---
title: "Anua vs COSRX: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Anua or COSRX? Compare estimated monthly branded-search demand and Share of Search inside the Korean skincare brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/anua-vs-cosrx"
publisher: "Brandwave"
---

# Anua vs COSRX: Which is more popular by branded search in New Zealand?

Which is more popular in search, Anua or COSRX? Compare estimated monthly branded-search demand and Share of Search inside the Korean skincare brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Anua and COSRX
- **Competitive set**: Korean skincare brands
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Anua Share of Search**: 4.3%
- **COSRX Share of Search**: 33.2%

## Which is more popular in search, Anua or COSRX?

- In August 2026, COSRX had more branded searches than Anua among korean skincare brands in New Zealand. COSRX was estimated to have 11.4K branded searches compared to Anua’s 1.5K, and held a 33.2% Share of Search versus Anua’s 4.3%.
- COSRX was ahead of Anua in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Anua’s estimated Share of Search among korean skincare brands in New Zealand moved from 3.7% to 4.3%, and its estimated monthly branded searches moved from 840 to 1.5K.
- Across the 11 months ending August 2026, COSRX’s estimated Share of Search among korean skincare brands in New Zealand moved from 31.4% to 33.2%, and its estimated monthly branded searches moved from 7.2K to 11.4K.

## How did search popularity change for New Zealand korean skincare brands in August 2026?

- In August 2026, Innisfree overtook Anua to rank 5th among korean skincare brands in New Zealand, at 4.5%.
- In August 2026, Anua gained estimated Share of Search among korean skincare brands in New Zealand, from 3.7% to 4.3%.
- Estimated monthly branded searches for COSRX in New Zealand rose 58% over 11 measured months, from 7.2K to 11.4K in August 2026.

## Month by month

| Month | Anua estimated searches | Anua Share of Search | Anua rank | COSRX estimated searches | COSRX Share of Search | COSRX rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 840 | 3.7% | 6 | 7.2K | 31.4% | 1 |
| Nov 2025 | 1.2K | 4.3% | 4 | 7.6K | 26.7% | 3 |
| Dec 2025 | 1K | 3.8% | 5 | 7.5K | 28% | 3 |
| Jan 2026 | 1.4K | 5% | 4 | 7.8K | 28.7% | 2 |
| Feb 2026 | 930 | 4% | 5 | 8K | 33.8% | 1 |
| Mar 2026 | 1.2K | 4.6% | 5 | 9.7K | 35.7% | 1 |
| Apr 2026 | 1.3K | 4.5% | 5 | 10.5K | 36.2% | 1 |
| May 2026 | 1.2K | 3.5% | 6 | 12.9K | 38.2% | 1 |
| Jun 2026 | 1.2K | 3.5% | 6 | 11.8K | 34% | 1 |
| Jul 2026 | 1.3K | 3.7% | 5 | 12K | 33% | 1 |
| Aug 2026 | 1.5K | 4.3% | 6 | 11.4K | 33.2% | 1 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Anua’s and COSRX’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Anua**: Measured on the search terms “anua korean skincare”, “anua serum”, “anua skincare”, “anua sunscreen” and “anua toner”, summed into one figure.
- **COSRX**: Measured on the search terms “cosrx”, “cosrx cleanser”, “cosrx com”, “cosrx face cleanser”, “cosrx facial cleanser”, “cosrx good morning low ph cleanser”, “cosrx korean skincare”, “cosrx near me”, “cosrx new zealand”, “cosrx nz”, “cosrx online”, “cosrx serum”, “cosrx skincare”, “cosrx snail mucin”, “cosrx snail mucin 96”, “cosrx sun cream”, “cosrx sunscreen”, “cosrx toner”, “cosrx toner aha bha” and “master patch cosrx”, summed into one figure.

- [Anua profile](/demand/nz/brands/anua)
- [COSRX profile](/demand/nz/brands/cosrx)
- [All korean skincare brands in New Zealand](/demand/nz/categories/nz-korean-skincare-brands): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Anua or COSRX?

In August 2026, COSRX had more branded searches than Anua among korean skincare brands in New Zealand. COSRX was estimated to have 11.4K branded searches compared to Anua’s 1.5K, and held a 33.2% Share of Search versus Anua’s 4.3%.

## Cite this page

Brandwave. "Anua vs COSRX: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/anua-vs-cosrx

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/anua-vs-cosrx. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.