--- title: "Ancient Nutrition vs Vital Proteins: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Ancient Nutrition or Vital Proteins? Compare estimated monthly branded-search demand and Share of Search inside the Collagen brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/ancient-nutrition-vs-vital-proteins" publisher: "Brandwave" --- # Ancient Nutrition vs Vital Proteins: Which is more popular by branded search in New Zealand? Which is more popular in search, Ancient Nutrition or Vital Proteins? Compare estimated monthly branded-search demand and Share of Search inside the Collagen brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Ancient Nutrition and Vital Proteins - **Competitive set**: Collagen brands - **Market**: New Zealand - **Month measured**: Aug 2026 - **Ancient Nutrition Share of Search**: 1.5% - **Vital Proteins Share of Search**: 72.4% ## Which is more popular in search, Ancient Nutrition or Vital Proteins? - In August 2026, Vital Proteins had more branded searches than Ancient Nutrition among collagen brands in New Zealand. Vital Proteins was estimated to have 1.5K branded searches compared to Ancient Nutrition’s 30, and held a 72.4% Share of Search versus Ancient Nutrition’s 1.5%. - Vital Proteins was ahead of Ancient Nutrition in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Ancient Nutrition’s estimated Share of Search among collagen brands in New Zealand moved from 3.2% to 1.5%, and its estimated monthly branded searches moved from 50 to 30. - Across the 11 months ending August 2026, Vital Proteins’ estimated Share of Search among collagen brands in New Zealand moved from 58.2% to 72.4%, and its estimated monthly branded searches moved from 920 to 1.5K. ## How did search popularity change for New Zealand collagen brands in August 2026? - In August 2026, Ancient Nutrition gained estimated Share of Search among collagen brands in New Zealand, from 0.96% to 1.5%. - In August 2026, Vital Proteins lost estimated Share of Search among collagen brands in New Zealand, from 87.2% to 72.4%. ## Month by month | Month | Ancient Nutrition estimated searches | Ancient Nutrition Share of Search | Ancient Nutrition rank | Vital Proteins estimated searches | Vital Proteins Share of Search | Vital Proteins rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 50 | 3.2% | 3 | 920 | 58.2% | 1 | | Nov 2025 | 50 | 3.3% | 3 | 940 | 61.8% | 1 | | Dec 2025 | 40 | 3.7% | 3 | 710 | 65.7% | 1 | | Jan 2026 | 50 | 3% | 3 | 1.1K | 64.6% | 1 | | Feb 2026 | 30 | 1.9% | 3 | 1.1K | 72% | 1 | | Mar 2026 | 60 | 2.9% | 3 | 1.6K | 75.2% | 1 | | Apr 2026 | 40 | 2% | 3 | 1.6K | 77.8% | 1 | | May 2026 | 40 | 1.2% | 3 | 2.9K | 86.7% | 1 | | Jun 2026 | 30 | 0.88% | 3 | 3K | 86.8% | 1 | | Jul 2026 | 30 | 0.96% | 3 | 2.7K | 87.2% | 1 | | Aug 2026 | 30 | 1.5% | 3 | 1.5K | 72.4% | 1 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Ancient Nutrition’s and Vital Proteins’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Ancient Nutrition**: Measured on the search terms “ancient nutrition collagen”, “ancient nutrition collagen powder” and “ancient nutrition multi collagen protein”, summed into one figure. - **Vital Proteins**: Measured on the search terms “collagen creamer vital proteins”, “vital proteins”, “vital proteins collagen”, “vital proteins collagen drink”, “vital proteins collagen peptides”, “vital proteins collagen peptides powder”, “vital proteins collagen powder”, “vital proteins marine collagen”, “vital proteins near me”, “vital proteins nz”, “vitalproteins”, “vitalproteins collagen” and “vitalproteins com”, summed into one figure. - [Ancient Nutrition profile](/demand/nz/brands/ancient-nutrition) - [Vital Proteins profile](/demand/nz/brands/vital-proteins) - [All collagen brands in New Zealand](/demand/nz/categories/nz-collagen-brands): The set both shares are measured inside, 4 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Ancient Nutrition or Vital Proteins? In August 2026, Vital Proteins had more branded searches than Ancient Nutrition among collagen brands in New Zealand. Vital Proteins was estimated to have 1.5K branded searches compared to Ancient Nutrition’s 30, and held a 72.4% Share of Search versus Ancient Nutrition’s 1.5%. ## Cite this page Brandwave. "Ancient Nutrition vs Vital Proteins: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/ancient-nutrition-vs-vital-proteins This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/ancient-nutrition-vs-vital-proteins. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.