---
title: "Andiamo vs Prego: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Andiamo or Prego? Compare estimated monthly branded-search demand and Share of Search inside the Auckland Italian restaurants set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/andiamo-vs-prego"
publisher: "Brandwave"
---

# Andiamo vs Prego: Which is more popular by branded search in New Zealand?

Which is more popular in search, Andiamo or Prego? Compare estimated monthly branded-search demand and Share of Search inside the Auckland Italian restaurants set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Andiamo and Prego
- **Competitive set**: Auckland Italian restaurants
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Andiamo Share of Search**: 0.79%
- **Prego Share of Search**: 2.1%

## Which is more popular in search, Andiamo or Prego?

- In August 2026, Prego had more branded searches than Andiamo among auckland italian restaurants in New Zealand. Prego was estimated to have 1.9K branded searches compared to Andiamo’s 720, and held a 2.1% Share of Search versus Andiamo’s 0.79%.
- Prego was ahead of Andiamo in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Andiamo’s estimated Share of Search among auckland italian restaurants in New Zealand moved from 0.46% to 0.79%, and its estimated monthly branded searches moved from 400 to 720.
- Across the 11 months ending August 2026, Prego’s estimated Share of Search among auckland italian restaurants in New Zealand moved from 2.2% to 2.1%, and its estimated monthly branded searches held steady at 1.9K.

## How did search popularity change for New Zealand auckland italian restaurants in August 2026?

- Estimated monthly branded searches for Andiamo in New Zealand rose 80% over 11 measured months, from 400 to 720 in August 2026.

## Month by month

| Month | Andiamo estimated searches | Andiamo Share of Search | Andiamo rank | Prego estimated searches | Prego Share of Search | Prego rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 400 | 0.46% | 4 | 1.9K | 2.2% | 3 |
| Nov 2025 | 1K | 1.1% | 4 | 1.9K | 2% | 3 |
| Dec 2025 | 1.6K | 1.5% | 4 | 2.4K | 2.2% | 3 |
| Jan 2026 | 1K | 0.96% | 4 | 2.4K | 2.3% | 3 |
| Feb 2026 | 1K | 0.92% | 4 | 1.9K | 1.8% | 3 |
| Mar 2026 | 730 | 0.71% | 4 | 1.6K | 1.6% | 3 |
| Apr 2026 | 720 | 0.81% | 4 | 1.9K | 2.1% | 3 |
| May 2026 | 880 | 0.96% | 4 | 1.9K | 2.1% | 3 |
| Jun 2026 | 720 | 0.85% | 4 | 1.6K | 1.9% | 3 |
| Jul 2026 | 720 | 0.82% | 4 | 1.9K | 2.2% | 3 |
| Aug 2026 | 720 | 0.79% | 4 | 1.9K | 2.1% | 3 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Andiamo’s and Prego’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Andiamo**: Measured on the search terms “andiamo auckland” and “andiamo eatery jervois road ponsonby auckland”, summed into one figure.
- **Prego**: Measured on the search term “prego auckland”.

- [Andiamo profile](/demand/nz/brands/andiamo)
- [Prego profile](/demand/nz/brands/prego)
- [All auckland italian restaurants in New Zealand](/demand/nz/categories/nz-auckland-italian-restaurants): The set both shares are measured inside, 4 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Andiamo or Prego?

In August 2026, Prego had more branded searches than Andiamo among auckland italian restaurants in New Zealand. Prego was estimated to have 1.9K branded searches compared to Andiamo’s 720, and held a 2.1% Share of Search versus Andiamo’s 0.79%.

## Cite this page

Brandwave. "Andiamo vs Prego: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/andiamo-vs-prego

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/andiamo-vs-prego. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.