--- title: "Anisy's Tasman Funeral Home vs Simplicity Funerals: Which is searched more in New Zealand?" description: "Is Anisy's Tasman Funeral Home or Simplicity Funerals more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Nelson funeral directors set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/anisys-tasman-funeral-home-vs-simplicity-funerals" publisher: "Brandwave" --- # Anisy's Tasman Funeral Home vs Simplicity Funerals: Which is searched more in New Zealand? Is Anisy's Tasman Funeral Home or Simplicity Funerals more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Nelson funeral directors set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Anisy's Tasman Funeral Home and Simplicity Funerals - **Competitive set**: Nelson funeral directors - **Market**: New Zealand - **Month measured**: Sep 2026 - **Anisy's Tasman Funeral Home Share of Search**: 0% - **Simplicity Funerals Share of Search**: 10.3% ## Is Anisy's Tasman Funeral Home or Simplicity Funerals more popular in search? - In September 2026, Simplicity Funerals had more branded searches than Anisy's Tasman Funeral Home among Nelson funeral directors in New Zealand. Simplicity Funerals had about 90 branded searches, while Anisy's Tasman Funeral Home had 0. Simplicity Funerals made up 10.3% of all Nelson funeral director searches we track, and Anisy's Tasman Funeral Home accounted for 0%. - Simplicity Funerals was ahead of Anisy's Tasman Funeral Home in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Anisy's Tasman Funeral Home’s share of searches among Nelson funeral directors in New Zealand moved from 1.5% to 0%, and its estimated monthly branded searches moved from 10 to 0. - Across the 12 months ending September 2026, Simplicity Funerals’ share of searches among Nelson funeral directors in New Zealand moved from 7.4% to 10.3%, and its estimated monthly branded searches moved from 50 to 90. ## Top Nelson funeral directors in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Simplicity Funerals appeared in all four answers. Anisy's Tasman Funeral Home did not appear in any of the four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Shone & Shirley | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | Simple Direct Funerals | 2nd | 3 of 3 | 0 of 1 | 3 of 4 | | Simplicity Funerals | 3rd | 3 of 3 | 1 of 1 | 4 of 4 | | Marsden House | 4th | 1 of 3 | 1 of 1 | 2 of 4 | | Anisy's Tasman Funeral Home | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about Nelson funeral directors - Asked ChatGPT "Which funeral director should I hire in Nelson, New Zealand?": 1. Simple Direct Funerals, 2. Shone & Shirley, 3. Simplicity Funerals - Asked ChatGPT "What are the best funeral directors in Nelson, New Zealand?": 1. Simple Direct Funerals, 2. Shone & Shirley, 3. Simplicity Funerals, 4. Marsden House - Asked ChatGPT "What's the best funeral director in Nelson, New Zealand for a funeral arrangement?": 1. Shone & Shirley, 2. Simplicity Funerals, 3. Simple Direct Funerals - Searched Google, AI Overview "funeral director nelson": 1. Marsden House, 2. Shone & Shirley, 3. Simplicity Funerals Not named in any answer: Anisy's Tasman Funeral Home. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand Nelson funeral directors in September 2026? - In September 2026, Simplicity Funerals lost share of searches among Nelson funeral directors in New Zealand, from 11.5% to 10.3%. - Estimated monthly branded searches for Anisy's Tasman Funeral Home in New Zealand fell 100% over 12 measured months, from 10 to 0 in September 2026. ## Month by month | Month | Anisy's Tasman Funeral Home estimated searches | Anisy's Tasman Funeral Home Share of Search | Anisy's Tasman Funeral Home rank | Simplicity Funerals estimated searches | Simplicity Funerals Share of Search | Simplicity Funerals rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 10 | 1.5% | 4 | 50 | 7.4% | 3 | | Nov 2025 | 0 | 0% | 5 | 50 | 9.6% | 3 | | Dec 2025 | 0 | 0% | 5 | 30 | 5.5% | 3 | | Jan 2026 | 10 | 1.9% | 5 | 50 | 9.6% | 3 | | Feb 2026 | 10 | 1.9% | 4 | 40 | 7.7% | 3 | | Mar 2026 | 10 | 2.3% | 5 | 40 | 9.1% | 3 | | Apr 2026 | 0 | 0% | 5 | 110 | 15.5% | 3 | | May 2026 | 10 | 1.9% | 5 | 90 | 17% | 3 | | Jun 2026 | 0 | 0% | 5 | 70 | 11.7% | 3 | | Jul 2026 | 0 | 0% | 5 | 70 | 15.6% | 3 | | Aug 2026 | 0 | 0% | 5 | 70 | 11.5% | 3 | | Sep 2026 | 0 | 0% | 5 | 90 | 10.3% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Anisy's Tasman Funeral Home’s and Simplicity Funerals’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Anisy's Tasman Funeral Home**: Measured on the search term “anisy funeral home”. - **Simplicity Funerals**: Measured on the search terms “simplicity funeral” and “simplicity funerals cremation”, summed into one figure. - [Anisy's Tasman Funeral Home profile](/demand/nz/brands/anisys-tasman-funeral-home) - [Simplicity Funerals profile](/demand/nz/brands/simplicity-funerals) - [All Nelson funeral directors in New Zealand](/demand/nz/locations/nelson/funeral-directors): The set both shares are measured inside, 5 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Anisy's Tasman Funeral Home or Simplicity Funerals more popular in search? In September 2026, Simplicity Funerals had more branded searches than Anisy's Tasman Funeral Home among Nelson funeral directors in New Zealand. Simplicity Funerals had about 90 branded searches, while Anisy's Tasman Funeral Home had 0. Simplicity Funerals made up 10.3% of all Nelson funeral director searches we track, and Anisy's Tasman Funeral Home accounted for 0%. ## Cite this page Brandwave. "Anisy's Tasman Funeral Home vs Simplicity Funerals: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/anisys-tasman-funeral-home-vs-simplicity-funerals This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/anisys-tasman-funeral-home-vs-simplicity-funerals. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.