---
title: "Anathoth Farm vs IXL: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Anathoth Farm or IXL? Compare estimated monthly branded-search demand and Share of Search inside the Jam and preserve brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/anathoth-farm-vs-ixl"
publisher: "Brandwave"
---

# Anathoth Farm vs IXL: Which is more popular by branded search in New Zealand?

Which is more popular in search, Anathoth Farm or IXL? Compare estimated monthly branded-search demand and Share of Search inside the Jam and preserve brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Anathoth Farm and IXL
- **Competitive set**: Jam and preserve brands
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Anathoth Farm Share of Search**: 69.9%
- **IXL Share of Search**: 0.97%

## Which is more popular in search, Anathoth Farm or IXL?

- In August 2026, Anathoth Farm had more branded searches than IXL among jam and preserve brands in New Zealand. Anathoth Farm was estimated to have 720 branded searches compared to IXL’s 10, and held a 69.9% Share of Search versus IXL’s 0.97%.
- Anathoth Farm was ahead of IXL in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Anathoth Farm’s estimated Share of Search among jam and preserve brands in New Zealand moved from 64.6% to 69.9%, and its estimated monthly branded searches moved from 420 to 720.
- Across the 11 months ending August 2026, IXL’s estimated Share of Search among jam and preserve brands in New Zealand moved from 1.5% to 0.97%, and its estimated monthly branded searches held steady at 10.

## How did search popularity change for New Zealand jam and preserve brands in August 2026?

- In August 2026, Anathoth Farm gained estimated Share of Search among jam and preserve brands in New Zealand, from 61% to 69.9%.
- In August 2026, IXL lost estimated Share of Search among jam and preserve brands in New Zealand, from 2.4% to 0.97%.

## Month by month

| Month | Anathoth Farm estimated searches | Anathoth Farm Share of Search | Anathoth Farm rank | IXL estimated searches | IXL Share of Search | IXL rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 420 | 64.6% | 1 | 10 | 1.5% | 3 |
| Nov 2025 | 540 | 75% | 1 | 10 | 1.4% | 3 |
| Dec 2025 | 590 | 77.6% | 1 | 10 | 1.3% | 3 |
| Jan 2026 | 540 | 76.1% | 1 | 10 | 1.4% | 3 |
| Feb 2026 | 520 | 75.4% | 1 | 10 | 1.4% | 3 |
| Mar 2026 | 480 | 72.7% | 1 | 10 | 1.5% | 3 |
| Apr 2026 | 490 | 67.1% | 1 | 10 | 1.4% | 3 |
| May 2026 | 590 | 65.6% | 1 | 10 | 1.1% | 3 |
| Jun 2026 | 490 | 69% | 1 | 10 | 1.4% | 3 |
| Jul 2026 | 500 | 61% | 1 | 20 | 2.4% | 3 |
| Aug 2026 | 720 | 69.9% | 1 | 10 | 0.97% | 3 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Anathoth Farm’s and IXL’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Anathoth Farm**: Measured on the search terms “anathoth farm”, “anathoth farm jam” and “anathoth jam”, summed into one figure.
- **IXL**: Measured on the search terms “ixl jam” and “ixl marmalade”, summed into one figure.

- [Anathoth Farm profile](/demand/nz/brands/anathoth-farm)
- [IXL profile](/demand/nz/brands/ixl)
- [All jam and preserve brands in New Zealand](/demand/nz/categories/nz-jam-brands): The set both shares are measured inside, 3 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Anathoth Farm or IXL?

In August 2026, Anathoth Farm had more branded searches than IXL among jam and preserve brands in New Zealand. Anathoth Farm was estimated to have 720 branded searches compared to IXL’s 10, and held a 69.9% Share of Search versus IXL’s 0.97%.

## Cite this page

Brandwave. "Anathoth Farm vs IXL: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/anathoth-farm-vs-ixl

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/anathoth-farm-vs-ixl. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.