--- title: "Anker vs Spigen: Which is searched more in New Zealand?" description: "Is Anker or Spigen more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Phone accessory brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/anker-vs-spigen" publisher: "Brandwave" --- # Anker vs Spigen: Which is searched more in New Zealand? Is Anker or Spigen more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Phone accessory brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Anker and Spigen - **Competitive set**: Phone accessory brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Anker Share of Search**: 25.3% - **Spigen Share of Search**: 7% ## Is Anker or Spigen more popular in search? - In September 2026, Anker had more branded searches than Spigen among phone accessory brands in New Zealand. Anker had about 3,610 branded searches, while Spigen had 1,000. Anker made up 25.3% of all phone accessory brand searches we track, and Spigen accounted for 7%. - Anker was ahead of Spigen in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Anker’s share of searches among phone accessory brands in New Zealand moved from 20.1% to 25.3%, and its estimated monthly branded searches moved from 2.5K to 3.6K. - Across the 12 months ending September 2026, Spigen’s share of searches among phone accessory brands in New Zealand moved from 7.2% to 7%, and its estimated monthly branded searches moved from 880 to 1K. ## Top phone accessory brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Spigen appeared in all five answers. Anker was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Spigen was listed before Anker in four out of five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Spigen | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | OtterBox | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Anker | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Belkin | 4th | 3 of 3 | 1 of 2 | 4 of 5 | | Cygnett | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | UGREEN | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | mophie | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about phone accessory brands - Asked ChatGPT "Which phone accessory brand should I buy in New Zealand?": 1. Anker, 2. Spigen, 3. Belkin, 4. OtterBox - Asked ChatGPT "What are the best phone accessory brands in New Zealand?": 1. Spigen, 2. OtterBox, 3. Anker, 4. Belkin, 5. Cygnett, 6. UGREEN - Asked ChatGPT "What's the best phone accessory brand in New Zealand for everyday use?": 1. Spigen, 2. Anker, 3. OtterBox, 4. Belkin - Searched Google, AI Overview "best phone accessories": 1. Belkin, 2. OtterBox, 3. Spigen - Searched Google, AI Overview "phone case brands": 1. Spigen, 2. OtterBox, 3. Cygnett Not named in any answer: mophie. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand phone accessory brands in September 2026? - In September 2026, Spigen overtook Cygnett and mophie to rank 5th among phone accessory brands in New Zealand, with 7% of the searches. - In September 2026, Anker lost share of searches among phone accessory brands in New Zealand, from 26.1% to 25.3%. ## Month by month | Month | Anker estimated searches | Anker Share of Search | Anker rank | Spigen estimated searches | Spigen Share of Search | Spigen rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 2.5K | 20.1% | 3 | 880 | 7.2% | 5 | | Nov 2025 | 2.9K | 20.9% | 2 | 880 | 6.3% | 7 | | Dec 2025 | 2.6K | 17% | 3 | 880 | 5.7% | 7 | | Jan 2026 | 2.9K | 21.4% | 2 | 880 | 6.5% | 6 | | Feb 2026 | 3K | 26.4% | 2 | 720 | 6.4% | 6 | | Mar 2026 | 4.2K | 32.1% | 1 | 720 | 5.5% | 6 | | Apr 2026 | 3.7K | 27.6% | 2 | 720 | 5.4% | 7 | | May 2026 | 2.5K | 22.2% | 2 | 590 | 5.2% | 7 | | Jun 2026 | 2.6K | 23.1% | 2 | 590 | 5.2% | 7 | | Jul 2026 | 3.6K | 27.4% | 2 | 590 | 4.5% | 7 | | Aug 2026 | 3.5K | 26.1% | 2 | 590 | 4.3% | 7 | | Sep 2026 | 3.6K | 25.3% | 2 | 1K | 7% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using Anker’s and Spigen’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Anker**: Measured on the search terms “anker”, “anker cable”, “anker case”, “anker charger”, “anker nano”, “anker nebula”, “anker power bank”, “anker power station”, “anker powerbank” and “anker wireless charger”, summed into one figure. - **Spigen**: Measured on the search term “spigen”. - [Anker profile](/demand/nz/brands/anker) - [Spigen profile](/demand/nz/brands/spigen) - [All phone accessory brands in New Zealand](/demand/nz/categories/nz-phone-accessory-brands): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Anker or Spigen more popular in search? In September 2026, Anker had more branded searches than Spigen among phone accessory brands in New Zealand. Anker had about 3,610 branded searches, while Spigen had 1,000. Anker made up 25.3% of all phone accessory brand searches we track, and Spigen accounted for 7%. ## Cite this page Brandwave. "Anker vs Spigen: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/anker-vs-spigen This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/anker-vs-spigen. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.