---
title: "Any.do vs Apple Reminders: Which is searched more in New Zealand?"
description: "Is Any.do or Apple Reminders more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the To-do list apps set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/any-do-vs-apple-reminders"
publisher: "Brandwave"
---

# Any.do vs Apple Reminders: Which is searched more in New Zealand?

Is Any.do or Apple Reminders more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the To-do list apps set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Any.do and Apple Reminders
- **Competitive set**: To-do list apps
- **Market**: New Zealand
- **Month measured**: Sep 2026
- **Any.do Share of Search**: 1.1%
- **Apple Reminders Share of Search**: 2.7%

## Is Any.do or Apple Reminders more popular in search?

- In September 2026, Apple Reminders had more branded searches than Any.do among to-do list apps in New Zealand. Apple Reminders had about 70 branded searches, while Any.do had 30. Apple Reminders made up 2.7% of all to-do list app searches we track, and Any.do accounted for 1.1%.
- The lead changed hands once in the 12 months ending September 2026: Apple Reminders took it in December 2025.
- Across the 12 months ending September 2026, Any.do’s share of searches among to-do list apps in New Zealand moved from 2.5% to 1.1%, and its estimated monthly branded searches moved from 70 to 30.
- Across the 12 months ending September 2026, Apple Reminders’ share of searches among to-do list apps in New Zealand moved from 1.8% to 2.7%, and its estimated monthly branded searches moved from 50 to 70.

## Top to-do list apps in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Apple Reminders was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Any.do did not appear in any of the five answers.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Todoist | 1st | 3 of 3 | 2 of 2 | 5 of 5 |
| TickTick | 2nd | 3 of 3 | 2 of 2 | 5 of 5 |
| Microsoft To Do | 3rd | 3 of 3 | 2 of 2 | 5 of 5 |
| Apple Reminders | 4th | 2 of 3 | 2 of 2 | 4 of 5 |
| Things | 5th | 2 of 3 | 2 of 2 | 4 of 5 |
| Any.do | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about to-do list apps

- Asked ChatGPT "Which to-do list app should I use in New Zealand?": 1. Todoist, 2. Microsoft To Do, 3. TickTick, 4. Apple Reminders
- Asked ChatGPT "What are the best to-do list apps in New Zealand?": 1. Todoist, 2. TickTick, 3. Apple Reminders, 4. Microsoft To Do, 5. Things
- Asked ChatGPT "What's the best to-do list app in New Zealand for organising daily tasks?": 1. Todoist, 2. TickTick, 3. Microsoft To Do, 4. Things
- Searched Google, AI Overview "best to do list app": 1. Todoist, 2. TickTick, 3. Things, 4. Microsoft To Do, 5. Apple Reminders
- Searched Google, AI Overview "task app for iphone": 1. Apple Reminders, 2. Todoist, 3. Things, 4. TickTick, 5. Microsoft To Do

Not named in any answer: Any.do.

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026.

## How did search popularity change for New Zealand to-do list apps in September 2026?

- In September 2026, Apple Reminders gained share of searches among to-do list apps in New Zealand, from 1.7% to 2.7%.
- Estimated monthly branded searches for Any.do in New Zealand fell 57.1% over 12 measured months, from 70 to 30 in September 2026.

## Month by month

| Month | Any.do estimated searches | Any.do Share of Search | Any.do rank | Apple Reminders estimated searches | Apple Reminders Share of Search | Apple Reminders rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 70 | 2.5% | 4 | 50 | 1.8% | 5 |
| Nov 2025 | 80 | 2.9% | 4 | 50 | 1.8% | 5 |
| Dec 2025 | 50 | 2.3% | 5 | 70 | 3.2% | 4 |
| Jan 2026 | 70 | 2.1% | 4 | 70 | 2.1% | 5 |
| Feb 2026 | 60 | 2.1% | 5 | 90 | 3.1% | 4 |
| Mar 2026 | 80 | 2.5% | 5 | 90 | 2.8% | 4 |
| Apr 2026 | 40 | 1.7% | 4 | 40 | 1.7% | 5 |
| May 2026 | 50 | 1.7% | 4 | 50 | 1.7% | 5 |
| Jun 2026 | 40 | 1.2% | 5 | 50 | 1.5% | 4 |
| Jul 2026 | 30 | 1.1% | 5 | 90 | 3.2% | 4 |
| Aug 2026 | 30 | 1% | 5 | 50 | 1.7% | 4 |
| Sep 2026 | 30 | 1.1% | 5 | 70 | 2.7% | 4 |

## How each brand is measured

Brandwave collects information about searches that people make online using Any.do’s and Apple Reminders’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Any.do**: Measured on the search terms “any do”, “any do reminders” and “anydo”, summed into one figure.
- **Apple Reminders**: Measured on the search term “apple reminders”.

- [Any.do profile](/demand/nz/brands/any-do)
- [Apple Reminders profile](/demand/nz/brands/apple-reminders)
- [All to-do list apps in New Zealand](/demand/nz/categories/nz-to-do-list-apps): The set both shares are measured inside, 6 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is Any.do or Apple Reminders more popular in search?

In September 2026, Apple Reminders had more branded searches than Any.do among to-do list apps in New Zealand. Apple Reminders had about 70 branded searches, while Any.do had 30. Apple Reminders made up 2.7% of all to-do list app searches we track, and Any.do accounted for 1.1%.

## Cite this page

Brandwave. "Any.do vs Apple Reminders: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/any-do-vs-apple-reminders

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/any-do-vs-apple-reminders. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.
