--- title: "Antler vs Samsonite: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Antler or Samsonite? Compare estimated monthly branded-search demand and Share of Search inside the Luggage brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/antler-vs-samsonite" publisher: "Brandwave" --- # Antler vs Samsonite: Which is more popular by branded search in New Zealand? Which is more popular in search, Antler or Samsonite? Compare estimated monthly branded-search demand and Share of Search inside the Luggage brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Antler and Samsonite - **Competitive set**: Luggage brands - **Market**: New Zealand - **Month measured**: Aug 2026 - **Antler Share of Search**: 8.5% - **Samsonite Share of Search**: 45.8% ## Which is more popular in search, Antler or Samsonite? - In August 2026, Samsonite had more branded searches than Antler among luggage brands in New Zealand. Samsonite was estimated to have 6.6K branded searches compared to Antler’s 1.2K, and held a 45.8% Share of Search versus Antler’s 8.5%. - Samsonite was ahead of Antler in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Antler’s estimated Share of Search among luggage brands in New Zealand moved from 6.9% to 8.5%, and its estimated monthly branded searches moved from 880 to 1.2K. - Across the 11 months ending August 2026, Samsonite’s estimated Share of Search among luggage brands in New Zealand moved from 47.2% to 45.8%, and its estimated monthly branded searches moved from 6K to 6.6K. ## How did search popularity change for New Zealand luggage brands in August 2026? - In August 2026, Samsonite gained estimated Share of Search among luggage brands in New Zealand, from 45% to 45.8%. - In August 2026, Antler gained estimated Share of Search among luggage brands in New Zealand, from 7.7% to 8.5%. ## Month by month | Month | Antler estimated searches | Antler Share of Search | Antler rank | Samsonite estimated searches | Samsonite Share of Search | Samsonite rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 880 | 6.9% | 5 | 6K | 47.2% | 1 | | Nov 2025 | 1K | 6.1% | 4 | 8.6K | 50.2% | 1 | | Dec 2025 | 850 | 6.1% | 5 | 7K | 50.7% | 1 | | Jan 2026 | 920 | 6.8% | 5 | 6.7K | 49% | 1 | | Feb 2026 | 740 | 6% | 5 | 5.7K | 46.2% | 1 | | Mar 2026 | 790 | 6% | 5 | 6.8K | 52.2% | 1 | | Apr 2026 | 1.1K | 8.2% | 4 | 6.8K | 51.4% | 1 | | May 2026 | 1K | 7.5% | 4 | 6.4K | 47.1% | 1 | | Jun 2026 | 870 | 6.2% | 5 | 6.5K | 46.5% | 1 | | Jul 2026 | 1.1K | 7.7% | 4 | 6.7K | 45% | 1 | | Aug 2026 | 1.2K | 8.5% | 4 | 6.6K | 45.8% | 1 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Antler’s and Samsonite’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Antler**: Measured on the search terms “antler carry on”, “antler luggage”, “antler luggage backpack”, “antler luggage bag” and “antler suitcase”, summed into one figure. - **Samsonite**: Measured on the search terms “samsonite”, “samsonite backpack”, “samsonite bags”, “samsonite c lite”, “samsonite carry on”, “samsonite carry on bag”, “samsonite carry on case”, “samsonite cases”, “samsonite co nz”, “samsonite freeform luggage”, “samsonite large luggage”, “samsonite luggage”, “samsonite luggage sale”, “samsonite near me”, “samsonite nz”, “samsonite oc2lite”, “samsonite online”, “samsonite travel bag” and “set samsonite luggage”, summed into one figure. - [Antler profile](/demand/nz/brands/antler) - [Samsonite profile](/demand/nz/brands/samsonite) - [All luggage brands in New Zealand](/demand/nz/categories/nz-luggage-brands): The set both shares are measured inside, 8 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Antler or Samsonite? In August 2026, Samsonite had more branded searches than Antler among luggage brands in New Zealand. Samsonite was estimated to have 6.6K branded searches compared to Antler’s 1.2K, and held a 45.8% Share of Search versus Antler’s 8.5%. ## Cite this page Brandwave. "Antler vs Samsonite: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/antler-vs-samsonite This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/antler-vs-samsonite. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.