--- title: "Annex Group vs Virtual Print: Which is more popular in New Zealand?" description: "Is Annex Group or Virtual Print more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Hamilton printing companies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/annex-group-vs-virtual-print" publisher: "Brandwave" --- # Annex Group vs Virtual Print: Which is more popular in New Zealand? Is Annex Group or Virtual Print more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Hamilton printing companies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Annex Group and Virtual Print - **Competitive set**: Hamilton printing companies - **Market**: New Zealand - **Month measured**: Oct 2026 - **Annex Group Share of Search**: 11.4% - **Virtual Print Share of Search**: 27.3% ## Is Annex Group or Virtual Print more popular in search? - In October 2026, Virtual Print had more branded searches than Annex Group among Hamilton printing companies in New Zealand. Virtual Print had about 120 branded searches, while Annex Group had 50. Virtual Print made up 27.3% of all Hamilton printing company searches we track, and Annex Group accounted for 11.4%. - Virtual Print was ahead of Annex Group in every measured month of the 12 months ending October 2026. - Across the 12 months ending October 2026, Annex Group’s share of searches among Hamilton printing companies in New Zealand held steady at 11.4%, and its estimated monthly branded searches held steady at 50. - Across the 12 months ending October 2026, Virtual Print’s share of searches among Hamilton printing companies in New Zealand moved from 34.1% to 27.3%, and its estimated monthly branded searches moved from 150 to 120. ## Top Hamilton printing companies in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Virtual Print was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Annex Group was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Virtual Print was listed before Annex Group in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Virtual Print | 1st | 3 of 3 | 0 of 1 | 3 of 4 | | Hamilton Print & Graphics | 2nd | 2 of 3 | 1 of 1 | 3 of 4 | | Annex Group | 3rd | 2 of 3 | 0 of 1 | 2 of 4 | | Vivid Images | 4th | 2 of 3 | 0 of 1 | 2 of 4 | | Pacesetter Print | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about Hamilton printing companies - Asked ChatGPT "Which printing company should I hire in Hamilton, New Zealand?": 1. Virtual Print, 2. Annex Group, 3. Vivid Images - Asked ChatGPT "What are the best printing companies in Hamilton, New Zealand?": 1. Virtual Print, 2. Annex Group, 3. Hamilton Print & Graphics, 4. Vivid Images - Asked ChatGPT "What's the best printing company in Hamilton, New Zealand for business cards?": 1. Hamilton Print & Graphics, 2. Virtual Print - Searched Google, AI Overview "print shop hamilton": 1. Hamilton Print & Graphics Not named in any answer: Pacesetter Print. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand Hamilton printing companies in October 2026? - In October 2026, Annex Group gained share of searches among Hamilton printing companies in New Zealand, from 8.7% to 11.4%. - In October 2026, Virtual Print lost share of searches among Hamilton printing companies in New Zealand, from 32.6% to 27.3%. ## How has branded search for Annex Group and Virtual Print changed in New Zealand over the last 12 months? | Month | Annex Group estimated searches | Annex Group Share of Search | Annex Group rank | Virtual Print estimated searches | Virtual Print Share of Search | Virtual Print rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 50 | 11.4% | 3 | 150 | 34.1% | 2 | | Dec 2025 | 30 | 10.7% | 3 | 80 | 28.6% | 2 | | Jan 2026 | 30 | 8.1% | 4 | 100 | 27% | 2 | | Feb 2026 | 70 | 14.6% | 3 | 180 | 37.5% | 1 | | Mar 2026 | 70 | 14% | 3 | 120 | 24% | 2 | | Apr 2026 | 50 | 13.9% | 3 | 100 | 27.8% | 2 | | May 2026 | 50 | 10.2% | 3 | 150 | 30.6% | 2 | | Jun 2026 | 50 | 11.9% | 3 | 120 | 28.6% | 2 | | Jul 2026 | 40 | 9.5% | 3 | 150 | 35.7% | 2 | | Aug 2026 | 70 | 15.6% | 3 | 160 | 35.6% | 2 | | Sep 2026 | 40 | 8.7% | 3 | 150 | 32.6% | 2 | | Oct 2026 | 50 | 11.4% | 3 | 120 | 27.3% | 2 | ## How are Annex Group’s and Virtual Print’s branded searches counted? Brandwave collects information about searches that people make online using Annex Group’s and Virtual Print’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Annex Group**: Measured on the search term “annex group”. - **Virtual Print**: Measured on the search terms “virtual print” and “virtual print hamilton”, summed into one figure. - [Annex Group profile](/demand/nz/brands/annex-group) - [Virtual Print profile](/demand/nz/brands/virtual-print) - [All Hamilton printing companies in New Zealand](/demand/nz/locations/hamilton/printing-companies): The set both shares are measured inside, 5 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Annex Group or Virtual Print more popular in search? In October 2026, Virtual Print had more branded searches than Annex Group among Hamilton printing companies in New Zealand. Virtual Print had about 120 branded searches, while Annex Group had 50. Virtual Print made up 27.3% of all Hamilton printing company searches we track, and Annex Group accounted for 11.4%. ## Cite this page Brandwave. "Annex Group vs Virtual Print: Which is more popular in New Zealand?". https://gobrandwave.com/demand/nz/compare/annex-group-vs-virtual-print This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/annex-group-vs-virtual-print. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.