--- title: "Anthem vs Sling & Stone: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Anthem or Sling & Stone? Compare estimated monthly branded-search demand and Share of Search inside the Media and Strategic Communications Agencies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/anthem-new-zealand-vs-sling-and-stone" publisher: "Brandwave" --- # Anthem vs Sling & Stone: Which is more popular by branded search in New Zealand? Which is more popular in search, Anthem or Sling & Stone? Compare estimated monthly branded-search demand and Share of Search inside the Media and Strategic Communications Agencies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Anthem and Sling & Stone - **Competitive set**: Media and Strategic Communications Agencies - **Market**: New Zealand - **Month measured**: Aug 2026 - **Anthem Share of Search**: 4% - **Sling & Stone Share of Search**: 5.6% ## Which is more popular in search, Anthem or Sling & Stone? - In August 2026, Sling & Stone had more branded searches than Anthem among media and strategic communications agencies in New Zealand. Sling & Stone was estimated to have 110 branded searches compared to Anthem’s 80, and held a 5.6% Share of Search versus Anthem’s 4%. - Sling & Stone was ahead of Anthem in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Anthem’s estimated Share of Search among media and strategic communications agencies in New Zealand moved from 5% to 4%, and its estimated monthly branded searches held steady at 80. - Across the 11 months ending August 2026, Sling & Stone’s estimated Share of Search among media and strategic communications agencies in New Zealand moved from 8.2% to 5.6%, and its estimated monthly branded searches moved from 130 to 110. ## How did search popularity change for New Zealand media and strategic communications agencies in August 2026? - In August 2026, The Media Lab overtook Sling & Stone to rank 4th among media and strategic communications agencies in New Zealand, at 8.6%. - In August 2026, Wright Communications overtook Anthem to rank 10th among media and strategic communications agencies in New Zealand, at 4.5%. - In August 2026, Lassoo Media & PR overtook Sling & Stone to rank 8th among media and strategic communications agencies in New Zealand, at 5.6%. - In August 2026, Sling & Stone lost estimated Share of Search among media and strategic communications agencies in New Zealand, from 7.7% to 5.6%. ## Month by month | Month | Anthem estimated searches | Anthem Share of Search | Anthem rank | Sling & Stone estimated searches | Sling & Stone Share of Search | Sling & Stone rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 80 | 5% | 11 | 130 | 8.2% | 5 | | Nov 2025 | 120 | 8% | 3 | 120 | 8% | 5 | | Dec 2025 | 80 | 6.5% | 8 | 110 | 8.9% | 4 | | Jan 2026 | 70 | 5.3% | 11 | 130 | 9.8% | 3 | | Feb 2026 | 120 | 6.2% | 7 | 360 | 18.5% | 1 | | Mar 2026 | 100 | 3.7% | 10 | 240 | 8.8% | 4 | | Apr 2026 | 100 | 5.5% | 10 | 170 | 9.3% | 3 | | May 2026 | 100 | 5.5% | 10 | 130 | 7.1% | 6 | | Jun 2026 | 70 | 3.2% | 12 | 170 | 7.7% | 6 | | Jul 2026 | 80 | 3.8% | 10 | 160 | 7.7% | 5 | | Aug 2026 | 80 | 4% | 11 | 110 | 5.6% | 9 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Anthem’s and Sling & Stone’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Anthem**: Measured on the search terms “anthem agency”, “anthem communications”, “anthem pr” and “anthem pr nz”, summed into one figure. - **Sling & Stone**: Measured on the search terms “Sling & Stone”, “sling and stone”, “sling and stone auckland”, “sling and stone nz”, “sling and stone pr” and “slingandstone”, summed into one figure. - [Anthem profile](/demand/nz/brands/anthem-new-zealand) - [Sling & Stone profile](/demand/nz/brands/sling-and-stone) - [All media and strategic communications agencies in New Zealand](/demand/nz/categories/media-strategic-communications): The set both shares are measured inside, 13 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Anthem or Sling & Stone? In August 2026, Sling & Stone had more branded searches than Anthem among media and strategic communications agencies in New Zealand. Sling & Stone was estimated to have 110 branded searches compared to Anthem’s 80, and held a 5.6% Share of Search versus Anthem’s 4%. ## Cite this page Brandwave. "Anthem vs Sling & Stone: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/anthem-new-zealand-vs-sling-and-stone This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/anthem-new-zealand-vs-sling-and-stone. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.