--- title: "Antipodes vs Bioderma: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Antipodes or Bioderma? Compare estimated monthly branded-search demand and Share of Search inside the Skincare brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/antipodes-vs-bioderma" publisher: "Brandwave" --- # Antipodes vs Bioderma: Which is more popular by branded search in New Zealand? Which is more popular in search, Antipodes or Bioderma? Compare estimated monthly branded-search demand and Share of Search inside the Skincare brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Antipodes and Bioderma - **Competitive set**: Skincare brands - **Market**: New Zealand - **Month measured**: Aug 2026 - **Antipodes Share of Search**: 0.45% - **Bioderma Share of Search**: 2.2% ## Which is more popular in search, Antipodes or Bioderma? - In August 2026, Bioderma had more branded searches than Antipodes among skincare brands in New Zealand. Bioderma was estimated to have 4.4K branded searches compared to Antipodes’ 920, and held a 2.2% Share of Search versus Antipodes’ 0.45%. - Bioderma was ahead of Antipodes in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Antipodes’ estimated Share of Search among skincare brands in New Zealand held steady at 0.45%, and its estimated monthly branded searches moved from 660 to 920. - Across the 11 months ending August 2026, Bioderma’s estimated Share of Search among skincare brands in New Zealand moved from 2.5% to 2.2%, and its estimated monthly branded searches moved from 3.7K to 4.4K. ## How did search popularity change for New Zealand skincare brands in August 2026? - In August 2026, Kiehl's overtook Bioderma to rank 10th among skincare brands in New Zealand, at 2.7%. - Estimated monthly branded searches for Antipodes in New Zealand rose 39.4% over 11 measured months, from 660 to 920 in August 2026. - Estimated monthly branded searches for Bioderma in New Zealand rose 17.7% over 11 measured months, from 3.7K to 4.4K in August 2026. ## Month by month | Month | Antipodes estimated searches | Antipodes Share of Search | Antipodes rank | Bioderma estimated searches | Bioderma Share of Search | Bioderma rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 660 | 0.45% | 21 | 3.7K | 2.5% | 11 | | Nov 2025 | 830 | 0.49% | 20 | 3.2K | 1.9% | 14 | | Dec 2025 | 890 | 0.58% | 20 | 2.9K | 1.9% | 14 | | Jan 2026 | 880 | 0.56% | 20 | 3.6K | 2.3% | 11 | | Feb 2026 | 740 | 0.54% | 20 | 2.9K | 2.1% | 12 | | Mar 2026 | 760 | 0.5% | 20 | 3.1K | 2% | 13 | | Apr 2026 | 730 | 0.45% | 21 | 3.7K | 2.3% | 10 | | May 2026 | 910 | 0.47% | 20 | 3.2K | 1.6% | 13 | | Jun 2026 | 740 | 0.37% | 20 | 3.4K | 1.7% | 11 | | Jul 2026 | 800 | 0.37% | 20 | 3.7K | 1.7% | 11 | | Aug 2026 | 920 | 0.45% | 20 | 4.4K | 2.2% | 11 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Antipodes’ and Bioderma’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Antipodes**: Measured on the search terms “antipodes day cream”, “antipodes serum”, “antipodes skincare” and “antipodes skincare nz”, summed into one figure. - **Bioderma**: Measured on the search terms “bioderma”, “bioderma atoderm shower oil”, “bioderma cleanser”, “bioderma cleanser sensibio”, “bioderma cleansing oil”, “bioderma face cleanser”, “bioderma face wash”, “bioderma moisturiser”, “bioderma moisturizer”, “bioderma nz”, “bioderma oil cleanser”, “bioderma sensibio h2o cleanser”, “bioderma serum”, “bioderma shower oil”, “bioderma sun cream”, “bioderma sunscreen”, “bioderma sunscreen cream” and “bioderma sunscreen lotion”, summed into one figure. - [Antipodes profile](/demand/nz/brands/antipodes) - [Bioderma profile](/demand/nz/brands/bioderma) - [All skincare brands in New Zealand](/demand/nz/categories/nz-skincare-brands): The set both shares are measured inside, 22 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Antipodes or Bioderma? In August 2026, Bioderma had more branded searches than Antipodes among skincare brands in New Zealand. Bioderma was estimated to have 4.4K branded searches compared to Antipodes’ 920, and held a 2.2% Share of Search versus Antipodes’ 0.45%. ## Cite this page Brandwave. "Antipodes vs Bioderma: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/antipodes-vs-bioderma This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/antipodes-vs-bioderma. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.