---
title: "Antipodes vs Drunk Elephant: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Antipodes or Drunk Elephant? Compare estimated monthly branded-search demand and Share of Search inside the Skincare brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/antipodes-vs-drunk-elephant"
publisher: "Brandwave"
---

# Antipodes vs Drunk Elephant: Which is more popular by branded search in New Zealand?

Which is more popular in search, Antipodes or Drunk Elephant? Compare estimated monthly branded-search demand and Share of Search inside the Skincare brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Antipodes and Drunk Elephant
- **Competitive set**: Skincare brands
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Antipodes Share of Search**: 0.45%
- **Drunk Elephant Share of Search**: 0.52%

## Which is more popular in search, Antipodes or Drunk Elephant?

- In August 2026, Drunk Elephant had more branded searches than Antipodes among skincare brands in New Zealand. Drunk Elephant was estimated to have 1.1K branded searches compared to Antipodes’ 920, and held a 0.52% Share of Search versus Antipodes’ 0.45%.
- Drunk Elephant was ahead of Antipodes in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Antipodes’ estimated Share of Search among skincare brands in New Zealand held steady at 0.45%, and its estimated monthly branded searches moved from 660 to 920.
- Across the 11 months ending August 2026, Drunk Elephant’s estimated Share of Search among skincare brands in New Zealand moved from 0.85% to 0.52%, and its estimated monthly branded searches moved from 1.3K to 1.1K.

## How did search popularity change for New Zealand skincare brands in August 2026?

- Estimated monthly branded searches for Antipodes in New Zealand rose 39.4% over 11 measured months, from 660 to 920 in August 2026.
- Estimated monthly branded searches for Drunk Elephant in New Zealand fell 15.2% over 11 measured months, from 1.3K to 1.1K in August 2026.

## Month by month

| Month | Antipodes estimated searches | Antipodes Share of Search | Antipodes rank | Drunk Elephant estimated searches | Drunk Elephant Share of Search | Drunk Elephant rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 660 | 0.45% | 21 | 1.3K | 0.85% | 18 |
| Nov 2025 | 830 | 0.49% | 20 | 1.5K | 0.88% | 17 |
| Dec 2025 | 890 | 0.58% | 20 | 1.4K | 0.92% | 18 |
| Jan 2026 | 880 | 0.56% | 20 | 1.3K | 0.84% | 17 |
| Feb 2026 | 740 | 0.54% | 20 | 1K | 0.75% | 17 |
| Mar 2026 | 760 | 0.5% | 20 | 980 | 0.65% | 19 |
| Apr 2026 | 730 | 0.45% | 21 | 980 | 0.61% | 19 |
| May 2026 | 910 | 0.47% | 20 | 1.2K | 0.61% | 19 |
| Jun 2026 | 740 | 0.37% | 20 | 1.1K | 0.55% | 19 |
| Jul 2026 | 800 | 0.37% | 20 | 930 | 0.43% | 19 |
| Aug 2026 | 920 | 0.45% | 20 | 1.1K | 0.52% | 19 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Antipodes’ and Drunk Elephant’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Antipodes**: Measured on the search terms “antipodes day cream”, “antipodes serum”, “antipodes skincare” and “antipodes skincare nz”, summed into one figure.
- **Drunk Elephant**: Measured on the search terms “drunk elephant”, “drunk elephant nz”, “drunk elephant protini polypeptide cream” and “drunk elephant skincare”, summed into one figure.

- [Antipodes profile](/demand/nz/brands/antipodes)
- [Drunk Elephant profile](/demand/nz/brands/drunk-elephant)
- [All skincare brands in New Zealand](/demand/nz/categories/nz-skincare-brands): The set both shares are measured inside, 22 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Antipodes or Drunk Elephant?

In August 2026, Drunk Elephant had more branded searches than Antipodes among skincare brands in New Zealand. Drunk Elephant was estimated to have 1.1K branded searches compared to Antipodes’ 920, and held a 0.52% Share of Search versus Antipodes’ 0.45%.

## Cite this page

Brandwave. "Antipodes vs Drunk Elephant: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/antipodes-vs-drunk-elephant

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/antipodes-vs-drunk-elephant. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.