--- title: "AMP vs InvestNow: Which is searched more in New Zealand?" description: "Is AMP or InvestNow more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the KiwiSaver providers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/amp-vs-investnow" publisher: "Brandwave" --- # AMP vs InvestNow: Which is searched more in New Zealand? Is AMP or InvestNow more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the KiwiSaver providers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: AMP and InvestNow - **Competitive set**: KiwiSaver providers - **Market**: New Zealand - **Month measured**: Sep 2026 - **AMP Share of Search**: 2.3% - **InvestNow Share of Search**: 10.6% ## Is AMP or InvestNow more popular in search? - In September 2026, InvestNow had more branded searches than AMP among KiwiSaver providers in New Zealand. InvestNow had about 18,100 branded searches, while AMP had 3,960. InvestNow made up 10.6% of all KiwiSaver provider searches we track, and AMP accounted for 2.3%. - InvestNow was ahead of AMP in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, AMP’s share of searches among KiwiSaver providers in New Zealand moved from 2.2% to 2.3%, and its estimated monthly branded searches held steady at 4K. - Across the 12 months ending September 2026, InvestNow’s share of searches among KiwiSaver providers in New Zealand moved from 9.9% to 10.6%, and its estimated monthly branded searches held steady at 18.1K. ## Top KiwiSaver providers in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, InvestNow was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. AMP did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Simplicity | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Kernel | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Milford | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | InvestNow | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | ANZ | 5th | 0 of 3 | 1 of 2 | 1 of 5 | | ASB | 6th | 0 of 3 | 1 of 2 | 1 of 5 | | Fisher Funds | 7th | 0 of 3 | 1 of 2 | 1 of 5 | | Booster | 8th | 0 of 3 | 1 of 2 | 1 of 5 | | Generate KiwiSaver | 9th | 1 of 3 | 1 of 2 | 2 of 5 | | Westpac | 10th | 0 of 3 | 1 of 2 | 1 of 5 | | SuperLife | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | AMP | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Mercer KiwiSaver | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | BNZ | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Juno KiwiSaver | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about KiwiSaver providers - Asked ChatGPT "Which KiwiSaver provider should I switch to in New Zealand?": 1. Simplicity, 2. Kernel, 3. InvestNow, 4. Milford - Asked ChatGPT "What are the best KiwiSaver providers in New Zealand?": 1. Simplicity, 2. Kernel, 3. Milford, 4. Generate KiwiSaver - Asked ChatGPT "What's the best KiwiSaver provider in New Zealand for low fees?": 1. Simplicity, 2. Kernel, 3. InvestNow - Searched Google, AI Overview "kiwisaver providers": 1. ANZ, 2. ASB, 3. Milford, 4. Fisher Funds, 5. Simplicity, 6. Kernel, 7. Booster, 8. Westpac, 9. InvestNow, 10. Generate KiwiSaver - Searched Google, AI Overview "switch kiwisaver provider": named none of the brands we track Not named in any answer: SuperLife, AMP, Mercer KiwiSaver, BNZ and Juno KiwiSaver. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 19, 2026. ## How did search popularity change for New Zealand KiwiSaver providers in September 2026? - InvestNow’s share of searches among KiwiSaver providers in New Zealand has lost ground for 3 months in a row, from 11.6% to 10.6% in September 2026. ## Month by month | Month | AMP estimated searches | AMP Share of Search | AMP rank | InvestNow estimated searches | InvestNow Share of Search | InvestNow rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 4K | 2.2% | 9 | 18.1K | 9.9% | 5 | | Nov 2025 | 3.9K | 2.4% | 9 | 14.8K | 9% | 5 | | Dec 2025 | 3.2K | 2.4% | 9 | 14.8K | 10.9% | 4 | | Jan 2026 | 4K | 2.4% | 9 | 18.1K | 10.7% | 5 | | Feb 2026 | 3.3K | 2.2% | 10 | 14.8K | 9.8% | 5 | | Mar 2026 | 4.8K | 2.8% | 9 | 14.8K | 8.8% | 5 | | Apr 2026 | 4K | 2.4% | 9 | 18.1K | 11.2% | 5 | | May 2026 | 4.8K | 2.5% | 9 | 22.2K | 11.6% | 5 | | Jun 2026 | 4.8K | 2.5% | 9 | 22.2K | 11.6% | 5 | | Jul 2026 | 4K | 2.4% | 9 | 18.1K | 11% | 5 | | Aug 2026 | 4K | 2.4% | 9 | 18.1K | 10.8% | 5 | | Sep 2026 | 4K | 2.3% | 9 | 18.1K | 10.6% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using AMP’s and InvestNow’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **AMP**: Measured on the search terms “amp investments”, “amp kiwisaver”, “amp kiwisaver funds”, “amp kiwisaver scheme”, “amp managed funds” and “kiwisaver amp”, summed into one figure. - **InvestNow**: Measured on the search term “InvestNow”. - [AMP profile](/demand/nz/brands/amp) - [InvestNow profile](/demand/nz/brands/investnow) - [All KiwiSaver providers in New Zealand](/demand/nz/categories/nz-kiwisaver-providers): The set both shares are measured inside, 15 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is AMP or InvestNow more popular in search? In September 2026, InvestNow had more branded searches than AMP among KiwiSaver providers in New Zealand. InvestNow had about 18,100 branded searches, while AMP had 3,960. InvestNow made up 10.6% of all KiwiSaver provider searches we track, and AMP accounted for 2.3%. ## Cite this page Brandwave. "AMP vs InvestNow: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/amp-vs-investnow This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/amp-vs-investnow. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.