--- title: "Anchor vs Olivani: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Anchor or Olivani? Compare estimated monthly branded-search demand and Share of Search inside the Butter brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/anchor-vs-olivani" publisher: "Brandwave" --- # Anchor vs Olivani: Which is more popular by branded search in New Zealand? Which is more popular in search, Anchor or Olivani? Compare estimated monthly branded-search demand and Share of Search inside the Butter brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Anchor and Olivani - **Competitive set**: Butter brands - **Market**: New Zealand - **Month measured**: Aug 2026 - **Anchor Share of Search**: 36.1% - **Olivani Share of Search**: 9.1% ## Which is more popular in search, Anchor or Olivani? - In August 2026, Anchor had more branded searches than Olivani among butter brands in New Zealand. Anchor was estimated to have 6.2K branded searches compared to Olivani’s 1.6K, and held a 36.1% Share of Search versus Olivani’s 9.1%. - Anchor was ahead of Olivani in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Anchor’s estimated Share of Search among butter brands in New Zealand moved from 34.7% to 36.1%, and its estimated monthly branded searches moved from 4.9K to 6.2K. - Across the 11 months ending August 2026, Olivani’s estimated Share of Search among butter brands in New Zealand moved from 11.2% to 9.1%, and its estimated monthly branded searches held steady at 1.6K. ## How did search popularity change for New Zealand butter brands in August 2026? - In August 2026, Anchor lost estimated Share of Search among butter brands in New Zealand, from 38.8% to 36.1%. - In August 2026, Olivani lost estimated Share of Search among butter brands in New Zealand, from 10% to 9.1%. ## Month by month | Month | Anchor estimated searches | Anchor Share of Search | Anchor rank | Olivani estimated searches | Olivani Share of Search | Olivani rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 4.9K | 34.7% | 2 | 1.6K | 11.2% | 3 | | Nov 2025 | 4.8K | 37.8% | 2 | 1.3K | 10.3% | 3 | | Dec 2025 | 4.8K | 37% | 2 | 1.2K | 9.2% | 3 | | Jan 2026 | 5K | 37.2% | 2 | 1.3K | 9.7% | 3 | | Feb 2026 | 4.5K | 36.5% | 2 | 1.2K | 9.4% | 3 | | Mar 2026 | 5.7K | 37.1% | 2 | 1.7K | 11.1% | 3 | | Apr 2026 | 5.6K | 39.2% | 2 | 1.7K | 11.9% | 3 | | May 2026 | 5.4K | 29.4% | 2 | 1.7K | 9.3% | 4 | | Jun 2026 | 5.6K | 38.7% | 2 | 1.6K | 10.8% | 3 | | Jul 2026 | 6.1K | 38.8% | 2 | 1.6K | 10% | 3 | | Aug 2026 | 6.2K | 36.1% | 2 | 1.6K | 9.1% | 4 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Anchor’s and Olivani’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Anchor**: Measured on the search terms “500g anchor butter”, “anchor blue milk”, “anchor blue milk powder”, “anchor butter”, “anchor chocolate milk”, “anchor dairy”, “anchor dairy products”, “anchor dry milk”, “anchor full cream milk”, “anchor full cream milk powder”, “anchor lactose free milk”, “anchor lite milk”, “anchor milk”, “anchor milk powder 1kg”, “anchor milk powder 1kg price”, “anchor milk powder pak n save”, “anchor milk uht”, “anchor silver top milk”, “anchor skim milk”, “anchor spread”, “anchor spreadable”, “anchor spreadable butter”, “anchor unsalted butter” and “anchor zero lacto milk”, summed into one figure. - **Olivani**: Measured on the search terms “olivani”, “olivani avocado spread”, “olivani butter”, “olivani countdown”, “olivani nz” and “olivani spread”, summed into one figure. - [Anchor profile](/demand/nz/brands/anchor) - [Olivani profile](/demand/nz/brands/olivani) - [All butter brands in New Zealand](/demand/nz/categories/nz-butter-brands): The set both shares are measured inside, 4 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Anchor or Olivani? In August 2026, Anchor had more branded searches than Olivani among butter brands in New Zealand. Anchor was estimated to have 6.2K branded searches compared to Olivani’s 1.6K, and held a 36.1% Share of Search versus Olivani’s 9.1%. ## Cite this page Brandwave. "Anchor vs Olivani: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/anchor-vs-olivani This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/anchor-vs-olivani. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.