--- title: "Anthropic vs Google DeepMind: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Anthropic or Google DeepMind? Compare estimated monthly branded-search demand and Share of Search inside the AI model companies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/anthropic-vs-google-deepmind" publisher: "Brandwave" --- # Anthropic vs Google DeepMind: Which is more popular by branded search in New Zealand? Which is more popular in search, Anthropic or Google DeepMind? Compare estimated monthly branded-search demand and Share of Search inside the AI model companies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Anthropic and Google DeepMind - **Competitive set**: AI model companies - **Market**: New Zealand - **Month measured**: Aug 2026 - **Anthropic Share of Search**: 32.5% - **Google DeepMind Share of Search**: 2.3% ## Which is more popular in search, Anthropic or Google DeepMind? - In August 2026, Anthropic had more branded searches than Google DeepMind among AI model companies in New Zealand. Anthropic was estimated to have 11K branded searches compared to Google DeepMind’s 780, and held a 32.5% Share of Search versus Google DeepMind’s 2.3%. - Anthropic was ahead of Google DeepMind in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Anthropic’s estimated Share of Search among AI model companies in New Zealand moved from 10% to 32.5%, and its estimated monthly branded searches moved from 3.4K to 11K. - Across the 11 months ending August 2026, Google DeepMind’s estimated Share of Search among AI model companies in New Zealand moved from 1% to 2.3%, and its estimated monthly branded searches moved from 360 to 780. ## How did search popularity change for New Zealand AI model companies in August 2026? - In August 2026, Anthropic gained estimated Share of Search among AI model companies in New Zealand, from 28.5% to 32.5%. - In August 2026, Google DeepMind gained estimated Share of Search among AI model companies in New Zealand, from 1.7% to 2.3%. ## Month by month | Month | Anthropic estimated searches | Anthropic Share of Search | Anthropic rank | Google DeepMind estimated searches | Google DeepMind Share of Search | Google DeepMind rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 3.4K | 10% | 2 | 360 | 1% | 4 | | Nov 2025 | 3.2K | 11% | 2 | 640 | 2.2% | 4 | | Dec 2025 | 3.2K | 13.1% | 2 | 750 | 3% | 4 | | Jan 2026 | 4K | 17.7% | 2 | 660 | 2.9% | 4 | | Feb 2026 | 19.9K | 47.2% | 2 | 550 | 1.3% | 4 | | Mar 2026 | 20K | 42.9% | 2 | 450 | 0.97% | 4 | | Apr 2026 | 16.5K | 42.2% | 2 | 560 | 1.4% | 4 | | May 2026 | 13.5K | 36.9% | 2 | 640 | 1.8% | 4 | | Jun 2026 | 22.3K | 52.2% | 1 | 550 | 1.3% | 4 | | Jul 2026 | 9.3K | 28.5% | 2 | 560 | 1.7% | 4 | | Aug 2026 | 11K | 32.5% | 2 | 780 | 2.3% | 4 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Anthropic’s and Google DeepMind’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Anthropic**: Measured on the search terms “anthropic”, “anthropic ai”, “anthropic ai model”, “anthropic api”, “anthropic com”, “anthropic company”, “anthropic llm”, “anthropic near me”, “anthropic new zealand”, “anthropic nz” and “anthropic online”, summed into one figure. - **Google DeepMind**: Measured on the search terms “deepmind”, “deepmind google”, “google deepmind ai”, “google deepmind ai model”, “google deepmind api” and “google deepmind llm”, summed into one figure. - [Anthropic profile](/demand/nz/brands/anthropic) - [Google DeepMind profile](/demand/nz/brands/google-deepmind) - [All AI model companies in New Zealand](/demand/nz/categories/nz-ai-model-companies): The set both shares are measured inside, 5 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Anthropic or Google DeepMind? In August 2026, Anthropic had more branded searches than Google DeepMind among AI model companies in New Zealand. Anthropic was estimated to have 11K branded searches compared to Google DeepMind’s 780, and held a 32.5% Share of Search versus Google DeepMind’s 2.3%. ## Cite this page Brandwave. "Anthropic vs Google DeepMind: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/anthropic-vs-google-deepmind This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/anthropic-vs-google-deepmind. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.