---
title: "Amplitude vs Mixpanel: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Amplitude or Mixpanel? Compare estimated monthly branded-search demand and Share of Search inside the Web analytics tools set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/amplitude-vs-mixpanel"
publisher: "Brandwave"
---

# Amplitude vs Mixpanel: Which is more popular by branded search in New Zealand?

Which is more popular in search, Amplitude or Mixpanel? Compare estimated monthly branded-search demand and Share of Search inside the Web analytics tools set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Amplitude and Mixpanel
- **Competitive set**: Web analytics tools
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Amplitude Share of Search**: 0.08%
- **Mixpanel Share of Search**: 1%

## Which is more popular in search, Amplitude or Mixpanel?

- In August 2026, Mixpanel had more branded searches than Amplitude among web analytics tools in New Zealand. Mixpanel was estimated to have 120 branded searches compared to Amplitude’s 10, and held a 1% Share of Search versus Amplitude’s 0.08%.
- Mixpanel was ahead of Amplitude in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Amplitude’s estimated Share of Search among web analytics tools in New Zealand moved from 0.35% to 0.08%, and its estimated monthly branded searches moved from 40 to 10.
- Across the 11 months ending August 2026, Mixpanel’s estimated Share of Search among web analytics tools in New Zealand moved from 2.5% to 1%, and its estimated monthly branded searches moved from 290 to 120.

## How did search popularity change for New Zealand web analytics tools in August 2026?

- In August 2026, Mixpanel fell from 5th to 6th among web analytics tools in New Zealand.
- Estimated monthly branded searches for Amplitude in New Zealand fell 75% over 11 measured months, from 40 to 10 in August 2026.

## Month by month

| Month | Amplitude estimated searches | Amplitude Share of Search | Amplitude rank | Mixpanel estimated searches | Mixpanel Share of Search | Mixpanel rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 40 | 0.35% | 7 | 290 | 2.5% | 5 |
| Nov 2025 | 10 | 0.08% | 7 | 610 | 5.1% | 3 |
| Dec 2025 | 30 | 0.38% | 7 | 350 | 4.4% | 4 |
| Jan 2026 | 10 | 0.1% | 7 | 270 | 2.8% | 5 |
| Feb 2026 | 20 | 0.21% | 7 | 160 | 1.7% | 6 |
| Mar 2026 | 20 | 0.15% | 7 | 120 | 0.9% | 6 |
| Apr 2026 | 20 | 0.17% | 7 | 160 | 1.4% | 6 |
| May 2026 | 10 | 0.09% | 7 | 130 | 1.1% | 5 |
| Jun 2026 | 10 | 0.08% | 7 | 200 | 1.6% | 5 |
| Jul 2026 | 20 | 0.17% | 7 | 170 | 1.4% | 5 |
| Aug 2026 | 10 | 0.08% | 7 | 120 | 1% | 6 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Amplitude’s and Mixpanel’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Amplitude**: Measured on the search terms “amplitude analytics”, “amplitude heatmap” and “amplitude tracking”, summed into one figure.
- **Mixpanel**: Measured on the search terms “mixpanel”, “mixpanel analytics”, “mixpanel com”, “mixpanel heatmap”, “mixpanel near me” and “mixpanel tracking”, summed into one figure.

- [Amplitude profile](/demand/nz/brands/amplitude)
- [Mixpanel profile](/demand/nz/brands/mixpanel)
- [All web analytics tools in New Zealand](/demand/nz/categories/nz-web-analytics-tools): The set both shares are measured inside, 7 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Amplitude or Mixpanel?

In August 2026, Mixpanel had more branded searches than Amplitude among web analytics tools in New Zealand. Mixpanel was estimated to have 120 branded searches compared to Amplitude’s 10, and held a 1% Share of Search versus Amplitude’s 0.08%.

## Cite this page

Brandwave. "Amplitude vs Mixpanel: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/amplitude-vs-mixpanel

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/amplitude-vs-mixpanel. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.