---
title: "Any.do vs Things: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Any.do or Things? Compare estimated monthly branded-search demand and Share of Search inside the To-do list apps set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/any-do-vs-things"
publisher: "Brandwave"
---

# Any.do vs Things: Which is more popular by branded search in New Zealand?

Which is more popular in search, Any.do or Things? Compare estimated monthly branded-search demand and Share of Search inside the To-do list apps set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Any.do and Things
- **Competitive set**: To-do list apps
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Any.do Share of Search**: 2.2%
- **Things Share of Search**: 6.5%

## Which is more popular in search, Any.do or Things?

- In August 2026, Things had more branded searches than Any.do among to-do list apps in New Zealand. Things was estimated to have 210 branded searches compared to Any.do’s 70, and held a 6.5% Share of Search versus Any.do’s 2.2%.
- Things was ahead of Any.do in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Any.do’s estimated Share of Search among to-do list apps in New Zealand moved from 4.1% to 2.2%, and its estimated monthly branded searches moved from 120 to 70.
- Across the 11 months ending August 2026, Things’ estimated Share of Search among to-do list apps in New Zealand moved from 4.4% to 6.5%, and its estimated monthly branded searches moved from 130 to 210.

## How did search popularity change for New Zealand to-do list apps in August 2026?

- In August 2026, Things gained estimated Share of Search among to-do list apps in New Zealand, from 4.7% to 6.5%.
- Estimated monthly branded searches for Any.do in New Zealand fell 41.7% over 11 measured months, from 120 to 70 in August 2026.

## Month by month

| Month | Any.do estimated searches | Any.do Share of Search | Any.do rank | Things estimated searches | Things Share of Search | Things rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 120 | 4.1% | 5 | 130 | 4.4% | 4 |
| Nov 2025 | 100 | 3.4% | 5 | 140 | 4.8% | 4 |
| Dec 2025 | 70 | 3.1% | 5 | 100 | 4.4% | 4 |
| Jan 2026 | 100 | 2.8% | 5 | 160 | 4.5% | 4 |
| Feb 2026 | 90 | 2.9% | 5 | 160 | 5.2% | 4 |
| Mar 2026 | 100 | 3% | 5 | 130 | 3.9% | 4 |
| Apr 2026 | 70 | 2.7% | 5 | 130 | 5.1% | 4 |
| May 2026 | 70 | 2.2% | 5 | 140 | 4.4% | 4 |
| Jun 2026 | 70 | 2% | 5 | 150 | 4.3% | 4 |
| Jul 2026 | 60 | 2% | 5 | 140 | 4.7% | 4 |
| Aug 2026 | 70 | 2.2% | 5 | 210 | 6.5% | 4 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Any.do’s and Things’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Any.do**: Measured on the search terms “any do”, “any do online”, “any do reminders”, “any do task app”, “any do to do list”, “anydo” and “what is any do”, summed into one figure.
- **Things**: Measured on the search terms “things 3”, “things app”, “things reminders”, “things task app” and “things to do list”, summed into one figure.

- [Any.do profile](/demand/nz/brands/any-do)
- [Things profile](/demand/nz/brands/things)
- [All to-do list apps in New Zealand](/demand/nz/categories/nz-to-do-list-apps): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Any.do or Things?

In August 2026, Things had more branded searches than Any.do among to-do list apps in New Zealand. Things was estimated to have 210 branded searches compared to Any.do’s 70, and held a 6.5% Share of Search versus Any.do’s 2.2%.

## Cite this page

Brandwave. "Any.do vs Things: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/any-do-vs-things

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/any-do-vs-things. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.