---
title: "Antipodes Water vs Pump: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Antipodes Water or Pump? Compare estimated monthly branded-search demand and Share of Search inside the Bottled water brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/antipodes-water-vs-pump"
publisher: "Brandwave"
---

# Antipodes Water vs Pump: Which is more popular by branded search in New Zealand?

Which is more popular in search, Antipodes Water or Pump? Compare estimated monthly branded-search demand and Share of Search inside the Bottled water brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Antipodes Water and Pump
- **Competitive set**: Bottled water brands
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Antipodes Water Share of Search**: 13.2%
- **Pump Share of Search**: 22.5%

## Which is more popular in search, Antipodes Water or Pump?

- In August 2026, Pump had more branded searches than Antipodes Water among bottled water brands in New Zealand. Pump was estimated to have 1.2K branded searches compared to Antipodes Water’s 720, and held a 22.5% Share of Search versus Antipodes Water’s 13.2%.
- Pump was ahead of Antipodes Water in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Antipodes Water’s estimated Share of Search among bottled water brands in New Zealand moved from 13.9% to 13.2%, and its estimated monthly branded searches held steady at 720.
- Across the 11 months ending August 2026, Pump’s estimated Share of Search among bottled water brands in New Zealand moved from 21.4% to 22.5%, and its estimated monthly branded searches moved from 1.1K to 1.2K.

## How did search popularity change for New Zealand bottled water brands in August 2026?

- In August 2026, Pump overtook Fiji Water to rank 2nd among bottled water brands in New Zealand, at 22.5%.
- In August 2026, Antipodes Water lost estimated Share of Search among bottled water brands in New Zealand, from 14.1% to 13.2%.

## Month by month

| Month | Antipodes Water estimated searches | Antipodes Water Share of Search | Antipodes Water rank | Pump estimated searches | Pump Share of Search | Pump rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 720 | 13.9% | 5 | 1.1K | 21.4% | 3 |
| Nov 2025 | 720 | 13.7% | 5 | 1.2K | 23.4% | 2 |
| Dec 2025 | 720 | 13.6% | 5 | 1K | 19.1% | 3 |
| Jan 2026 | 880 | 17.3% | 4 | 1K | 19.7% | 3 |
| Feb 2026 | 720 | 14.4% | 5 | 1K | 20.4% | 3 |
| Mar 2026 | 720 | 13.9% | 5 | 1.1K | 21.8% | 2 |
| Apr 2026 | 720 | 15.7% | 5 | 1K | 21.8% | 3 |
| May 2026 | 880 | 16.4% | 4 | 1.1K | 20.1% | 3 |
| Jun 2026 | 590 | 12.1% | 5 | 1K | 20.9% | 3 |
| Jul 2026 | 720 | 14.1% | 5 | 1K | 19.5% | 3 |
| Aug 2026 | 720 | 13.2% | 5 | 1.2K | 22.5% | 2 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Antipodes Water’s and Pump’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Antipodes Water**: Measured on the search term “antipodes water”.
- **Pump**: Measured on the search terms “pump bottled water”, “pump sparkling water” and “pump water”, summed into one figure.

- [Antipodes Water profile](/demand/nz/brands/antipodes-water)
- [Pump profile](/demand/nz/brands/pump)
- [All bottled water brands in New Zealand](/demand/nz/categories/nz-bottled-water-brands): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Antipodes Water or Pump?

In August 2026, Pump had more branded searches than Antipodes Water among bottled water brands in New Zealand. Pump was estimated to have 1.2K branded searches compared to Antipodes Water’s 720, and held a 22.5% Share of Search versus Antipodes Water’s 13.2%.

## Cite this page

Brandwave. "Antipodes Water vs Pump: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/antipodes-water-vs-pump

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/antipodes-water-vs-pump. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.