--- title: "Andrew Simms vs Archibalds: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Andrew Simms or Archibalds? Compare estimated monthly branded-search demand and Share of Search inside the New car dealer groups set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/andrew-simms-vs-archibalds" publisher: "Brandwave" --- # Andrew Simms vs Archibalds: Which is more popular by branded search in New Zealand? Which is more popular in search, Andrew Simms or Archibalds? Compare estimated monthly branded-search demand and Share of Search inside the New car dealer groups set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Andrew Simms and Archibalds - **Competitive set**: New car dealer groups - **Market**: New Zealand - **Month measured**: Aug 2026 - **Andrew Simms Share of Search**: 15.6% - **Archibalds Share of Search**: 9.1% ## Which is more popular in search, Andrew Simms or Archibalds? - In August 2026, Andrew Simms had more branded searches than Archibalds among new car dealer groups in New Zealand. Andrew Simms was estimated to have 4K branded searches compared to Archibalds’ 2.4K, and held a 15.6% Share of Search versus Archibalds’ 9.1%. - Andrew Simms was ahead of Archibalds in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Andrew Simms’ estimated Share of Search among new car dealer groups in New Zealand moved from 18.3% to 15.6%, and its estimated monthly branded searches moved from 4.7K to 4K. - Across the 11 months ending August 2026, Archibalds’ estimated Share of Search among new car dealer groups in New Zealand moved from 10.2% to 9.1%, and its estimated monthly branded searches moved from 2.6K to 2.4K. ## How did search popularity change for New Zealand new car dealer groups in August 2026? - In August 2026, Team Hutchinson Ford overtook Andrew Simms to rank 2nd among new car dealer groups in New Zealand, at 17.8%. - In August 2026, Archibalds lost estimated Share of Search among new car dealer groups in New Zealand, from 10.8% to 9.1%. - In August 2026, Andrew Simms lost estimated Share of Search among new car dealer groups in New Zealand, from 16.7% to 15.6%. ## Month by month | Month | Andrew Simms estimated searches | Andrew Simms Share of Search | Andrew Simms rank | Archibalds estimated searches | Archibalds Share of Search | Archibalds rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 4.7K | 18.3% | 1 | 2.6K | 10.2% | 7 | | Nov 2025 | 5K | 18.6% | 2 | 2.6K | 9.8% | 7 | | Dec 2025 | 4K | 16.8% | 3 | 2.3K | 9.8% | 7 | | Jan 2026 | 4.8K | 17.9% | 3 | 2.6K | 9.7% | 7 | | Feb 2026 | 4K | 16.6% | 3 | 2.6K | 10.7% | 7 | | Mar 2026 | 5.1K | 17.4% | 2 | 3.2K | 11% | 7 | | Apr 2026 | 5K | 19.4% | 2 | 2.6K | 10.2% | 7 | | May 2026 | 4.9K | 17.7% | 2 | 2.9K | 10.7% | 6 | | Jun 2026 | 4.8K | 18.6% | 2 | 2.6K | 10.1% | 7 | | Jul 2026 | 4.1K | 16.7% | 2 | 2.6K | 10.8% | 7 | | Aug 2026 | 4K | 15.6% | 3 | 2.4K | 9.1% | 7 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Andrew Simms’ and Archibalds’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Andrew Simms**: Measured on the search terms “andrew simms”, “andrew simms byd”, “andrew simms near me”, “andrew simms nz”, “andrew simms service”, “andrewsimms”, “andrewsimms co nz” and “byd andrew simms”, summed into one figure. - **Archibalds**: Measured on the search terms “archibalds”, “archibalds co nz”, “archibalds near me” and “archibalds nz”, summed into one figure. - [Andrew Simms profile](/demand/nz/brands/andrew-simms) - [Archibalds profile](/demand/nz/brands/archibalds) - [All new car dealer groups in New Zealand](/demand/nz/categories/nz-car-dealer-groups): The set both shares are measured inside, 7 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Andrew Simms or Archibalds? In August 2026, Andrew Simms had more branded searches than Archibalds among new car dealer groups in New Zealand. Andrew Simms was estimated to have 4K branded searches compared to Archibalds’ 2.4K, and held a 15.6% Share of Search versus Archibalds’ 9.1%. ## Cite this page Brandwave. "Andrew Simms vs Archibalds: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/andrew-simms-vs-archibalds This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/andrew-simms-vs-archibalds. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.