--- title: "Anastasia Beverly Hills vs Charlotte Tilbury: Which is searched more in New Zealand?" description: "Is Anastasia Beverly Hills or Charlotte Tilbury more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Eyeshadow palette brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/anastasia-beverly-hills-vs-charlotte-tilbury" publisher: "Brandwave" --- # Anastasia Beverly Hills vs Charlotte Tilbury: Which is searched more in New Zealand? Is Anastasia Beverly Hills or Charlotte Tilbury more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Eyeshadow palette brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Anastasia Beverly Hills and Charlotte Tilbury - **Competitive set**: Eyeshadow palette brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Anastasia Beverly Hills Share of Search**: 3.4% - **Charlotte Tilbury Share of Search**: 20.7% ## Is Anastasia Beverly Hills or Charlotte Tilbury more popular in search? - In September 2026, Charlotte Tilbury had more branded searches than Anastasia Beverly Hills among eyeshadow palette brands in New Zealand. Charlotte Tilbury had about 5,410 branded searches, while Anastasia Beverly Hills had 880. Charlotte Tilbury made up 20.7% of all eyeshadow palette brand searches we track, and Anastasia Beverly Hills accounted for 3.4%. - Charlotte Tilbury was ahead of Anastasia Beverly Hills in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Anastasia Beverly Hills’ share of searches among eyeshadow palette brands in New Zealand moved from 4.4% to 3.4%, and its estimated monthly branded searches moved from 1K to 880. - Across the 12 months ending September 2026, Charlotte Tilbury’s share of searches among eyeshadow palette brands in New Zealand moved from 21.1% to 20.7%, and its estimated monthly branded searches moved from 4.8K to 5.4K. ## Top eyeshadow palette brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Anastasia Beverly Hills was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. Charlotte Tilbury did not appear in any of the four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Anastasia Beverly Hills | 1st | 2 of 3 | 1 of 1 | 3 of 4 | | Natasha Denona | 2nd | 2 of 3 | 1 of 1 | 3 of 4 | | Maybelline | 3rd | 3 of 3 | 0 of 1 | 3 of 4 | | MAC | 4th | 2 of 3 | 0 of 1 | 2 of 4 | | Huda Beauty | 5th | 2 of 3 | 0 of 1 | 2 of 4 | | Charlotte Tilbury | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Bobbi Brown | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about eyeshadow palette brands - Asked ChatGPT "Which eyeshadow palette brand should I buy in New Zealand?": 1. Anastasia Beverly Hills, 2. Natasha Denona, 3. Maybelline, 4. Huda Beauty - Asked ChatGPT "What are the best eyeshadow palette brands in New Zealand?": 1. Natasha Denona, 2. Anastasia Beverly Hills, 3. Huda Beauty, 4. MAC, 5. Maybelline - Asked ChatGPT "What's the best eyeshadow palette brand in New Zealand for everyday makeup?": 1. Maybelline, 2. MAC - Searched Google, AI Overview "neutral eyeshadow palette": 1. Anastasia Beverly Hills, 2. Natasha Denona Not named in any answer: Charlotte Tilbury and Bobbi Brown. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand eyeshadow palette brands in September 2026? - In September 2026, Charlotte Tilbury gained share of searches among eyeshadow palette brands in New Zealand, from 20.2% to 20.7%. - Estimated monthly branded searches for Anastasia Beverly Hills in New Zealand fell 12% over 12 measured months, from 1K to 880 in September 2026. ## Month by month | Month | Anastasia Beverly Hills estimated searches | Anastasia Beverly Hills Share of Search | Anastasia Beverly Hills rank | Charlotte Tilbury estimated searches | Charlotte Tilbury Share of Search | Charlotte Tilbury rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1K | 4.4% | 6 | 4.8K | 21.1% | 2 | | Nov 2025 | 880 | 3.2% | 6 | 5.6K | 20.6% | 2 | | Dec 2025 | 880 | 4% | 6 | 4.9K | 22.5% | 2 | | Jan 2026 | 590 | 2.9% | 6 | 4.1K | 20.2% | 2 | | Feb 2026 | 590 | 3.5% | 6 | 3.3K | 19.4% | 2 | | Mar 2026 | 590 | 3.1% | 6 | 3.5K | 18.1% | 2 | | Apr 2026 | 720 | 3.7% | 6 | 4.3K | 22% | 2 | | May 2026 | 590 | 2.9% | 6 | 4.1K | 20.4% | 2 | | Jun 2026 | 590 | 2.7% | 6 | 5.8K | 26.3% | 2 | | Jul 2026 | 880 | 3.6% | 6 | 5.2K | 21.4% | 2 | | Aug 2026 | 1K | 3.9% | 6 | 5.2K | 20.2% | 2 | | Sep 2026 | 880 | 3.4% | 6 | 5.4K | 20.7% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Anastasia Beverly Hills’ and Charlotte Tilbury’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Anastasia Beverly Hills**: Measured on the search term “anastasia beverly hills”. - **Charlotte Tilbury**: Measured on the search terms “charlotte tilbury”, “charlotte tilbury blush”, “charlotte tilbury concealer”, “charlotte tilbury foundation”, “charlotte tilbury highlighter”, “charlotte tilbury lipstick”, “charlotte tilbury mascara” and “charlotte tilbury powder”, summed into one figure. - [Anastasia Beverly Hills profile](/demand/nz/brands/anastasia-beverly-hills) - [Charlotte Tilbury profile](/demand/nz/brands/charlotte-tilbury) - [All eyeshadow palette brands in New Zealand](/demand/nz/categories/nz-eyeshadow-palette-brands): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Anastasia Beverly Hills or Charlotte Tilbury more popular in search? In September 2026, Charlotte Tilbury had more branded searches than Anastasia Beverly Hills among eyeshadow palette brands in New Zealand. Charlotte Tilbury had about 5,410 branded searches, while Anastasia Beverly Hills had 880. Charlotte Tilbury made up 20.7% of all eyeshadow palette brand searches we track, and Anastasia Beverly Hills accounted for 3.4%. ## Cite this page Brandwave. "Anastasia Beverly Hills vs Charlotte Tilbury: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/anastasia-beverly-hills-vs-charlotte-tilbury This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/anastasia-beverly-hills-vs-charlotte-tilbury. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.