---
title: "Antler vs Tumi: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Antler or Tumi? Compare estimated monthly branded-search demand and Share of Search inside the Luggage brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/antler-vs-tumi"
publisher: "Brandwave"
---

# Antler vs Tumi: Which is more popular by branded search in New Zealand?

Which is more popular in search, Antler or Tumi? Compare estimated monthly branded-search demand and Share of Search inside the Luggage brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Antler and Tumi
- **Competitive set**: Luggage brands
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Antler Share of Search**: 8.5%
- **Tumi Share of Search**: 6.6%

## Which is more popular in search, Antler or Tumi?

- In August 2026, Antler had more branded searches than Tumi among luggage brands in New Zealand. Antler was estimated to have 1.2K branded searches compared to Tumi’s 940, and held an 8.5% Share of Search versus Tumi’s 6.6%.
- The lead changed hands 3 times in the 11 months ending August 2026: Antler took it in November 2025, Tumi took it in December 2025, Antler took it in April 2026.
- Across the 11 months ending August 2026, Antler’s estimated Share of Search among luggage brands in New Zealand moved from 6.9% to 8.5%, and its estimated monthly branded searches moved from 880 to 1.2K.
- Across the 11 months ending August 2026, Tumi’s estimated Share of Search among luggage brands in New Zealand moved from 8% to 6.6%, and its estimated monthly branded searches moved from 1K to 940.

## How did search popularity change for New Zealand luggage brands in August 2026?

- In August 2026, Tumi gained estimated Share of Search among luggage brands in New Zealand, from 5.7% to 6.6%.
- In August 2026, Antler gained estimated Share of Search among luggage brands in New Zealand, from 7.7% to 8.5%.

## Month by month

| Month | Antler estimated searches | Antler Share of Search | Antler rank | Tumi estimated searches | Tumi Share of Search | Tumi rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 880 | 6.9% | 5 | 1K | 8% | 4 |
| Nov 2025 | 1K | 6.1% | 4 | 990 | 5.8% | 5 |
| Dec 2025 | 850 | 6.1% | 5 | 1.1K | 7.6% | 4 |
| Jan 2026 | 920 | 6.8% | 5 | 1.1K | 7.8% | 4 |
| Feb 2026 | 740 | 6% | 5 | 840 | 6.8% | 4 |
| Mar 2026 | 790 | 6% | 5 | 840 | 6.4% | 4 |
| Apr 2026 | 1.1K | 8.2% | 4 | 990 | 7.5% | 5 |
| May 2026 | 1K | 7.5% | 4 | 930 | 6.8% | 5 |
| Jun 2026 | 870 | 6.2% | 5 | 800 | 5.7% | 6 |
| Jul 2026 | 1.1K | 7.7% | 4 | 840 | 5.7% | 5 |
| Aug 2026 | 1.2K | 8.5% | 4 | 940 | 6.6% | 5 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Antler’s and Tumi’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Antler**: Measured on the search terms “antler carry on”, “antler luggage”, “antler luggage backpack”, “antler luggage bag” and “antler suitcase”, summed into one figure.
- **Tumi**: Measured on the search terms “tumi”, “tumi backpack”, “tumi bags”, “tumi carry on”, “tumi com”, “tumi laptop bag”, “tumi luggage”, “tumi near me”, “tumi nz” and “tumi suitcase”, summed into one figure.

- [Antler profile](/demand/nz/brands/antler)
- [Tumi profile](/demand/nz/brands/tumi)
- [All luggage brands in New Zealand](/demand/nz/categories/nz-luggage-brands): The set both shares are measured inside, 8 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Antler or Tumi?

In August 2026, Antler had more branded searches than Tumi among luggage brands in New Zealand. Antler was estimated to have 1.2K branded searches compared to Tumi’s 940, and held an 8.5% Share of Search versus Tumi’s 6.6%.

## Cite this page

Brandwave. "Antler vs Tumi: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/antler-vs-tumi

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/antler-vs-tumi. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.