--- title: "Antipodes vs Beauty of Joseon: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Antipodes or Beauty of Joseon? Compare estimated monthly branded-search demand and Share of Search inside the Skincare brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/antipodes-vs-beauty-of-joseon" publisher: "Brandwave" --- # Antipodes vs Beauty of Joseon: Which is more popular by branded search in New Zealand? Which is more popular in search, Antipodes or Beauty of Joseon? Compare estimated monthly branded-search demand and Share of Search inside the Skincare brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Antipodes and Beauty of Joseon - **Competitive set**: Skincare brands - **Market**: New Zealand - **Month measured**: Aug 2026 - **Antipodes Share of Search**: 0.45% - **Beauty of Joseon Share of Search**: 5.3% ## Which is more popular in search, Antipodes or Beauty of Joseon? - In August 2026, Beauty of Joseon had more branded searches than Antipodes among skincare brands in New Zealand. Beauty of Joseon was estimated to have 10.8K branded searches compared to Antipodes’ 920, and held a 5.3% Share of Search versus Antipodes’ 0.45%. - Beauty of Joseon was ahead of Antipodes in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Antipodes’ estimated Share of Search among skincare brands in New Zealand held steady at 0.45%, and its estimated monthly branded searches moved from 660 to 920. - Across the 11 months ending August 2026, Beauty of Joseon’s estimated Share of Search among skincare brands in New Zealand moved from 4.7% to 5.3%, and its estimated monthly branded searches moved from 6.9K to 10.8K. ## How did search popularity change for New Zealand skincare brands in August 2026? - Estimated monthly branded searches for Beauty of Joseon in New Zealand rose 56.4% over 11 measured months, from 6.9K to 10.8K in August 2026. - Estimated monthly branded searches for Antipodes in New Zealand rose 39.4% over 11 measured months, from 660 to 920 in August 2026. ## Month by month | Month | Antipodes estimated searches | Antipodes Share of Search | Antipodes rank | Beauty of Joseon estimated searches | Beauty of Joseon Share of Search | Beauty of Joseon rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 660 | 0.45% | 21 | 6.9K | 4.7% | 7 | | Nov 2025 | 830 | 0.49% | 20 | 9K | 5.3% | 6 | | Dec 2025 | 890 | 0.58% | 20 | 7.7K | 5% | 7 | | Jan 2026 | 880 | 0.56% | 20 | 8.8K | 5.6% | 6 | | Feb 2026 | 740 | 0.54% | 20 | 6.7K | 4.9% | 7 | | Mar 2026 | 760 | 0.5% | 20 | 7.7K | 5.1% | 7 | | Apr 2026 | 730 | 0.45% | 21 | 8.4K | 5.2% | 7 | | May 2026 | 910 | 0.47% | 20 | 10.3K | 5.3% | 7 | | Jun 2026 | 740 | 0.37% | 20 | 11.3K | 5.7% | 7 | | Jul 2026 | 800 | 0.37% | 20 | 11.7K | 5.4% | 7 | | Aug 2026 | 920 | 0.45% | 20 | 10.8K | 5.3% | 7 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Antipodes’ and Beauty of Joseon’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Antipodes**: Measured on the search terms “antipodes day cream”, “antipodes serum”, “antipodes skincare” and “antipodes skincare nz”, summed into one figure. - **Beauty of Joseon**: Measured on the search terms “beauty of joseon”, “beauty of joseon cleanser”, “beauty of joseon cream”, “beauty of joseon dynasty cream”, “beauty of joseon eye cream”, “beauty of joseon ginseng cleansing oil”, “beauty of joseon glow deep serum”, “beauty of joseon glow serum”, “beauty of joseon glow serum propolis niacinamide”, “beauty of joseon green plum refreshing cleanser”, “beauty of joseon moisturizer”, “beauty of joseon near me”, “beauty of joseon new zealand”, “beauty of joseon nz”, “beauty of joseon online”, “beauty of joseon red bean water gel”, “beauty of joseon relief sun”, “beauty of joseon relief sun rice probiotics sunscreen”, “beauty of joseon relief sun spf50”, “beauty of joseon relief sun sunscreen”, “beauty of joseon revive eye serum”, “beauty of joseon serum”, “beauty of joseon skincare”, “beauty of joseon sunscreen”, “beauty of joseon tinted sunscreen”, “beauty of joseon toner” and “beautyofjoseon com”, summed into one figure. - [Antipodes profile](/demand/nz/brands/antipodes) - [Beauty of Joseon profile](/demand/nz/brands/beauty-of-joseon) - [All skincare brands in New Zealand](/demand/nz/categories/nz-skincare-brands): The set both shares are measured inside, 22 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Antipodes or Beauty of Joseon? In August 2026, Beauty of Joseon had more branded searches than Antipodes among skincare brands in New Zealand. Beauty of Joseon was estimated to have 10.8K branded searches compared to Antipodes’ 920, and held a 5.3% Share of Search versus Antipodes’ 0.45%. ## Cite this page Brandwave. "Antipodes vs Beauty of Joseon: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/antipodes-vs-beauty-of-joseon This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/antipodes-vs-beauty-of-joseon. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.