 91.5K. ## How did search popularity change for New Zealand gym and fitness club brands in August 2026? - In August 2026, Anytime Fitness overtook Les Mills to rank 2nd among gym and fitness club brands in New Zealand, at 13.7%. - In August 2026, CityFitness gained estimated Share of Search among gym and fitness club brands in New Zealand, from 42.6% to 45.6%. ## Month by month | Month | Anytime Fitness estimated searches | Anytime Fitness Share of Search | Anytime Fitness rank | CityFitness estimated searches | CityFitness Share of Search | CityFitness rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 27.5K | 13.6% | 3 | 74.8K | 36.9% | 1 | | Nov 2025 | 33.6K | 16.7% | 2 | 74.8K | 37.1% | 1 | | Dec 2025 | 27.5K | 13.5% | 2 | 91.5K | 44.8% | 1 | | Jan 2026 | 40.9K | 15.3% | 2 | 111K | 41.6% | 1 | | Feb 2026 | 33.5K | 15.3% | 2 | 91.5K | 41.7% | 1 | | Mar 2026 | 33.5K | 15.1% | 2 | 91.5K | 41.4% | 1 | | Apr 2026 | 27.4K | 13.2% | 3 | 91.5K | 44% | 1 | | May 2026 | 27.4K | 14.5% | 3 | 74.9K | 39.8% | 1 | | Jun 2026 | 27.4K | 14.1% | 3 | 75K | 38.5% | 1 | | Jul 2026 | 22.5K | 12.8% | 3 | 74.9K | 42.6% | 1 | | Aug 2026 | 27.4K | 13.7% | 2 | 91.5K | 45.6% | 1 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Anytime Fitness’ and CityFitness’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Anytime Fitness**: Measured on the search terms “anytime fitness” and “anytime fitness nz”, summed into one figure. - **CityFitness**: Measured on the search terms “city fitness”, “city fitness gym”, “city fitness nz”, “cityfitness” and “cityfitness gym”, summed into one figure. - [Anytime Fitness profile](/demand/nz/brands/anytime-fitness) - [CityFitness profile](/demand/nz/brands/cityfitness) - [All gym and fitness club brands in New Zealand](/demand/nz/categories/gym-and-fitness-clubs): The set both shares are measured inside, 10 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Anytime Fitness or CityFitness? In August 2026, CityFitness had more branded searches than Anytime Fitness among gym and fitness club brands in New Zealand. CityFitness was estimated to have 91.5K branded searches compared to Anytime Fitness’ 27.4K, and held a 45.6% Share of Search versus Anytime Fitness’ 13.7%. ## Cite this page Brandwave. "Anytime Fitness vs CityFitness: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/anytime-fitness-vs-cityfitness This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/anytime-fitness-vs-cityfitness. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.