--- title: "Anytime Fitness vs Body Fit Training: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Anytime Fitness or Body Fit Training? Compare estimated monthly branded-search demand and Share of Search inside the Gym and fitness club brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/anytime-fitness-vs-body-fit-training" publisher: "Brandwave" --- # Anytime Fitness vs Body Fit Training: Which is more popular by branded search in New Zealand? Which is more popular in search, Anytime Fitness or Body Fit Training? Compare estimated monthly branded-search demand and Share of Search inside the Gym and fitness club brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Anytime Fitness and Body Fit Training - **Competitive set**: Gym and fitness club brands - **Market**: New Zealand - **Month measured**: Aug 2026 - **Anytime Fitness Share of Search**: 13.7% - **Body Fit Training Share of Search**: 2% ## Which is more popular in search, Anytime Fitness or Body Fit Training? - In August 2026, Anytime Fitness had more branded searches than Body Fit Training among gym and fitness club brands in New Zealand. Anytime Fitness was estimated to have 27.4K branded searches compared to Body Fit Training’s 4K, and held a 13.7% Share of Search versus Body Fit Training’s 2%. - Anytime Fitness was ahead of Body Fit Training in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Anytime Fitness’ estimated Share of Search among gym and fitness club brands in New Zealand moved from 13.6% to 13.7%, and its estimated monthly branded searches moved from 27.5K to 27.4K. - Across the 11 months ending August 2026, Body Fit Training’s estimated Share of Search among gym and fitness club brands in New Zealand moved from 2.3% to 2%, and its estimated monthly branded searches moved from 4.7K to 4K. ## How did search popularity change for New Zealand gym and fitness club brands in August 2026? - In August 2026, Anytime Fitness overtook Les Mills to rank 2nd among gym and fitness club brands in New Zealand, at 13.7%. - In August 2026, Body Fit Training rose from 8th to 7th among gym and fitness club brands in New Zealand. ## Month by month | Month | Anytime Fitness estimated searches | Anytime Fitness Share of Search | Anytime Fitness rank | Body Fit Training estimated searches | Body Fit Training Share of Search | Body Fit Training rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 27.5K | 13.6% | 3 | 4.7K | 2.3% | 8 | | Nov 2025 | 33.6K | 16.7% | 2 | 4.5K | 2.2% | 8 | | Dec 2025 | 27.5K | 13.5% | 2 | 3.9K | 1.9% | 8 | | Jan 2026 | 40.9K | 15.3% | 2 | 5.7K | 2.1% | 8 | | Feb 2026 | 33.5K | 15.3% | 2 | 3.8K | 1.7% | 8 | | Mar 2026 | 33.5K | 15.1% | 2 | 4.8K | 2.2% | 8 | | Apr 2026 | 27.4K | 13.2% | 3 | 3.9K | 1.9% | 8 | | May 2026 | 27.4K | 14.5% | 3 | 4.1K | 2.2% | 8 | | Jun 2026 | 27.4K | 14.1% | 3 | 3.9K | 2% | 8 | | Jul 2026 | 22.5K | 12.8% | 3 | 3.2K | 1.8% | 8 | | Aug 2026 | 27.4K | 13.7% | 2 | 4K | 2% | 7 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Anytime Fitness’ and Body Fit Training’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Anytime Fitness**: Measured on the search terms “anytime fitness” and “anytime fitness nz”, summed into one figure. - **Body Fit Training**: Measured on the search terms “bft”, “bft classes”, “bft gym”, “bft near me”, “bft new zealand”, “bft nz”, “bft online”, “bft pilates” and “body fit training”, summed into one figure. - [Anytime Fitness profile](/demand/nz/brands/anytime-fitness) - [Body Fit Training profile](/demand/nz/brands/body-fit-training) - [All gym and fitness club brands in New Zealand](/demand/nz/categories/gym-and-fitness-clubs): The set both shares are measured inside, 10 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Anytime Fitness or Body Fit Training? In August 2026, Anytime Fitness had more branded searches than Body Fit Training among gym and fitness club brands in New Zealand. Anytime Fitness was estimated to have 27.4K branded searches compared to Body Fit Training’s 4K, and held a 13.7% Share of Search versus Body Fit Training’s 2%. ## Cite this page Brandwave. "Anytime Fitness vs Body Fit Training: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/anytime-fitness-vs-body-fit-training This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/anytime-fitness-vs-body-fit-training. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.