---
title: "AnchorPoint vs Rothbury: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, AnchorPoint or Rothbury? Compare estimated monthly branded-search demand and Share of Search inside the Nelson insurance brokers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/anchorpoint-vs-rothbury"
publisher: "Brandwave"
---

# AnchorPoint vs Rothbury: Which is more popular by branded search in New Zealand?

Which is more popular in search, AnchorPoint or Rothbury? Compare estimated monthly branded-search demand and Share of Search inside the Nelson insurance brokers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: AnchorPoint and Rothbury
- **Competitive set**: Nelson insurance brokers
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **AnchorPoint Share of Search**: 0.12%
- **Rothbury Share of Search**: 11.5%

## Which is more popular in search, AnchorPoint or Rothbury?

- In August 2026, Rothbury had more branded searches than AnchorPoint among nelson insurance brokers in New Zealand. Rothbury was estimated to have 1.9K branded searches compared to AnchorPoint’s 20, and held an 11.5% Share of Search versus AnchorPoint’s 0.12%.
- Rothbury was ahead of AnchorPoint in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, AnchorPoint’s estimated Share of Search among nelson insurance brokers in New Zealand moved from 0.11% to 0.12%, and its estimated monthly branded searches held steady at 20.
- Across the 11 months ending August 2026, Rothbury’s estimated Share of Search among nelson insurance brokers in New Zealand moved from 12.1% to 11.5%, and its estimated monthly branded searches moved from 2.3K to 1.9K.

## How did search popularity change for New Zealand nelson insurance brokers in August 2026?

- In August 2026, Rothbury lost estimated Share of Search among nelson insurance brokers in New Zealand, from 12% to 11.5%.

## Month by month

| Month | AnchorPoint estimated searches | AnchorPoint Share of Search | AnchorPoint rank | Rothbury estimated searches | Rothbury Share of Search | Rothbury rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 20 | 0.11% | 5 | 2.3K | 12.1% | 2 |
| Nov 2025 | 20 | 0.12% | 5 | 2K | 12.1% | 2 |
| Dec 2025 | 20 | 0.16% | 4 | 1.6K | 12.6% | 2 |
| Jan 2026 | 20 | 0.13% | 4 | 1.9K | 11.9% | 2 |
| Feb 2026 | 20 | 0.12% | 4 | 1.9K | 11.8% | 2 |
| Mar 2026 | 30 | 0.18% | 4 | 2.2K | 13.3% | 2 |
| Apr 2026 | 20 | 0.15% | 4 | 1.9K | 14.5% | 2 |
| May 2026 | 30 | 0.19% | 4 | 1.9K | 12.1% | 2 |
| Jun 2026 | 20 | 0.12% | 5 | 1.9K | 12% | 2 |
| Jul 2026 | 20 | 0.12% | 4 | 1.9K | 12% | 2 |
| Aug 2026 | 20 | 0.12% | 4 | 1.9K | 11.5% | 2 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using AnchorPoint’s and Rothbury’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **AnchorPoint**: Measured on the search terms “anchor point insurance” and “anchorpoint insurance”, summed into one figure.
- **Rothbury**: Measured on the search terms “rothbury ashburton”, “rothbury co nz”, “rothbury insurance”, “rothbury insurance ashburton”, “rothbury insurance nz”, “rothbury nz”, “rothbury queenstown”, “rothbury rotorua”, “rothbury timaru”, “rothbury whangarei” and “rothbury.co.nz”, summed into one figure.

- [AnchorPoint profile](/demand/nz/brands/anchorpoint)
- [Rothbury profile](/demand/nz/brands/rothbury)
- [All nelson insurance brokers in New Zealand](/demand/nz/categories/nz-nelson-insurance-brokers): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, AnchorPoint or Rothbury?

In August 2026, Rothbury had more branded searches than AnchorPoint among nelson insurance brokers in New Zealand. Rothbury was estimated to have 1.9K branded searches compared to AnchorPoint’s 20, and held an 11.5% Share of Search versus AnchorPoint’s 0.12%.

## Cite this page

Brandwave. "AnchorPoint vs Rothbury: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/anchorpoint-vs-rothbury

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/anchorpoint-vs-rothbury. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.