---
title: "Animates vs Pet.kiwi: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Animates or Pet.kiwi? Compare estimated monthly branded-search demand and Share of Search inside the Pet Supplies Retailers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/animates-vs-pet-kiwi"
publisher: "Brandwave"
---

# Animates vs Pet.kiwi: Which is more popular by branded search in New Zealand?

Which is more popular in search, Animates or Pet.kiwi? Compare estimated monthly branded-search demand and Share of Search inside the Pet Supplies Retailers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Animates and Pet.kiwi
- **Competitive set**: Pet Supplies Retailers
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Animates Share of Search**: 50%
- **Pet.kiwi Share of Search**: 1.6%

## Which is more popular in search, Animates or Pet.kiwi?

- In August 2026, Animates had more branded searches than Pet.kiwi among pet supplies retailers in New Zealand. Animates was estimated to have 60.6K branded searches compared to Pet.kiwi’s 1.9K, and held a 50% Share of Search versus Pet.kiwi’s 1.6%.
- Animates was ahead of Pet.kiwi in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Animates’ estimated Share of Search among pet supplies retailers in New Zealand moved from 49.7% to 50%, and its estimated monthly branded searches held steady at 60.6K.
- Across the 11 months ending August 2026, Pet.kiwi’s estimated Share of Search among pet supplies retailers in New Zealand moved from 1.3% to 1.6%, and its estimated monthly branded searches moved from 1.6K to 1.9K.

## How did search popularity change for New Zealand pet supplies retailers in August 2026?

- In August 2026, Animates lost estimated Share of Search among pet supplies retailers in New Zealand, from 52.3% to 50%.
- Estimated monthly branded searches for Pet.kiwi in New Zealand rose 18.8% over 11 measured months, from 1.6K to 1.9K in August 2026.

## Month by month

| Month | Animates estimated searches | Animates Share of Search | Animates rank | Pet.kiwi estimated searches | Pet.kiwi Share of Search | Pet.kiwi rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 60.6K | 49.7% | 1 | 1.6K | 1.3% | 5 |
| Nov 2025 | 60.6K | 45.6% | 1 | 1.6K | 1.2% | 5 |
| Dec 2025 | 74.1K | 54.8% | 1 | 1.6K | 1.2% | 5 |
| Jan 2026 | 60.6K | 49.7% | 1 | 1.6K | 1.3% | 5 |
| Feb 2026 | 60.6K | 54.6% | 1 | 1.6K | 1.4% | 5 |
| Mar 2026 | 60.6K | 49.7% | 1 | 1.6K | 1.3% | 5 |
| Apr 2026 | 60.6K | 49.7% | 1 | 1.6K | 1.3% | 5 |
| May 2026 | 60.6K | 49.7% | 1 | 1.6K | 1.3% | 5 |
| Jun 2026 | 60.6K | 52.3% | 1 | 1.6K | 1.4% | 5 |
| Jul 2026 | 60.6K | 52.3% | 1 | 1.6K | 1.4% | 5 |
| Aug 2026 | 60.6K | 50% | 1 | 1.9K | 1.6% | 5 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Animates’ and Pet.kiwi’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Animates**: Measured on the search terms “Animates”, “animates pet food” and “animates pet supplies”, summed into one figure.
- **Pet.kiwi**: Measured on the search terms “Pet Kiwi” and “pet.kiwi”, summed into one figure.

- [Animates profile](/demand/nz/brands/animates)
- [Pet.kiwi profile](/demand/nz/brands/pet-kiwi)
- [All pet supplies retailers in New Zealand](/demand/nz/categories/nz-pet-supplies-retailers): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Animates or Pet.kiwi?

In August 2026, Animates had more branded searches than Pet.kiwi among pet supplies retailers in New Zealand. Animates was estimated to have 60.6K branded searches compared to Pet.kiwi’s 1.9K, and held a 50% Share of Search versus Pet.kiwi’s 1.6%.

## Cite this page

Brandwave. "Animates vs Pet.kiwi: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/animates-vs-pet-kiwi

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/animates-vs-pet-kiwi. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.