--- title: "Anastasia Beverly Hills vs Huda Beauty: Which is searched more in New Zealand?" description: "Is Anastasia Beverly Hills or Huda Beauty more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Eye shadow brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/anastasia-beverly-hills-vs-huda-beauty" publisher: "Brandwave" --- # Anastasia Beverly Hills vs Huda Beauty: Which is searched more in New Zealand? Is Anastasia Beverly Hills or Huda Beauty more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Eye shadow brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Anastasia Beverly Hills and Huda Beauty - **Competitive set**: Eye shadow brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Anastasia Beverly Hills Share of Search**: 2.3% - **Huda Beauty Share of Search**: 8.2% ## Is Anastasia Beverly Hills or Huda Beauty more popular in search? - In September 2026, Huda Beauty had more branded searches than Anastasia Beverly Hills among eye shadow brands in New Zealand. Huda Beauty had about 3,110 branded searches, while Anastasia Beverly Hills had 880. Huda Beauty made up 8.2% of all eye shadow brand searches we track, and Anastasia Beverly Hills accounted for 2.3%. - Huda Beauty was ahead of Anastasia Beverly Hills in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Anastasia Beverly Hills’ share of searches among eye shadow brands in New Zealand moved from 2.9% to 2.3%, and its estimated monthly branded searches moved from 1K to 880. - Across the 12 months ending September 2026, Huda Beauty’s share of searches among eye shadow brands in New Zealand moved from 8.1% to 8.2%, and its estimated monthly branded searches moved from 2.8K to 3.1K. ## Top eye shadow brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Huda Beauty was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Anastasia Beverly Hills was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Anastasia Beverly Hills was listed before Huda Beauty in two out of three answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Maybelline | 1st | 2 of 3 | 0 of 2 | 2 of 5 | | Anastasia Beverly Hills | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | Huda Beauty | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | MAC | 4th | 3 of 3 | 0 of 2 | 3 of 5 | | Tom Ford | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Estée Lauder | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Bobbi Brown | Not ranked | 0 of 3 | 1 of 2 | 1 of 5 | | Clinique | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about eye shadow brands - Asked ChatGPT "Which eye shadow brand should I buy in New Zealand?": 1. Anastasia Beverly Hills, 2. Huda Beauty, 3. MAC - Asked ChatGPT "What are the best eye shadow brands in New Zealand?": 1. Maybelline, 2. Anastasia Beverly Hills, 3. Huda Beauty, 4. MAC - Asked ChatGPT "What's the best eye shadow brand in New Zealand for everyday makeup?": 1. Maybelline, 2. MAC, 3. Huda Beauty - Searched Google, AI Overview "eye shadow nz": 1. Huda Beauty, 2. Bobbi Brown - Searched Google, AI Overview "best eyeshadow": 1. Anastasia Beverly Hills Not named in any answer: Tom Ford, Estée Lauder and Clinique. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand eye shadow brands in September 2026? - Estimated monthly branded searches for Anastasia Beverly Hills in New Zealand fell 12% over 12 measured months, from 1K to 880 in September 2026. ## Month by month | Month | Anastasia Beverly Hills estimated searches | Anastasia Beverly Hills Share of Search | Anastasia Beverly Hills rank | Huda Beauty estimated searches | Huda Beauty Share of Search | Huda Beauty rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1K | 2.9% | 8 | 2.8K | 8.1% | 5 | | Nov 2025 | 880 | 2.2% | 8 | 5.5K | 13.6% | 3 | | Dec 2025 | 880 | 2.5% | 8 | 2.6K | 7.2% | 5 | | Jan 2026 | 590 | 1.9% | 8 | 3.4K | 11.2% | 5 | | Feb 2026 | 590 | 2.3% | 8 | 2.1K | 8.1% | 5 | | Mar 2026 | 590 | 2% | 8 | 2.2K | 7.4% | 5 | | Apr 2026 | 720 | 2.5% | 8 | 2.3K | 7.9% | 5 | | May 2026 | 590 | 1.9% | 8 | 2.3K | 7.5% | 5 | | Jun 2026 | 590 | 2% | 8 | 2.4K | 8% | 5 | | Jul 2026 | 880 | 2.6% | 8 | 2.6K | 7.6% | 5 | | Aug 2026 | 1K | 2.7% | 8 | 3K | 8.3% | 5 | | Sep 2026 | 880 | 2.3% | 8 | 3.1K | 8.2% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using Anastasia Beverly Hills’ and Huda Beauty’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Anastasia Beverly Hills**: Measured on the search term “anastasia beverly hills”. - **Huda Beauty**: Measured on the search terms “huda beauty”, “huda beauty blush”, “huda beauty concealer”, “huda beauty foundation”, “huda beauty lipstick”, “huda beauty mascara” and “huda beauty powder”, summed into one figure. - [Anastasia Beverly Hills profile](/demand/nz/brands/anastasia-beverly-hills) - [Huda Beauty profile](/demand/nz/brands/huda-beauty) - [All eye shadow brands in New Zealand](/demand/nz/categories/nz-eye-shadow-brands): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Anastasia Beverly Hills or Huda Beauty more popular in search? In September 2026, Huda Beauty had more branded searches than Anastasia Beverly Hills among eye shadow brands in New Zealand. Huda Beauty had about 3,110 branded searches, while Anastasia Beverly Hills had 880. Huda Beauty made up 8.2% of all eye shadow brand searches we track, and Anastasia Beverly Hills accounted for 2.3%. ## Cite this page Brandwave. "Anastasia Beverly Hills vs Huda Beauty: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/anastasia-beverly-hills-vs-huda-beauty This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/anastasia-beverly-hills-vs-huda-beauty. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.