--- title: "Anthem vs Topham Guerin: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Anthem or Topham Guerin? Compare estimated monthly branded-search demand and Share of Search inside the Media and Strategic Communications Agencies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/anthem-new-zealand-vs-topham-guerin" publisher: "Brandwave" --- # Anthem vs Topham Guerin: Which is more popular by branded search in New Zealand? Which is more popular in search, Anthem or Topham Guerin? Compare estimated monthly branded-search demand and Share of Search inside the Media and Strategic Communications Agencies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Anthem and Topham Guerin - **Competitive set**: Media and Strategic Communications Agencies - **Market**: New Zealand - **Month measured**: Aug 2026 - **Anthem Share of Search**: 4% - **Topham Guerin Share of Search**: 13.1% ## Which is more popular in search, Anthem or Topham Guerin? - In August 2026, Topham Guerin had more branded searches than Anthem among media and strategic communications agencies in New Zealand. Topham Guerin was estimated to have 260 branded searches compared to Anthem’s 80, and held a 13.1% Share of Search versus Anthem’s 4%. - The lead changed hands 2 times in the 11 months ending August 2026: Anthem took it in November 2025, Topham Guerin took it in December 2025. - Across the 11 months ending August 2026, Anthem’s estimated Share of Search among media and strategic communications agencies in New Zealand moved from 5% to 4%, and its estimated monthly branded searches held steady at 80. - Across the 11 months ending August 2026, Topham Guerin’s estimated Share of Search among media and strategic communications agencies in New Zealand moved from 6.9% to 13.1%, and its estimated monthly branded searches moved from 110 to 260. ## How did search popularity change for New Zealand media and strategic communications agencies in August 2026? - In August 2026, Wright Communications overtook Anthem to rank 10th among media and strategic communications agencies in New Zealand, at 4.5%. - In August 2026, Topham Guerin gained estimated Share of Search among media and strategic communications agencies in New Zealand, from 12.4% to 13.1%. ## Month by month | Month | Anthem estimated searches | Anthem Share of Search | Anthem rank | Topham Guerin estimated searches | Topham Guerin Share of Search | Topham Guerin rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 80 | 5% | 11 | 110 | 6.9% | 8 | | Nov 2025 | 120 | 8% | 3 | 70 | 4.7% | 11 | | Dec 2025 | 80 | 6.5% | 8 | 140 | 11.3% | 2 | | Jan 2026 | 70 | 5.3% | 11 | 110 | 8.3% | 5 | | Feb 2026 | 120 | 6.2% | 7 | 210 | 10.8% | 4 | | Mar 2026 | 100 | 3.7% | 10 | 480 | 17.6% | 2 | | Apr 2026 | 100 | 5.5% | 10 | 260 | 14.3% | 2 | | May 2026 | 100 | 5.5% | 10 | 260 | 14.3% | 2 | | Jun 2026 | 70 | 3.2% | 12 | 170 | 7.7% | 8 | | Jul 2026 | 80 | 3.8% | 10 | 260 | 12.4% | 3 | | Aug 2026 | 80 | 4% | 11 | 260 | 13.1% | 3 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Anthem’s and Topham Guerin’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Anthem**: Measured on the search terms “anthem agency”, “anthem communications”, “anthem pr” and “anthem pr nz”, summed into one figure. - **Topham Guerin**: Measured on the search term “Topham Guerin”. - [Anthem profile](/demand/nz/brands/anthem-new-zealand) - [Topham Guerin profile](/demand/nz/brands/topham-guerin) - [All media and strategic communications agencies in New Zealand](/demand/nz/categories/media-strategic-communications): The set both shares are measured inside, 13 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Anthem or Topham Guerin? In August 2026, Topham Guerin had more branded searches than Anthem among media and strategic communications agencies in New Zealand. Topham Guerin was estimated to have 260 branded searches compared to Anthem’s 80, and held a 13.1% Share of Search versus Anthem’s 4%. ## Cite this page Brandwave. "Anthem vs Topham Guerin: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/anthem-new-zealand-vs-topham-guerin This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/anthem-new-zealand-vs-topham-guerin. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.