--- title: "Anderson Lloyd vs Tompkins Wake: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Anderson Lloyd or Tompkins Wake? Compare estimated monthly branded-search demand and Share of Search inside the national and regional law firms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/anderson-lloyd-vs-tompkins-wake" publisher: "Brandwave" --- # Anderson Lloyd vs Tompkins Wake: Which is more popular by branded search in New Zealand? Which is more popular in search, Anderson Lloyd or Tompkins Wake? Compare estimated monthly branded-search demand and Share of Search inside the national and regional law firms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Anderson Lloyd and Tompkins Wake - **Competitive set**: national and regional law firms - **Market**: New Zealand - **Month measured**: Aug 2026 - **Anderson Lloyd Share of Search**: 13.1% - **Tompkins Wake Share of Search**: 13.7% ## Which is more popular in search, Anderson Lloyd or Tompkins Wake? - In August 2026, Tompkins Wake had more branded searches than Anderson Lloyd among national and regional law firms in New Zealand. Tompkins Wake was estimated to have 3.1K branded searches compared to Anderson Lloyd’s 3K, and held a 13.7% Share of Search versus Anderson Lloyd’s 13.1%. - The lead changed hands 4 times in the 11 months ending August 2026: Anderson Lloyd took it in March 2026, Tompkins Wake took it in May 2026, Anderson Lloyd took it in July 2026, Tompkins Wake took it in August 2026. - Across the 11 months ending August 2026, Anderson Lloyd’s estimated Share of Search among national and regional law firms in New Zealand moved from 11.8% to 13.1%, and its estimated monthly branded searches moved from 2.4K to 3K. - Across the 11 months ending August 2026, Tompkins Wake’s estimated Share of Search among national and regional law firms in New Zealand moved from 14.4% to 13.7%, and its estimated monthly branded searches moved from 2.9K to 3.1K. ## How did search popularity change for New Zealand national and regional law firms in August 2026? - In August 2026, Lane Neave overtook Anderson Lloyd to rank 2nd among national and regional law firms in New Zealand, at 14.9%. - In August 2026, Anderson Lloyd lost estimated Share of Search among national and regional law firms in New Zealand, from 14.4% to 13.1%. - In August 2026, Tompkins Wake rose from 4th to 3rd among national and regional law firms in New Zealand. ## Month by month | Month | Anderson Lloyd estimated searches | Anderson Lloyd Share of Search | Anderson Lloyd rank | Tompkins Wake estimated searches | Tompkins Wake Share of Search | Tompkins Wake rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 2.4K | 11.8% | 4 | 2.9K | 14.4% | 3 | | Nov 2025 | 2.8K | 12.9% | 4 | 2.9K | 13.6% | 3 | | Dec 2025 | 2.3K | 13.9% | 3 | 2.7K | 16% | 2 | | Jan 2026 | 2.1K | 12.2% | 5 | 2.3K | 13.6% | 2 | | Feb 2026 | 2.9K | 13.1% | 4 | 3.3K | 14.8% | 2 | | Mar 2026 | 5.7K | 14.8% | 3 | 4.5K | 11.8% | 5 | | Apr 2026 | 2.8K | 12.4% | 3 | 2.7K | 12.1% | 4 | | May 2026 | 2.9K | 12.7% | 4 | 3.2K | 13.9% | 3 | | Jun 2026 | 2.6K | 12.1% | 4 | 2.9K | 13.6% | 3 | | Jul 2026 | 3K | 14.4% | 2 | 2.8K | 13.5% | 4 | | Aug 2026 | 3K | 13.1% | 4 | 3.1K | 13.7% | 3 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Anderson Lloyd’s and Tompkins Wake’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Anderson Lloyd**: Measured on the search terms “al.nz”, “Anderson Lloyd”, “anderson lloyd auckland”, “anderson lloyd chch”, “anderson lloyd christchurch”, “anderson lloyd dunedin”, “anderson lloyd lawyers”, “anderson lloyd lawyers queenstown”, “anderson lloyd new zealand”, “anderson lloyd nz”, “anderson lloyd queenstown”, “anderson lloyd solicitors”, “anderson lloyd solicitors queenstown” and “andersonlloyd”, summed into one figure. - **Tompkins Wake**: Measured on the search terms “Tompkins Wake”, “tompkins wake auckland”, “tompkins wake hamilton”, “tompkins wake lawyers”, “tompkins wake rotorua” and “tompkins wake tauranga”, summed into one figure. - [Anderson Lloyd profile](/demand/nz/brands/anderson-lloyd) - [Tompkins Wake profile](/demand/nz/brands/tompkins-wake) - [All national and regional law firms in New Zealand](/demand/nz/categories/nz-national-and-regional-law-firms): The set both shares are measured inside, 9 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Anderson Lloyd or Tompkins Wake? In August 2026, Tompkins Wake had more branded searches than Anderson Lloyd among national and regional law firms in New Zealand. Tompkins Wake was estimated to have 3.1K branded searches compared to Anderson Lloyd’s 3K, and held a 13.7% Share of Search versus Anderson Lloyd’s 13.1%. ## Cite this page Brandwave. "Anderson Lloyd vs Tompkins Wake: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/anderson-lloyd-vs-tompkins-wake This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/anderson-lloyd-vs-tompkins-wake. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.