--- title: "Anta vs Under Armour: Which is searched more in New Zealand?" description: "Is Anta or Under Armour more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Basketball shoe brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/anta-vs-under-armour" publisher: "Brandwave" --- # Anta vs Under Armour: Which is searched more in New Zealand? Is Anta or Under Armour more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Basketball shoe brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Anta and Under Armour - **Competitive set**: Basketball shoe brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Anta Share of Search**: 0.17% - **Under Armour Share of Search**: 3.4% ## Is Anta or Under Armour more popular in search? - In September 2026, Under Armour had more branded searches than Anta among basketball shoe brands in New Zealand. Under Armour had about 8,370 branded searches, while Anta had 420. Under Armour made up 3.4% of all basketball shoe brand searches we track, and Anta accounted for 0.17%. - Under Armour was ahead of Anta in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Anta’s share of searches among basketball shoe brands in New Zealand moved from 0.2% to 0.17%, and its estimated monthly branded searches moved from 440 to 420. - Across the 12 months ending September 2026, Under Armour’s share of searches among basketball shoe brands in New Zealand moved from 4% to 3.4%, and its estimated monthly branded searches moved from 8.8K to 8.4K. ## Top basketball shoe brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Under Armour was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Anta did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Adidas | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Nike | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Under Armour | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Puma | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | New Balance | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | Anta | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about basketball shoe brands - Asked ChatGPT "Which basketball shoe brand should I buy in New Zealand?": 1. Nike, 2. Adidas, 3. Under Armour, 4. New Balance, 5. Puma - Asked ChatGPT "What are the best basketball shoe brands in New Zealand?": 1. Nike, 2. Adidas, 3. Puma, 4. Under Armour, 5. New Balance - Asked ChatGPT "What's the best basketball shoe brand in New Zealand for indoor court grip?": 1. Adidas, 2. Nike - Searched Google, AI Overview "basketball shoes nz": 1. Under Armour, 2. Adidas, 3. Puma, 4. Nike, 5. New Balance - Searched Google, AI Overview "lightweight basketball shoes": 1. Nike, 2. Adidas Not named in any answer: Anta. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 19, 2026. ## How did search popularity change for New Zealand basketball shoe brands in September 2026? Neither Anta nor Under Armour moved beyond provider rounding among basketball shoe brands in Sep 2026. ## Month by month | Month | Anta estimated searches | Anta Share of Search | Anta rank | Under Armour estimated searches | Under Armour Share of Search | Under Armour rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 440 | 0.2% | 6 | 8.8K | 4% | 5 | | Nov 2025 | 350 | 0.12% | 6 | 10.9K | 3.8% | 5 | | Dec 2025 | 340 | 0.12% | 6 | 11K | 3.9% | 5 | | Jan 2026 | 430 | 0.19% | 6 | 8.9K | 4% | 5 | | Feb 2026 | 640 | 0.34% | 6 | 7K | 3.7% | 5 | | Mar 2026 | 660 | 0.29% | 6 | 7K | 3.1% | 5 | | Apr 2026 | 1.1K | 0.46% | 6 | 8.4K | 3.7% | 5 | | May 2026 | 520 | 0.21% | 6 | 8.4K | 3.3% | 5 | | Jun 2026 | 660 | 0.24% | 6 | 8.3K | 3.1% | 5 | | Jul 2026 | 440 | 0.17% | 6 | 9.9K | 3.9% | 5 | | Aug 2026 | 530 | 0.21% | 6 | 9.4K | 3.7% | 5 | | Sep 2026 | 420 | 0.17% | 6 | 8.4K | 3.4% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using Anta’s and Under Armour’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Anta**: Measured on the search terms “anta” and “anta basketball shoes”, summed into one figure. - **Under Armour**: Measured on the search terms “pants under armour”, “under armour”, “under armour apparel”, “under armour caps”, “under armour heatgear”, “under armour outlet”, “under armour sale”, “under armour shorts”, “under armour slides”, “under armour underwear”, “under armour westgate”, “underarmour”, “underarmour compression” and “underarmour hovr”, summed into one figure. - [Anta profile](/demand/nz/brands/anta) - [Under Armour profile](/demand/nz/brands/under-armour) - [All basketball shoe brands in New Zealand](/demand/nz/categories/nz-basketball-shoes-brands): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Anta or Under Armour more popular in search? In September 2026, Under Armour had more branded searches than Anta among basketball shoe brands in New Zealand. Under Armour had about 8,370 branded searches, while Anta had 420. Under Armour made up 3.4% of all basketball shoe brand searches we track, and Anta accounted for 0.17%. ## Cite this page Brandwave. "Anta vs Under Armour: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/anta-vs-under-armour This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/anta-vs-under-armour. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.