--- title: "Anthem vs Wright Communications: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Anthem or Wright Communications? Compare estimated monthly branded-search demand and Share of Search inside the Media and Strategic Communications Agencies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/anthem-new-zealand-vs-wright-communications" publisher: "Brandwave" --- # Anthem vs Wright Communications: Which is more popular by branded search in New Zealand? Which is more popular in search, Anthem or Wright Communications? Compare estimated monthly branded-search demand and Share of Search inside the Media and Strategic Communications Agencies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Anthem and Wright Communications - **Competitive set**: Media and Strategic Communications Agencies - **Market**: New Zealand - **Month measured**: Aug 2026 - **Anthem Share of Search**: 4% - **Wright Communications Share of Search**: 4.5% ## Which is more popular in search, Anthem or Wright Communications? - In August 2026, Wright Communications had more branded searches than Anthem among media and strategic communications agencies in New Zealand. Wright Communications was estimated to have 90 branded searches compared to Anthem’s 80, and held a 4.5% Share of Search versus Anthem’s 4%. - The lead changed hands 6 times in the 11 months ending August 2026: Anthem took it in November 2025, Wright Communications took it in December 2025, Anthem took it in February 2026, Wright Communications took it in June 2026, Anthem took it in July 2026, Wright Communications took it in August 2026. - Across the 11 months ending August 2026, Anthem’s estimated Share of Search among media and strategic communications agencies in New Zealand moved from 5% to 4%, and its estimated monthly branded searches held steady at 80. - Across the 11 months ending August 2026, Wright Communications’ estimated Share of Search among media and strategic communications agencies in New Zealand moved from 6.3% to 4.5%, and its estimated monthly branded searches moved from 100 to 90. ## How did search popularity change for New Zealand media and strategic communications agencies in August 2026? - In August 2026, Wright Communications overtook Anthem to rank 10th among media and strategic communications agencies in New Zealand, at 4.5%. ## Month by month | Month | Anthem estimated searches | Anthem Share of Search | Anthem rank | Wright Communications estimated searches | Wright Communications Share of Search | Wright Communications rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 80 | 5% | 11 | 100 | 6.3% | 10 | | Nov 2025 | 120 | 8% | 3 | 100 | 6.7% | 10 | | Dec 2025 | 80 | 6.5% | 8 | 90 | 7.3% | 7 | | Jan 2026 | 70 | 5.3% | 11 | 80 | 6.1% | 10 | | Feb 2026 | 120 | 6.2% | 7 | 90 | 4.6% | 11 | | Mar 2026 | 100 | 3.7% | 10 | 90 | 3.3% | 12 | | Apr 2026 | 100 | 5.5% | 10 | 80 | 4.4% | 11 | | May 2026 | 100 | 5.5% | 10 | 60 | 3.3% | 11 | | Jun 2026 | 70 | 3.2% | 12 | 100 | 4.5% | 11 | | Jul 2026 | 80 | 3.8% | 10 | 60 | 2.9% | 11 | | Aug 2026 | 80 | 4% | 11 | 90 | 4.5% | 10 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Anthem’s and Wright Communications’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Anthem**: Measured on the search terms “anthem agency”, “anthem communications”, “anthem pr” and “anthem pr nz”, summed into one figure. - **Wright Communications**: Measured on the search terms “wright communications”, “wright communications auckland” and “wright communications nz”, summed into one figure. - [Anthem profile](/demand/nz/brands/anthem-new-zealand) - [Wright Communications profile](/demand/nz/brands/wright-communications) - [All media and strategic communications agencies in New Zealand](/demand/nz/categories/media-strategic-communications): The set both shares are measured inside, 13 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Anthem or Wright Communications? In August 2026, Wright Communications had more branded searches than Anthem among media and strategic communications agencies in New Zealand. Wright Communications was estimated to have 90 branded searches compared to Anthem’s 80, and held a 4.5% Share of Search versus Anthem’s 4%. ## Cite this page Brandwave. "Anthem vs Wright Communications: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/anthem-new-zealand-vs-wright-communications This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/anthem-new-zealand-vs-wright-communications. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.