--- title: "Animal Kingdoms vs Toyworld: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Animal Kingdoms or Toyworld? Compare estimated monthly branded-search demand and Share of Search inside the Toy retailers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/animal-kingdoms-vs-toyworld" publisher: "Brandwave" --- # Animal Kingdoms vs Toyworld: Which is more popular by branded search in New Zealand? Which is more popular in search, Animal Kingdoms or Toyworld? Compare estimated monthly branded-search demand and Share of Search inside the Toy retailers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Animal Kingdoms and Toyworld - **Competitive set**: Toy retailers - **Market**: New Zealand - **Month measured**: Aug 2026 - **Animal Kingdoms Share of Search**: 0.31% - **Toyworld Share of Search**: 2.3% ## Which is more popular in search, Animal Kingdoms or Toyworld? - In August 2026, Toyworld had more branded searches than Animal Kingdoms among toy retailers in New Zealand. Toyworld was estimated to have 52.7K branded searches compared to Animal Kingdoms’ 7.1K, and held a 2.3% Share of Search versus Animal Kingdoms’ 0.31%. - Toyworld was ahead of Animal Kingdoms in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Animal Kingdoms’ estimated Share of Search among toy retailers in New Zealand moved from 0.15% to 0.31%, and its estimated monthly branded searches moved from 4K to 7.1K. - Across the 11 months ending August 2026, Toyworld’s estimated Share of Search among toy retailers in New Zealand moved from 2% to 2.3%, and its estimated monthly branded searches moved from 53.3K to 52.7K. ## How did search popularity change for New Zealand toy retailers in August 2026? - Estimated monthly branded searches for Animal Kingdoms in New Zealand rose 77.6% over 11 measured months, from 4K to 7.1K in August 2026. ## Month by month | Month | Animal Kingdoms estimated searches | Animal Kingdoms Share of Search | Animal Kingdoms rank | Toyworld estimated searches | Toyworld Share of Search | Toyworld rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 4K | 0.15% | 7 | 53.3K | 2% | 6 | | Nov 2025 | 3.9K | 0.12% | 7 | 81.3K | 2.5% | 6 | | Dec 2025 | 4.1K | 0.12% | 7 | 120K | 3.4% | 5 | | Jan 2026 | 4.5K | 0.18% | 7 | 44.7K | 1.8% | 6 | | Feb 2026 | 33.8K | 1.5% | 7 | 42.7K | 1.9% | 5 | | Mar 2026 | 18.7K | 0.78% | 7 | 42.8K | 1.8% | 5 | | Apr 2026 | 15.6K | 0.62% | 7 | 50.5K | 2% | 5 | | May 2026 | 10.6K | 0.44% | 7 | 54.2K | 2.2% | 5 | | Jun 2026 | 8.6K | 0.38% | 7 | 52.8K | 2.4% | 5 | | Jul 2026 | 7.1K | 0.32% | 7 | 46.4K | 2.1% | 5 | | Aug 2026 | 7.1K | 0.31% | 7 | 52.7K | 2.3% | 5 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Animal Kingdoms’ and Toyworld’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Animal Kingdoms**: Measured on the search terms “animal kingdoms”, “animal kingdoms nz”, “animal kingdoms toy store” and “animalkingdoms”, summed into one figure. - **Toyworld**: Measured on the search terms “nee doh toyworld”, “sylvanian families toyworld”, “toys toyworld”, “toyworld”, “toyworld bayfair”, “toyworld co nz”, “toyworld hours”, “toyworld jellycat”, “toyworld marshland”, “toyworld near me”, “toyworld northwest”, “toyworld nz”, “toyworld online”, “toyworld st lukes”, “toyworld sylvia park”, “toyworld tower junction”, “toyworld toy shop”, “toyworld toy store”, “toyworld transformers” and “toyworld westgate”, summed into one figure. - [Animal Kingdoms profile](/demand/nz/brands/animal-kingdoms) - [Toyworld profile](/demand/nz/brands/toyworld) - [All toy retailers in New Zealand](/demand/nz/categories/nz-toy-retailers): The set both shares are measured inside, 7 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Animal Kingdoms or Toyworld? In August 2026, Toyworld had more branded searches than Animal Kingdoms among toy retailers in New Zealand. Toyworld was estimated to have 52.7K branded searches compared to Animal Kingdoms’ 7.1K, and held a 2.3% Share of Search versus Animal Kingdoms’ 0.31%. ## Cite this page Brandwave. "Animal Kingdoms vs Toyworld: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/animal-kingdoms-vs-toyworld This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/animal-kingdoms-vs-toyworld. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.