--- title: "Anthem vs Lassoo Media & PR: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Anthem or Lassoo Media & PR? Compare estimated monthly branded-search demand and Share of Search inside the Media and Strategic Communications Agencies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/anthem-new-zealand-vs-lassoo-media-and-pr" publisher: "Brandwave" --- # Anthem vs Lassoo Media & PR: Which is more popular by branded search in New Zealand? Which is more popular in search, Anthem or Lassoo Media & PR? Compare estimated monthly branded-search demand and Share of Search inside the Media and Strategic Communications Agencies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Anthem and Lassoo Media & PR - **Competitive set**: Media and Strategic Communications Agencies - **Market**: New Zealand - **Month measured**: Aug 2026 - **Anthem Share of Search**: 4% - **Lassoo Media & PR Share of Search**: 5.6% ## Which is more popular in search, Anthem or Lassoo Media & PR? - In August 2026, Lassoo Media & PR had more branded searches than Anthem among media and strategic communications agencies in New Zealand. Lassoo Media & PR was estimated to have 110 branded searches compared to Anthem’s 80, and held a 5.6% Share of Search versus Anthem’s 4%. - The lead changed hands 4 times in the 11 months ending August 2026: Anthem took it in November 2025, Lassoo Media & PR took it in December 2025, Anthem took it in February 2026, Lassoo Media & PR took it in March 2026. - Across the 11 months ending August 2026, Anthem’s estimated Share of Search among media and strategic communications agencies in New Zealand moved from 5% to 4%, and its estimated monthly branded searches held steady at 80. - Across the 11 months ending August 2026, Lassoo Media & PR’s estimated Share of Search among media and strategic communications agencies in New Zealand moved from 6.9% to 5.6%, and its estimated monthly branded searches held steady at 110. ## How did search popularity change for New Zealand media and strategic communications agencies in August 2026? - In August 2026, Wright Communications overtook Anthem to rank 10th among media and strategic communications agencies in New Zealand, at 4.5%. - In August 2026, Lassoo Media & PR overtook Sling & Stone to rank 8th among media and strategic communications agencies in New Zealand, at 5.6%. ## Month by month | Month | Anthem estimated searches | Anthem Share of Search | Anthem rank | Lassoo Media & PR estimated searches | Lassoo Media & PR Share of Search | Lassoo Media & PR rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 80 | 5% | 11 | 110 | 6.9% | 7 | | Nov 2025 | 120 | 8% | 3 | 110 | 7.3% | 7 | | Dec 2025 | 80 | 6.5% | 8 | 90 | 7.3% | 5 | | Jan 2026 | 70 | 5.3% | 11 | 90 | 6.8% | 7 | | Feb 2026 | 120 | 6.2% | 7 | 110 | 5.6% | 9 | | Mar 2026 | 100 | 3.7% | 10 | 170 | 6.2% | 8 | | Apr 2026 | 100 | 5.5% | 10 | 140 | 7.7% | 5 | | May 2026 | 100 | 5.5% | 10 | 140 | 7.7% | 4 | | Jun 2026 | 70 | 3.2% | 12 | 110 | 5% | 9 | | Jul 2026 | 80 | 3.8% | 10 | 90 | 4.3% | 9 | | Aug 2026 | 80 | 4% | 11 | 110 | 5.6% | 8 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Anthem’s and Lassoo Media & PR’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Anthem**: Measured on the search terms “anthem agency”, “anthem communications”, “anthem pr” and “anthem pr nz”, summed into one figure. - **Lassoo Media & PR**: Measured on the search term “Lassoo Media and PR”. - [Anthem profile](/demand/nz/brands/anthem-new-zealand) - [Lassoo Media & PR profile](/demand/nz/brands/lassoo-media-and-pr) - [All media and strategic communications agencies in New Zealand](/demand/nz/categories/media-strategic-communications): The set both shares are measured inside, 13 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Anthem or Lassoo Media & PR? In August 2026, Lassoo Media & PR had more branded searches than Anthem among media and strategic communications agencies in New Zealand. Lassoo Media & PR was estimated to have 110 branded searches compared to Anthem’s 80, and held a 5.6% Share of Search versus Anthem’s 4%. ## Cite this page Brandwave. "Anthem vs Lassoo Media & PR: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/anthem-new-zealand-vs-lassoo-media-and-pr This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/anthem-new-zealand-vs-lassoo-media-and-pr. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.