--- title: "Ana-Maria Funeral Services vs Pellow & Hill: Which is more popular in New Zealand?" description: "Is Ana-Maria Funeral Services or Pellow & Hill more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Hamilton funeral directors set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/ana-maria-funeral-vs-pellow-and-hill" publisher: "Brandwave" --- # Ana-Maria Funeral Services vs Pellow & Hill: Which is more popular in New Zealand? Is Ana-Maria Funeral Services or Pellow & Hill more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Hamilton funeral directors set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Ana-Maria Funeral Services and Pellow & Hill - **Competitive set**: Hamilton funeral directors - **Market**: New Zealand - **Month measured**: Oct 2026 - **Ana-Maria Funeral Services Share of Search**: 5.2% - **Pellow & Hill Share of Search**: 15.5% ## Is Ana-Maria Funeral Services or Pellow & Hill more popular in search? - In October 2026, Pellow & Hill had more branded searches than Ana-Maria Funeral Services among Hamilton funeral directors in New Zealand. Pellow & Hill had about 150 branded searches, while Ana-Maria Funeral Services had 50. Pellow & Hill made up 15.5% of all Hamilton funeral director searches we track, and Ana-Maria Funeral Services accounted for 5.2%. - Pellow & Hill was ahead of Ana-Maria Funeral Services in every measured month of the 12 months ending October 2026. - Across the 12 months ending October 2026, Ana-Maria Funeral Services’ share of searches among Hamilton funeral directors in New Zealand moved from 1.8% to 5.2%, and its estimated monthly branded searches moved from 20 to 50. - Across the 12 months ending October 2026, Pellow & Hill’s share of searches among Hamilton funeral directors in New Zealand moved from 5.5% to 15.5%, and its estimated monthly branded searches moved from 60 to 150. ## Top Hamilton funeral directors in ChatGPT and Google AI Overviews In three ChatGPT questions, Ana-Maria Funeral Services and Pellow & Hill were each mentioned in two out of three: in two of the three ChatGPT answers. Ana-Maria Funeral Services and Pellow & Hill were each listed first in one of the two answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | All answers that named it | | --- | --- | --- | --- | | Woolertons' Funeral Home | 1st | 3 of 3 | 3 of 3 | | Pellow & Hill | 2nd | 2 of 3 | 2 of 3 | | Ana-Maria Funeral Services | 2nd | 2 of 3 | 2 of 3 | | Seddon Park Funeral Home | Not ranked | 0 of 3 | 0 of 3 | | Simply Cremations | Not ranked | 0 of 3 | 0 of 3 | ## Every AI answer about Hamilton funeral directors - Asked ChatGPT "Which funeral director should I hire in Hamilton, New Zealand?": 1. Woolertons' Funeral Home, 2. Ana-Maria Funeral Services, 3. Pellow & Hill - Asked ChatGPT "What are the best funeral directors in Hamilton, New Zealand?": 1. Woolertons' Funeral Home, 2. Pellow & Hill, 3. Ana-Maria Funeral Services - Asked ChatGPT "What's the best funeral director in Hamilton, New Zealand for a funeral?": 1. Woolertons' Funeral Home Not named in any answer: Seddon Park Funeral Home and Simply Cremations. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand Hamilton funeral directors in October 2026? - In October 2026, Pellow & Hill overtook Simply Cremations to rank 3rd among Hamilton funeral directors in New Zealand, with 15.5% of the searches. - In October 2026, Ana-Maria Funeral Services gained share of searches among Hamilton funeral directors in New Zealand, from 2.5% to 5.2%. ## How has branded search for Ana-Maria Funeral Services and Pellow & Hill changed in New Zealand over the last 12 months? | Month | Ana-Maria Funeral Services estimated searches | Ana-Maria Funeral Services Share of Search | Ana-Maria Funeral Services rank | Pellow & Hill estimated searches | Pellow & Hill Share of Search | Pellow & Hill rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 20 | 1.8% | 5 | 60 | 5.5% | 4 | | Dec 2025 | 20 | 2.6% | 5 | 60 | 7.7% | 4 | | Jan 2026 | 10 | 1.1% | 5 | 80 | 8.4% | 4 | | Feb 2026 | 10 | 0.94% | 5 | 70 | 6.6% | 4 | | Mar 2026 | 10 | 0.92% | 5 | 130 | 11.9% | 4 | | Apr 2026 | 30 | 2.5% | 5 | 160 | 13.3% | 3 | | May 2026 | 20 | 1.7% | 5 | 100 | 8.5% | 4 | | Jun 2026 | 10 | 0.72% | 5 | 120 | 8.7% | 4 | | Jul 2026 | 20 | 1.4% | 5 | 160 | 10.8% | 2 | | Aug 2026 | 30 | 1.8% | 5 | 110 | 6.6% | 4 | | Sep 2026 | 30 | 2.5% | 5 | 70 | 5.7% | 4 | | Oct 2026 | 50 | 5.2% | 5 | 150 | 15.5% | 3 | ## How are Ana-Maria Funeral Services’ and Pellow & Hill’s branded searches counted? Brandwave collects information about searches that people make online using Ana-Maria Funeral Services’ and Pellow & Hill’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Ana-Maria Funeral Services**: Measured on the search term “ana maria funeral”. - **Pellow & Hill**: Measured on the search terms “james r hill”, “pellow & hill”, “pellow and hill” and “pellows funerals”, summed into one figure. - [Ana-Maria Funeral Services profile](/demand/nz/brands/ana-maria-funeral) - [Pellow & Hill profile](/demand/nz/brands/pellow-and-hill) - [All Hamilton funeral directors in New Zealand](/demand/nz/locations/hamilton/funeral-directors): The set both shares are measured inside, 5 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Ana-Maria Funeral Services or Pellow & Hill more popular in search? In October 2026, Pellow & Hill had more branded searches than Ana-Maria Funeral Services among Hamilton funeral directors in New Zealand. Pellow & Hill had about 150 branded searches, while Ana-Maria Funeral Services had 50. Pellow & Hill made up 15.5% of all Hamilton funeral director searches we track, and Ana-Maria Funeral Services accounted for 5.2%. ## Cite this page Brandwave. "Ana-Maria Funeral Services vs Pellow & Hill: Which is more popular in New Zealand?". https://gobrandwave.com/demand/nz/compare/ana-maria-funeral-vs-pellow-and-hill This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/ana-maria-funeral-vs-pellow-and-hill. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.