--- title: "Ana-Maria Funeral Services vs Simply Cremations: Which is more popular in New Zealand?" description: "Is Ana-Maria Funeral Services or Simply Cremations more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Hamilton funeral directors set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/ana-maria-funeral-vs-simply-cremations" publisher: "Brandwave" --- # Ana-Maria Funeral Services vs Simply Cremations: Which is more popular in New Zealand? Is Ana-Maria Funeral Services or Simply Cremations more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Hamilton funeral directors set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Ana-Maria Funeral Services and Simply Cremations - **Competitive set**: Hamilton funeral directors - **Market**: New Zealand - **Month measured**: Oct 2026 - **Ana-Maria Funeral Services Share of Search**: 5.2% - **Simply Cremations Share of Search**: 12.4% ## Is Ana-Maria Funeral Services or Simply Cremations more popular in search? - In October 2026, Simply Cremations had more branded searches than Ana-Maria Funeral Services among Hamilton funeral directors in New Zealand. Simply Cremations had about 120 branded searches, while Ana-Maria Funeral Services had 50. Simply Cremations made up 12.4% of all Hamilton funeral director searches we track, and Ana-Maria Funeral Services accounted for 5.2%. - Simply Cremations was ahead of Ana-Maria Funeral Services in every measured month of the 12 months ending October 2026. - Across the 12 months ending October 2026, Ana-Maria Funeral Services’ share of searches among Hamilton funeral directors in New Zealand moved from 1.8% to 5.2%, and its estimated monthly branded searches moved from 20 to 50. - Across the 12 months ending October 2026, Simply Cremations’ share of searches among Hamilton funeral directors in New Zealand moved from 14.7% to 12.4%, and its estimated monthly branded searches moved from 160 to 120. ## Top Hamilton funeral directors in ChatGPT and Google AI Overviews In three ChatGPT questions, Ana-Maria Funeral Services was mentioned in two out of three: in two of the three ChatGPT answers. Simply Cremations did not appear in any of the three answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | All answers that named it | | --- | --- | --- | --- | | Woolertons' Funeral Home | 1st | 3 of 3 | 3 of 3 | | Pellow & Hill | 2nd | 2 of 3 | 2 of 3 | | Ana-Maria Funeral Services | 2nd | 2 of 3 | 2 of 3 | | Seddon Park Funeral Home | Not ranked | 0 of 3 | 0 of 3 | | Simply Cremations | Not ranked | 0 of 3 | 0 of 3 | ## Every AI answer about Hamilton funeral directors - Asked ChatGPT "Which funeral director should I hire in Hamilton, New Zealand?": 1. Woolertons' Funeral Home, 2. Ana-Maria Funeral Services, 3. Pellow & Hill - Asked ChatGPT "What are the best funeral directors in Hamilton, New Zealand?": 1. Woolertons' Funeral Home, 2. Pellow & Hill, 3. Ana-Maria Funeral Services - Asked ChatGPT "What's the best funeral director in Hamilton, New Zealand for a funeral?": 1. Woolertons' Funeral Home Not named in any answer: Seddon Park Funeral Home and Simply Cremations. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand Hamilton funeral directors in October 2026? - In October 2026, Pellow & Hill overtook Simply Cremations to rank 3rd among Hamilton funeral directors in New Zealand, with 15.5% of the searches. - In October 2026, Ana-Maria Funeral Services gained share of searches among Hamilton funeral directors in New Zealand, from 2.5% to 5.2%. - In October 2026, Simply Cremations gained share of searches among Hamilton funeral directors in New Zealand, from 11.5% to 12.4%. ## How has branded search for Ana-Maria Funeral Services and Simply Cremations changed in New Zealand over the last 12 months? | Month | Ana-Maria Funeral Services estimated searches | Ana-Maria Funeral Services Share of Search | Ana-Maria Funeral Services rank | Simply Cremations estimated searches | Simply Cremations Share of Search | Simply Cremations rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 20 | 1.8% | 5 | 160 | 14.7% | 3 | | Dec 2025 | 20 | 2.6% | 5 | 100 | 12.8% | 3 | | Jan 2026 | 10 | 1.1% | 5 | 160 | 16.8% | 2 | | Feb 2026 | 10 | 0.94% | 5 | 120 | 11.3% | 3 | | Mar 2026 | 10 | 0.92% | 5 | 150 | 13.8% | 3 | | Apr 2026 | 30 | 2.5% | 5 | 120 | 10% | 4 | | May 2026 | 20 | 1.7% | 5 | 220 | 18.8% | 2 | | Jun 2026 | 10 | 0.72% | 5 | 160 | 11.6% | 3 | | Jul 2026 | 20 | 1.4% | 5 | 160 | 10.8% | 3 | | Aug 2026 | 30 | 1.8% | 5 | 310 | 18.7% | 2 | | Sep 2026 | 30 | 2.5% | 5 | 140 | 11.5% | 3 | | Oct 2026 | 50 | 5.2% | 5 | 120 | 12.4% | 4 | ## How are Ana-Maria Funeral Services’ and Simply Cremations’ branded searches counted? Brandwave collects information about searches that people make online using Ana-Maria Funeral Services’ and Simply Cremations’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Ana-Maria Funeral Services**: Measured on the search term “ana maria funeral”. - **Simply Cremations**: Measured on the search terms “simply cremations”, “simply cremations funeral”, “simply cremations hamilton” and “simplycremations”, summed into one figure. - [Ana-Maria Funeral Services profile](/demand/nz/brands/ana-maria-funeral) - [Simply Cremations profile](/demand/nz/brands/simply-cremations) - [All Hamilton funeral directors in New Zealand](/demand/nz/locations/hamilton/funeral-directors): The set both shares are measured inside, 5 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Ana-Maria Funeral Services or Simply Cremations more popular in search? In October 2026, Simply Cremations had more branded searches than Ana-Maria Funeral Services among Hamilton funeral directors in New Zealand. Simply Cremations had about 120 branded searches, while Ana-Maria Funeral Services had 50. Simply Cremations made up 12.4% of all Hamilton funeral director searches we track, and Ana-Maria Funeral Services accounted for 5.2%. ## Cite this page Brandwave. "Ana-Maria Funeral Services vs Simply Cremations: Which is more popular in New Zealand?". https://gobrandwave.com/demand/nz/compare/ana-maria-funeral-vs-simply-cremations This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/ana-maria-funeral-vs-simply-cremations. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.