--- title: "Anchor vs Over the Moon Dairy: Which is searched more in New Zealand?" description: "Is Anchor or Over the Moon Dairy more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Cheese brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/anchor-vs-over-the-moon-dairy" publisher: "Brandwave" --- # Anchor vs Over the Moon Dairy: Which is searched more in New Zealand? Is Anchor or Over the Moon Dairy more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Cheese brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Anchor and Over the Moon Dairy - **Competitive set**: Cheese brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Anchor Share of Search**: 0.13% - **Over the Moon Dairy Share of Search**: 4.2% ## Is Anchor or Over the Moon Dairy more popular in search? - In September 2026, Over the Moon Dairy had more branded searches than Anchor among cheese brands in New Zealand. Over the Moon Dairy had about 320 branded searches, while Anchor had 10. Over the Moon Dairy made up 4.2% of all cheese brand searches we track, and Anchor accounted for 0.13%. - Over the Moon Dairy was ahead of Anchor in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Anchor’s share of searches among cheese brands in New Zealand moved from 0.12% to 0.13%, and its estimated monthly branded searches held steady at 10. - Across the 12 months ending September 2026, Over the Moon Dairy’s share of searches among cheese brands in New Zealand moved from 3.8% to 4.2%, and its estimated monthly branded searches held steady at 320. ## Top cheese brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Anchor was mentioned in one out of four: not in any of the three ChatGPT answers, but in the Google AI Overview. Over the Moon Dairy was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Anchor and Over the Moon Dairy were each listed first in one of the two answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Kāpiti | 1st | 2 of 3 | 1 of 1 | 3 of 4 | | Whitestone Cheese | 2nd | 2 of 3 | 1 of 1 | 3 of 4 | | Mainland | 3rd | 3 of 3 | 0 of 1 | 3 of 4 | | Puhoi Valley | 4th | 2 of 3 | 0 of 1 | 2 of 4 | | Barry's Bay | 5th | 1 of 3 | 1 of 1 | 2 of 4 | | Anchor | 5th | 0 of 3 | 1 of 1 | 1 of 4 | | Over the Moon Dairy | 7th | 1 of 3 | 0 of 1 | 1 of 4 | | Perfect Italiano | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about cheese brands - Asked ChatGPT "Which cheese brand should I buy in New Zealand?": 1. Mainland, 2. Kāpiti, 3. Puhoi Valley, 4. Whitestone Cheese - Asked ChatGPT "What are the best cheese brands in New Zealand?": 1. Whitestone Cheese, 2. Kāpiti, 3. Puhoi Valley, 4. Barry's Bay, 5. Over the Moon Dairy, 6. Mainland - Asked ChatGPT "What's the best cheese brand in New Zealand for everyday cooking?": 1. Mainland - Searched Google, AI Overview "cheese brands nz": 1. Kāpiti, 2. Anchor, 3. Whitestone Cheese, 4. Barry's Bay Not named in any answer: Perfect Italiano. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026. ## How did search popularity change for New Zealand cheese brands in September 2026? - In September 2026, Over the Moon Dairy gained share of searches among cheese brands in New Zealand, from 3.5% to 4.2%. ## Month by month | Month | Anchor estimated searches | Anchor Share of Search | Anchor rank | Over the Moon Dairy estimated searches | Over the Moon Dairy Share of Search | Over the Moon Dairy rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 10 | 0.12% | 8 | 320 | 3.8% | 5 | | Nov 2025 | 10 | 0.12% | 8 | 390 | 4.7% | 5 | | Dec 2025 | 10 | 0.07% | 8 | 3.6K | 25.2% | 2 | | Jan 2026 | 30 | 0.31% | 8 | 480 | 5% | 5 | | Feb 2026 | 10 | 0.11% | 8 | 260 | 2.9% | 5 | | Mar 2026 | 10 | 0.11% | 8 | 260 | 2.8% | 5 | | Apr 2026 | 10 | 0.12% | 8 | 260 | 3.2% | 5 | | May 2026 | 20 | 0.25% | 8 | 260 | 3.2% | 6 | | Jun 2026 | 10 | 0.14% | 8 | 210 | 2.9% | 7 | | Jul 2026 | 10 | 0.14% | 8 | 260 | 3.7% | 5 | | Aug 2026 | 10 | 0.14% | 8 | 260 | 3.5% | 5 | | Sep 2026 | 10 | 0.13% | 8 | 320 | 4.2% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using Anchor’s and Over the Moon Dairy’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Anchor**: Measured on the search term “anchor spreadable”. - **Over the Moon Dairy**: Measured on the search term “over the moon cheese”. - [Anchor profile](/demand/nz/brands/anchor) - [Over the Moon Dairy profile](/demand/nz/brands/over-the-moon-dairy) - [All cheese brands in New Zealand](/demand/nz/categories/nz-cheese-brands): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Anchor or Over the Moon Dairy more popular in search? In September 2026, Over the Moon Dairy had more branded searches than Anchor among cheese brands in New Zealand. Over the Moon Dairy had about 320 branded searches, while Anchor had 10. Over the Moon Dairy made up 4.2% of all cheese brand searches we track, and Anchor accounted for 0.13%. ## Cite this page Brandwave. "Anchor vs Over the Moon Dairy: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/anchor-vs-over-the-moon-dairy This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/anchor-vs-over-the-moon-dairy. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.