--- title: "Annah Stretton vs Shine On: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Annah Stretton or Shine On? Compare estimated monthly branded-search demand and Share of Search inside the Womenswear labels set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/annah-stretton-vs-shine-on" publisher: "Brandwave" --- # Annah Stretton vs Shine On: Which is more popular by branded search in New Zealand? Which is more popular in search, Annah Stretton or Shine On? Compare estimated monthly branded-search demand and Share of Search inside the Womenswear labels set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Annah Stretton and Shine On - **Competitive set**: Womenswear labels - **Market**: New Zealand - **Month measured**: Aug 2026 - **Annah Stretton Share of Search**: 6.2% - **Shine On Share of Search**: 8.4% ## Which is more popular in search, Annah Stretton or Shine On? - In August 2026, Shine On had more branded searches than Annah Stretton among womenswear labels in New Zealand. Shine On was estimated to have 13.5K branded searches compared to Annah Stretton’s 9.9K, and held an 8.4% Share of Search versus Annah Stretton’s 6.2%. - Shine On was ahead of Annah Stretton in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Annah Stretton’s estimated Share of Search among womenswear labels in New Zealand moved from 7.8% to 6.2%, and its estimated monthly branded searches moved from 11.9K to 9.9K. - Across the 11 months ending August 2026, Shine On’s estimated Share of Search among womenswear labels in New Zealand moved from 11.4% to 8.4%, and its estimated monthly branded searches moved from 17.4K to 13.5K. ## How did search popularity change for New Zealand womenswear labels in August 2026? - In August 2026, Caroline Eve overtook Shine On to rank 4th among womenswear labels in New Zealand, at 11.1%. - In August 2026, Annah Stretton gained estimated Share of Search among womenswear labels in New Zealand, from 5.6% to 6.2%. - In August 2026, Shine On gained estimated Share of Search among womenswear labels in New Zealand, from 7.8% to 8.4%. ## Month by month | Month | Annah Stretton estimated searches | Annah Stretton Share of Search | Annah Stretton rank | Shine On estimated searches | Shine On Share of Search | Shine On rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 11.9K | 7.8% | 6 | 17.4K | 11.4% | 4 | | Nov 2025 | 17K | 7.9% | 5 | 17.9K | 8.4% | 4 | | Dec 2025 | 11.6K | 7.3% | 6 | 15.1K | 9.4% | 4 | | Jan 2026 | 10.1K | 7.7% | 6 | 14.2K | 10.9% | 4 | | Feb 2026 | 8.1K | 6.5% | 6 | 11.7K | 9.3% | 4 | | Mar 2026 | 9.6K | 6.5% | 7 | 13.6K | 9.2% | 4 | | Apr 2026 | 8K | 4.5% | 6 | 16.2K | 9.1% | 4 | | May 2026 | 10.4K | 5.7% | 6 | 16.3K | 8.9% | 4 | | Jun 2026 | 8.5K | 5% | 7 | 13.7K | 8% | 4 | | Jul 2026 | 9.7K | 5.6% | 6 | 13.5K | 7.8% | 4 | | Aug 2026 | 9.9K | 6.2% | 6 | 13.5K | 8.4% | 5 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Annah Stretton’s and Shine On’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Annah Stretton**: Measured on the search terms “annah stretton”, “annah stretton clothing”, “annah stretton dresses”, “annah stretton near me”, “annah stretton nz”, “annah stretton online”, “annah stretton outlet shop”, “annah stretton shops”, “annah stretton store locations”, “annah stretton stores”, “annahstretton”, “annahstretton com” and “annahstretton nz”, summed into one figure. - **Shine On**: Measured on the search terms “shine on boutique”, “shine on clothing”, “shine on dresses” and “shine on nz”, summed into one figure. - [Annah Stretton profile](/demand/nz/brands/annah-stretton) - [Shine On profile](/demand/nz/brands/shine-on) - [All womenswear labels in New Zealand](/demand/nz/categories/nz-womenswear-labels): The set both shares are measured inside, 7 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Annah Stretton or Shine On? In August 2026, Shine On had more branded searches than Annah Stretton among womenswear labels in New Zealand. Shine On was estimated to have 13.5K branded searches compared to Annah Stretton’s 9.9K, and held an 8.4% Share of Search versus Annah Stretton’s 6.2%. ## Cite this page Brandwave. "Annah Stretton vs Shine On: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/annah-stretton-vs-shine-on This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/annah-stretton-vs-shine-on. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.