---
title: "Anua vs Innisfree: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Anua or Innisfree? Compare estimated monthly branded-search demand and Share of Search inside the Korean skincare brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/anua-vs-innisfree"
publisher: "Brandwave"
---

# Anua vs Innisfree: Which is more popular by branded search in New Zealand?

Which is more popular in search, Anua or Innisfree? Compare estimated monthly branded-search demand and Share of Search inside the Korean skincare brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Anua and Innisfree
- **Competitive set**: Korean skincare brands
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Anua Share of Search**: 4.3%
- **Innisfree Share of Search**: 4.5%

## Which is more popular in search, Anua or Innisfree?

- In August 2026, Anua and Innisfree were level on Share of Search among korean skincare brands in New Zealand, with an estimated 1.5K branded searches each, at 4.3% and 4.5% estimated Share of Search.
- The lead changed hands 4 times in the 11 months ending August 2026: Anua took it in November 2025, Innisfree took it in May 2026, Anua took it in July 2026, Innisfree took it in August 2026.
- Across the 11 months ending August 2026, Anua’s estimated Share of Search among korean skincare brands in New Zealand moved from 3.7% to 4.3%, and its estimated monthly branded searches moved from 840 to 1.5K.
- Across the 11 months ending August 2026, Innisfree’s estimated Share of Search among korean skincare brands in New Zealand moved from 4.3% to 4.5%, and its estimated monthly branded searches moved from 980 to 1.5K.

## How did search popularity change for New Zealand korean skincare brands in August 2026?

- In August 2026, Innisfree overtook Anua to rank 5th among korean skincare brands in New Zealand, at 4.5%.
- In August 2026, Anua gained estimated Share of Search among korean skincare brands in New Zealand, from 3.7% to 4.3%.

## Month by month

| Month | Anua estimated searches | Anua Share of Search | Anua rank | Innisfree estimated searches | Innisfree Share of Search | Innisfree rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 840 | 3.7% | 6 | 980 | 4.3% | 4 |
| Nov 2025 | 1.2K | 4.3% | 4 | 1K | 3.5% | 6 |
| Dec 2025 | 1K | 3.8% | 5 | 960 | 3.6% | 6 |
| Jan 2026 | 1.4K | 5% | 4 | 980 | 3.6% | 6 |
| Feb 2026 | 930 | 4% | 5 | 920 | 3.9% | 6 |
| Mar 2026 | 1.2K | 4.6% | 5 | 1.1K | 4% | 6 |
| Apr 2026 | 1.3K | 4.5% | 5 | 1.3K | 4.4% | 6 |
| May 2026 | 1.2K | 3.5% | 6 | 1.4K | 4.2% | 5 |
| Jun 2026 | 1.2K | 3.5% | 6 | 1.3K | 3.7% | 5 |
| Jul 2026 | 1.3K | 3.7% | 5 | 1.3K | 3.6% | 6 |
| Aug 2026 | 1.5K | 4.3% | 6 | 1.5K | 4.5% | 5 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Anua’s and Innisfree’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Anua**: Measured on the search terms “anua korean skincare”, “anua serum”, “anua skincare”, “anua sunscreen” and “anua toner”, summed into one figure.
- **Innisfree**: Measured on the search terms “innisfree”, “innisfree cleanser”, “innisfree com”, “innisfree daily uv defense sunscreen”, “innisfree green tea”, “innisfree lip balm”, “innisfree near me”, “innisfree no sebum mineral powder”, “innisfree no sebum powder”, “innisfree nz”, “innisfree powder”, “innisfree retinol”, “innisfree retinol cica repair ampoule”, “innisfree serum”, “innisfree skincare”, “innisfree spf”, “innisfree super volcanic” and “innisfree toner”, summed into one figure.

- [Anua profile](/demand/nz/brands/anua)
- [Innisfree profile](/demand/nz/brands/innisfree)
- [All korean skincare brands in New Zealand](/demand/nz/categories/nz-korean-skincare-brands): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Anua or Innisfree?

In August 2026, Anua and Innisfree were level on Share of Search among korean skincare brands in New Zealand, with an estimated 1.5K branded searches each, at 4.3% and 4.5% estimated Share of Search.

## Cite this page

Brandwave. "Anua vs Innisfree: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/anua-vs-innisfree

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/anua-vs-innisfree. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.